Adverity

What do you like best about the product?

I like using Adverity for holding a significant part of our data and reporting pipelines in a single environment. I appreciate the platform's flexibility, as it doesn't show a Google bias like Looker, and it's complex enough to implement advanced solutions. The flexibility and power of Adverity allow us to offer bespoke and customized reporting solutions for our clients, which are invaluable tools they're willing to pay a premium for.

What do you dislike about the product?

The data visualization capabilities have started to feel dated and a bit restrictive. It seems like changes are being rushed out piecemeal, and we're not always aware of these plans. This means that client dashboards are changing without prior warning from us. More flexibility and options for visualizations/charts, like 4 axis/cross-plots, are needed. Better page design and formatting capabilities, and options for better-looking exports are also desired. Additionally, the initial setup was difficult due to a steep learning curve for non-data specialists.

What problems is the product solving and how is that benefiting you?

Adverity improves efficiency, accuracy, quality, and scalability of client reporting. It holds significant data pipelines in a single environment, offers customization for reporting, and provides flexibility without Google bias, allowing us to create bespoke solutions that clients value.

What do you like best about the product?

Easiness of setting up a datastream, combined with granular and advanced customisation capabilities. Big array of connectors/integrations.

What do you dislike about the product?

Recent issues with Google connectors (DV360 and others, related to API issues).

What problems is the product solving and how is that benefiting you?

Centralisation of data through robust data integrator.

What do you like best about the product?

Great technology to fuel our dashboards, good tech support

What do you dislike about the product?

Adhoc issues can occur more regularly than we would like

What problems is the product solving and how is that benefiting you?

Technology to feed data dashboards, taking manual work out of the equation

What do you like best about the product?

UI / UX is easy to understand, easy to find any needed feature or tools.

What do you dislike about the product?

New AI integration is much more helpful to speedup actions.

What problems is the product solving and how is that benefiting you?

it is powerful ELT tool which allows us to clean and schedule fetch and loading data.

What do you like best about the product?

The number of various connectors they offer, interface seems intuitive, datastream creation is simple and can be done quickly

What do you dislike about the product?

I do not have some real compailns about the tool

What problems is the product solving and how is that benefiting you?

Pulling data from various sources and moving it into a single destination. This enables us to do reporting and analysis.

What do you like best about the product?

It’s easy to use, yet it can still handle complex tasks. I can pull data from various platforms and then push or dump that data into other platforms as needed.

What do you dislike about the product?

Some features like Data Mapping can be a bit difficult to use

What problems is the product solving and how is that benefiting you?

It helps me create automated reports for clients, whether in the form of Excel reports or Power BI dashboards.

What do you like best about the product?

Adverity supports a wide range of connectors, enabling seamless integration with various marketing APIs and advertising platforms.

The web UI is user-friendly, allowing users to create, sort, and filter data streams with ease. The workspace feature simplifies organization by grouping data streams by source or domain.

Adverity also delivers regular updates to enhance the platform functionality.

What do you dislike about the product?

Sometimes, performance degrades significantly during spikes in concurrent runs. Jobs can get stuck for hours, and we need to manually terminate them. It’s unclear whether this is due to network or hardware limitations, or whether there are improvements needed on the Adverity side.

What problems is the product solving and how is that benefiting you?

Adverity helps us build efficient data pipelines for reporting purposes. Previously, we relied on custom code to retrieve data from marketing APIs. This approach came with challenges such as frequent API version updates and schema drift.

What do you like best about the product?

It is much easier to review metrics and collaborate on all of our reports. Both inside our immediate team and extended colleagues.

What do you dislike about the product?

It can be clunky to copy and paste widgets and pages.

What problems is the product solving and how is that benefiting you?

It is easier to showcase our metrics and use them for reporting, as well as planning for future years.

What do you like best about the product?

I've been a dedicated Adverity user for over 7 years. Adverity allows us to centralize our data operations in a single easy to use platform. The UI design is sleek & intuitive. There are tons of valuable data integrations across all sectors of marketing with the ability to develop new connectors rather quickly. The support & engineering teams are top notch and knowledgable about their product and the industry. If we run across a bug, need help with an error, or want to discuss a new project our account representatives & support team are quick to respond. What is truly valuable is the time the Adverity team dedicates to its clients in order to ensure their success. Adverity has introduced a few incredible features over the past years that use AI to assist with naming conventions & data monitoring. Their management API is also particularly useful for control over your data operations in Adverity. Platform performance is consistently great despite hundreds of daily fetches across all hours of the day. The value we receive for the price makes Adverity an easy choice.

What do you dislike about the product?

Due to the nature of utilizing vendor APIs, sometimes changes to API versions & upgrades aren't captured as quickly as needed. Development work takes time to thoroughly test, but speeding up turnaround for new connectors & connector changes would be ideal.

What problems is the product solving and how is that benefiting you?

Adverity helps us centralize all of our data connections. Having everything located in one place allows for efficient scheduling and monitoring. We also have significant time savings in setup & maintenance of vendor API connections as a result of using Adverity.

What do you like best about the product?

Adverity is quite intuitive and easy to understand compared to a lot of other tools, as a front end user

What do you dislike about the product?

Least helpful is that data seems to be off quite regularly and we have to keep checking this vs platforms

What problems is the product solving and how is that benefiting you?

Being able to show clients their data in a user friendly way, amalgamated into one location