Adverity
AdverityReviews from AWS customer
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Easier data management and reporting with Adverity
What do you like best about the product?
Adverity makes it very simple to combine data from multiple sources into one platform. The automated data integrations and user-friendly interface save a lot of time and reduce manual errors. It has made our reporting process much faster and more reliable.
What do you dislike about the product?
While the platform is powerful, the initial setup and integrations can take some time. Some of the advanced features require a bit of technical knowledge, and for custom reporting we occasionally need help from the support team, which can be a drawback.
What problems is the product solving and how is that benefiting you?
Adverity helps us eliminate manual data collection and reporting by automatically integrating data from multiple marketing and business platforms. This not only saves significant time but also ensures accuracy and consistency across our reports. By having a single source of truth for our data, we can make faster and better-informed decisions, which directly improves our marketing performance and ROI.
A powerful platform for marketing data integration and automation
What do you like best about the product?
The platform makes it easy to centralize and standardize marketing and business data from multiple sources. I especially like the wide range of pre-built connectors and how smoothly it integrates with visualization tools like Tableau, Power BI, and Looker.
What do you dislike about the product?
Adverity helps reduce manual work by automating data collection and transformation, saving a lot of time that would otherwise go into building and maintaining pipelines. It provides a single source of truth for reporting, improves accuracy, and allows teams to focus on analysis rather than wrangling spreadsheets. The scalability is also a big plus—it works for both small datasets and enterprise-level volumes.
What problems is the product solving and how is that benefiting you?
Adverity is solving the challenge of fragmented marketing and business data spread across multiple platforms. Instead of manually pulling reports from different ad networks, analytics tools, and CRMs, everything is consolidated into one place. This reduces manual reporting time, minimizes errors, and gives us real-time visibility into performance. The biggest benefit is having a single source of truth that supports faster decision-making, better campaign optimization, and improved collaboration between teams.
A vey good data integration tool
What do you like best about the product?
We run thousands of pipelines on Adverity and it handles them very well. Performance is strong and the platform is highly flexible , we can customize pipelines to fit our exact needs, which makes managing lots of different data sources much easier.
What do you dislike about the product?
We rely heavily on automated runs to keep metrics fresh for product labeling and campaign reporting. Very occasionally a run will be interrupted or take several hours to finish. It doesn’t happen often, but when it does it can complicate that day’s reporting.
What problems is the product solving and how is that benefiting you?
It takes the pain out of juggling dozens of connectors and manual jobs by putting all our pipelines and automation in one place. With automated runs and custom alerts we don’t have to babysit processes, we get flagged the moment something goes wrong, fix it quickly, and keep the datasources up to date. As a Data Analyst, that frees me from firefighting and gives me more time for real analysis.
The Swiss Army Knife of Analytics — Reliable, Easy, and Efficient
What do you like best about the product?
Adverity really is like the Swiss Army knife of analytics. It’s easy to use, fetches data consistently, and takes away the headache of pipeline management. The breadth of integrations means we can connect most of our sources quickly, and once it’s set up, it just works -While the data handling is strong, the platform’s visualization and customization capabilities are limited. For deeper analysis or more tailored reporting, we often need to export into other tools. minimizing maintenance overhead.
What do you dislike about the product?
While the data handling is strong, the platform’s visualization and customization capabilities are limited. For deeper analysis or more tailored reporting, we often need to export into other tools.
What problems is the product solving and how is that benefiting you?
End to end Data Engineering, Data Operations
Easy and complete
What do you like best about the product?
We have multiple technical and non-technical teams. Adverity provides complete autonomy to all teams, regardless of technical expertise. The interface makes everything very easy to use.
What do you dislike about the product?
Perhaps implementing specific APIs for some countries, at least the main ones. In Brazil, we have several platforms that aren't on Adverity.
What problems is the product solving and how is that benefiting you?
We utilize to have insights and join different data sources using the bundle, for example.
Great for Centralizing Marketing Data, But Can Be Unstable After Updates
What do you like best about the product?
Makes it easy to connect marketing data from multiple sources, apply basic transformations and enrichments, and sync everything efficiently to destinations
What do you dislike about the product?
When Adverity releases a new version, it can introduce unexpected issues that break existing dataflows or connections. These post-update instabilities can disrupt operations and require urgent troubleshooting, which is frustrating for ongoing workflows.
What problems is the product solving and how is that benefiting you?
Adverity is a solid platform for connecting marketing data from multiple sources and performing basic data transformations and enrichments. It really simplifies the process of syncing data to destinations like Looker Studio, saving time and reducing manual work.
The interface is intuitive, and once your workflows are set up, things generally run smoothly. It’s especially useful when managing data across different platforms—Adverity brings everything into one place and helps make reporting more consistent.
However, one major drawback is the instability that often comes with new software releases. When a new version rolls out, existing connections or dataflows sometimes break unexpectedly, which can create a lot of operational headaches. It would be great to see more robust QA or rollback mechanisms in place to reduce the impact of these issues.
Overall, it's a powerful tool with great potential, but its reliability during updates is something to watch out for.
The interface is intuitive, and once your workflows are set up, things generally run smoothly. It’s especially useful when managing data across different platforms—Adverity brings everything into one place and helps make reporting more consistent.
However, one major drawback is the instability that often comes with new software releases. When a new version rolls out, existing connections or dataflows sometimes break unexpectedly, which can create a lot of operational headaches. It would be great to see more robust QA or rollback mechanisms in place to reduce the impact of these issues.
Overall, it's a powerful tool with great potential, but its reliability during updates is something to watch out for.
Adverity - Easy data collection, transformation and visualisation
What do you like best about the product?
Easy to create new API connections to various media without technical expertise, and pull in data automatically on a daily/weekly/monthly basis.
Ability to transform and blend data from multiple sources.
Simple to create visualisations of data within dashboards across media , provide access to relevant users and simply reporting of KPI's for end users.
Ability to transform and blend data from multiple sources.
Simple to create visualisations of data within dashboards across media , provide access to relevant users and simply reporting of KPI's for end users.
What do you dislike about the product?
API schedules are in UTC format, so during BST, we either have to amend all data streams by an hour or advise end users data will be available 1 hour later during summer months.
Adverity seem to be concentration their efforts on the API connect side of the platform, building new connectors all the time, but there have been no updates/releases for the visualisation side of the platform in over a year, which concerns us.
Adverity seem to be concentration their efforts on the API connect side of the platform, building new connectors all the time, but there have been no updates/releases for the visualisation side of the platform in over a year, which concerns us.
What problems is the product solving and how is that benefiting you?
Being able to create API connections to bring in all our media data into one storage space without the need for technical expertise or data engineers, and create simple or complex visualisations of that data for our end users.
A mixed experience, lots of great features but consistent errors with data.
What do you like best about the product?
When the data is working, it is easy to set up and customise and works great for our clients.
What do you dislike about the product?
There are consistent errors in data and failures in fetching data. The platform also crashes sometimes meaning we are late at getting reports out. The users face could be streamlined and made simpler.
What problems is the product solving and how is that benefiting you?
It helps us to create weekly dashboards to send with clients. It saves us having to download data and create manual reports by pulling results in easily.
Would recommend, good customer service
What do you like best about the product?
The data flows well and the customer service is very good.
What do you dislike about the product?
Sometimes they lack on a variety of API's.
What problems is the product solving and how is that benefiting you?
Adverity pulls data from a number of platforms so we can store in one place.
Adverity has been our platform of choice for years
What do you like best about the product?
We have been power users of Adverity’s platform for years and have found it easy to use; provides good value for the money; and continues to expand to meet our needs.
What do you dislike about the product?
There has been a push for us to move toward a billing model we don’t prefer as well as utilize functionality we do not utilize now or want to.
What problems is the product solving and how is that benefiting you?
Ingestion of data across a myriad of platforms.
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