Adverity
AdverityReviews from AWS customer
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The product is very well thought out and works in a pretty scalable way.
What do you like best about the product?
The way that you have full freedom in what data to use and how to use it with Enrichment procedures allowing you to customise every piece of data that gets in the system.
What do you dislike about the product?
Not all data is worth the same for us but there is no way to say that X data fetch should be prioritised over Y data fetch.
Not the easiest to use for non techies but definetely good for the flexibility it has.
Enriching the data in any way means refetching the data afterwards which means that for any new enrichment you will need to download all of your historical data again if you want to apply your changes.
Not the easiest to use for non techies but definetely good for the flexibility it has.
Enriching the data in any way means refetching the data afterwards which means that for any new enrichment you will need to download all of your historical data again if you want to apply your changes.
What problems is the product solving and how is that benefiting you?
Real-time dashboards and advanced analytics on marketing datasets.
You can create additional datasets based on the data you already have for ease of use like campaign groups.
Can create pretty unique datasets because of the amount of integrations from APIs it has.
You can create additional datasets based on the data you already have for ease of use like campaign groups.
Can create pretty unique datasets because of the amount of integrations from APIs it has.
Recommendations to others considering the product:
Pretty flexible in terms of creating Marketing dashboards, the visualisations that you can create are great and are everything you will ever need. Also the use of simple Python commands to alter the data is a lifesaver as not all data comes cleansed in the right way ever.
Strong solution for bulk DWH imports with transformations
What do you like best about the product?
The simplicity to organize large datasets
What do you dislike about the product?
Learning curve at the start, some more help docs would be nice
What problems is the product solving and how is that benefiting you?
Gathering data from multiple sources such as Facebook ads, Google Ads, and for dozens of accounts. Also, to be able to prepare the data for sending to DWH from the marketing (start)
Excellent onboarding
What do you like best about the product?
The onboarding process was very nice and guided excellent by the onboarding team. The follow up contact includes every detail as well as the video of the onboarding session. This helps a lot regarding any possible function and its implementation later on. The 24/7 support on 5 days a week also gives a good feeling. The number of possible connections is also a thing which leads us to Adverity. It has also a lot of functions which may be more relevant on later stage of implementation and using Adverity. Especially the Enrichment possibiliteis may have a big advantage depending of a customers setup.
What do you dislike about the product?
Nothing yet, everything works like described and we are not using it so long i could say anything.
What problems is the product solving and how is that benefiting you?
We want to gather, combine and process data of all channels we are using, making us more independent from Google or any ohther channel. Especially when you are in a branch which is kind of new, we feel more comfortable by not sharing all of our information and data to one party, better keep them safe.
Recommendations to others considering the product:
Be sure that you only consider channels and it's data you need. Nice to have data may mess up your view on relevant data.
Hitachi Review
What do you like best about the product?
I like that you can connect to so many platforms and easily plugin without much effort.
I also like how you can customize the dashboards and make them look polished; not many systems can do this without a ton of coding knowledge.
I also like how you can customize the dashboards and make them look polished; not many systems can do this without a ton of coding knowledge.
What do you dislike about the product?
We have a very challenging set up here at Hitachi, tons of accounts under each paid media channel, and so it was pretty hard to ensure all the data is aligned. It did take some time and a lot of dev help from Adverity.
What problems is the product solving and how is that benefiting you?
We have streamlined our reporting from weeks to minutes which is quite a win. However, we use so many systems that sometimes it can be challenging to integrate them all.
Adverity is a great integration solution I've ever come across with 100% ETL proof.
What do you like best about the product?
Adverity has a very easy and user-friendly user interface to navigate throughout the entire system. Adverity provides many data connection that you may need, it supports full integrated transformation scripts (through an easy, understandable and useable user interface), supports automated and manual data schema mapping, allowing aggregated extraction load with dimension and metrics technique, support multiple destinations, scheduling task and sending email notification got a lot easier, support calculated field, filtering the data, allowing to be able to use a naming convention technique to ease your life, validating the data before loading to the destination, support many different forms of destination load, sends data directly to the dashboard supported platform, and many more endless stuff can be done by Adverity. Just Amazing!!!
What do you dislike about the product?
The one thing that I don't like about the Adverity is that it has less documentation which most of the time causing confusion about how to use the Adverity. There SLA is very good but sometime you need things to be sorted in a transparent manner which is a bit of a challenge as once something has been deleted for Adverity there is no way you can retrieve it, also once you have stopped a task from being running there are no logs left to be tracked later who has stopped what task and why?
What problems is the product solving and how is that benefiting you?
Data Integration.
Getting data from source to destination with a various transformation is just work as expected
Getting data from source to destination with a various transformation is just work as expected
Recommendations to others considering the product:
Yes and I love to recommend Adverity to other organisational users
Adverity Review
What do you like best about the product?
The connect tool is highly intuitive and well desiged. It makes connecting data sources, fetching data, and applying transformations very easy to do, even for those who are not very technical. We have been able to connect all aspects of our media performance data to the platform and visual via the reporting section for media optmisation.
What do you dislike about the product?
The visualization functionality in the platform can be pretty limiting and restrictive at times. At times it can cause a lot of user frustration, especially compared to platforms like datastudio, domo or tableau where you are able to be very creative with your designs.
What problems is the product solving and how is that benefiting you?
Data ingestion and harmonization across multiple media datasources which allows us to optimize our media performance on various channel via our reporting which we have built in the tool for our regional teams.
Recommendations to others considering the product:
Great tool for data ingestion and harmonization. Visualization functionality could be improved.
Data Analysis Review of Adverity
What do you like best about the product?
The easy set up of new connections is easy to do
What do you dislike about the product?
The UI can be annoying and requires a more user friendly interface
What problems is the product solving and how is that benefiting you?
Being able to pull in data at a scheduled time without any manual work
The best benefit-cost data extraction platform!
What do you like best about the product?
The platform is insanely easy to use and to connect to external data sources. Plus the pricing is really good for what the platform offers. All the experiences were great, since the first meeting and now with a dedicated Account Manager. With Adverity I integrated all the DSPs that my company uses and sent the data to our GBQ so I could create a dashboard on Data Studio to visualize it. Even though it wasn't their job Adverity helped me to configurated the GBQ :)
What do you dislike about the product?
Sometimes the Data Extraction takes more than expected, but I imagine that this a problem on the DSPs, not on their platforms. I can think of things to dislike, I really loved all the process and onboarding.
What problems is the product solving and how is that benefiting you?
- Data Visualization
- Data Centralization
- Data Historic
We had over here a Data Visualization problem, we were using excel spreadsheets to keep track of multiple campaigns, the excel was only on the user computer and only him in all the company had access to the data. Plus the Account Managers were spending a huge amount of time extracting data from all the DSPs, Verizon Media, Xandr (former Appnexus), and Sizmek, with Adverity I was able to automatize all the process of Data Extraction. And the main problem was to keep the Data Historic. We only had the campaign data that the DSPs were able to send us, so every 180 days we lost all the data. With Adverity I'm sending all the data to a Google Big Query account where I keep track of all the campaign data.
With Adverity I'm able to centralize all the data that my company generates. This is awesome to generate new insights.
- Data Centralization
- Data Historic
We had over here a Data Visualization problem, we were using excel spreadsheets to keep track of multiple campaigns, the excel was only on the user computer and only him in all the company had access to the data. Plus the Account Managers were spending a huge amount of time extracting data from all the DSPs, Verizon Media, Xandr (former Appnexus), and Sizmek, with Adverity I was able to automatize all the process of Data Extraction. And the main problem was to keep the Data Historic. We only had the campaign data that the DSPs were able to send us, so every 180 days we lost all the data. With Adverity I'm sending all the data to a Google Big Query account where I keep track of all the campaign data.
With Adverity I'm able to centralize all the data that my company generates. This is awesome to generate new insights.
Recommendations to others considering the product:
This platform is insanely good, the team is awesome, all the process of acquiring the platform went really well.
The opportunities with Adverity
What do you like best about the product?
Fast datastream setup. For example, A Google Sheet setup
What do you dislike about the product?
The enrich section is very complicated, and the documentation could be better
What problems is the product solving and how is that benefiting you?
With Adverity, it is possible to fetch our data and bring it to one entire database.
Recommendations to others considering the product:
Yes, I would recommend Adverity to others, but it has a steep learning curve. So in the beginning, it is pretty challenging, but when you are used to the program, the workflow is quite nice.
Adverity is the most complete ETL and Advanced Analytics platform on the market!
What do you like best about the product?
The comprehensive list of connectors. Covers all digital media platforms on the market. In addition, the reveal module provides excellent insights and is unique to Adverity.
What do you dislike about the product?
The platform requires a dedicated team. It's pretty sophisticated so it cannot be used across the org by non-technical people.
What problems is the product solving and how is that benefiting you?
It helps our business efficiently solve data unification and standardization. The reveal module also helps our team reduce time spent on extracting actionable insights so they can focus on providing more strategic guidance to our clients.
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