What do you like best about the product?

Amplitude says that it provides a straightforward setup for its all in 1 analytics platform, but in reality, it can be quite difficult.
They say that the integration process takes just two hours (that is assuming the data is perfectly organized) , but in reality, the process was frustrating and time-consuming.
The platform says that the tool will assist us with experiments but mostly it did not deliver good and actionable insights, especially in the product development process. Although yes it offers daily and weekly dashboards, the user experience was not great and the new design and UI were inefficient so we had a tough time making the most of it

What do you dislike about the product?

The platform restricted us to a rigid set of chart options, making it impossible to explore data freely. For example , if I wanted to visualize user counts based on certain key properties, I was limited to basic donut or bar charts and there was no flexibility to see trends over time, at least in not a way that was helpful.
Creating cohorts was another hassle. I had to navigate through multiple screens just to filter specific segments. Customer support is also lacking especially on the starter plans.
Overall as per me, Amplitude feels outdated and inefficient for the data needs of small businesses.

What problems is the product solving and how is that benefiting you?

I used Amplitude to track adoption, feature engagement, and subscription retention for some of our key products. Amplitude helped us in analyzing backend events like signups and purchases and product usage.
However the visualisation capabilities are lacking. Amplitude can be used for basic tracking but the lack of support from customer service made it challenging when I needed assistance.