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My Review
What do you like best about the product?
Adverity support is very helpful and responsive. It is easy to use and navigate through setting up each connector and API.
What do you dislike about the product?
The error messages that we receive. They are not always clear and because of this, we have to reach out to support often.
What problems is the product solving and how is that benefiting you?
We are solving the issue of bringing in data automatically to our SQL server. This is quicker and more efficient than if we had to do it manually.
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Good product for marketing agencies
What do you like best about the product?
Lots of good features and options in Datatap for ETLing data. You have the option to load directly to several databases, or to dump raw files to a cloud Data Lake. You can maintain common schemas if needed as well. Datatap has the largest number of native connectors to marketing datasets I've seen amongst competitors. There are lots in there I simply haven't seen in all competitors. Easy to maintain client separation in-platform, and they allow you to install the software on your own EC2 instance. I'm also a fan of the business model compared to other platforms like Datorama. Vendor lock-in is less stringent with Datatap, not that I'm interested in moving away any time soon.
What do you dislike about the product?
The documentation section is a little limited and could be built on. There is documentation for the key functionality and tutorials, but there could be additional documentation provided. The python transformation functions could also allow for importing standard python libraries for a little more flexibility. For example, right now you can use python to transform a metric, but if you need to import a standard library like "re" to run a python regex on the field, you can't. Adding in the ability to import simple, standard libraries could empower the lambda functions component in my opinion. Aside from that, however, the python transformations work well and perform well.
What problems is the product solving and how is that benefiting you?
Large number of data pipelines for marketing effectiveness. The support provided by AdVerity has been very good, the platform is always in development due to API changes, and turn around for new or additional functionality has been very good and responsive.
Adverity Platform Review
What do you like best about the product?
The Adverity platform has made it really easy to streamline our agency's reporting process - it leaves less room for manual reporting errors due to its automated approach and has allowed us to free up resource for other tasks within the agency. It is an intuitive platform that is easy to use and there are multiple help guides available for users.
What do you dislike about the product?
When there is an error with transforming the data, it would be more helpful if we could fix the issue right away (currently we are shown where the error is coming from, but not why it is occurring).
What problems is the product solving and how is that benefiting you?
There are some problems when data is being transformed as sometimes the scripts can't be applied to multiple data streams, but this is something we are getting better at fixing as we go on. The main benefit here is that it has allowed us to save a lot of time in the agency that we would have spent on manual reports where we would have to stitch together data from multiple data sources manually e.g. Google Analytics, media buying platforms such as Facebook and DV360, and the client's conversion data etc. Adverity does this for us as long as a naming convention is followed which has now become part of our agency way of working.
Recommendations to others considering the product:
Explore the range of APIs that are currently available and request a live demo so you can better understand the possibilities and the time you can save within your business.
G2 adverity review.
What do you like best about the product?
Adverity is the most powerful data integration tool and provides easy access to all the data. I'm using this as an ETL tool and I found it the most powerful among others in the market.
What do you dislike about the product?
I didn't find any drawbacks for using Adverity as it is most powerful adverity tool. I'm using this as an ETL tool and I didn't find any drawbacks yet. Adverity enables its users to connect and work with their entire media, marketing and e-commerce ecosystems.
What problems is the product solving and how is that benefiting you?
I am using adverity as an ETL tool and I found it more powerful than others in the market. This also makes a better marketing decisions by integrating the data in the single source.
Recommendations to others considering the product:
Recommend to use adevrity as it provides Data intergration, visual analytics and AI power analytics as well.
Data Analyst
What do you like best about the product?
- UI: The UI is intuitive, easy to use even for first-time users and user friendly
- Added value: The platform saves me a lot of time, effort and sweat.It substitutes manual work which would be error prone.
- Support team: I would give them five stars as they are highly responsive, providing clear and useful instructions. Every customer service should take them as an example.
- Added value: The platform saves me a lot of time, effort and sweat.It substitutes manual work which would be error prone.
- Support team: I would give them five stars as they are highly responsive, providing clear and useful instructions. Every customer service should take them as an example.
What do you dislike about the product?
Error messages could be more descriptive.
What problems is the product solving and how is that benefiting you?
I can see up-to-date information every morning without so much effort. The automated reports contribute to daily updated dashboards.
Fully featured product with excellent customer service.
What do you like best about the product?
We used DataTap as the backend for our in-house digital reporting platform. As the lead developer on this aspect of the product, I found the APIs very easy to integrate and the overall running of the production service has been robust. The range of connectors on offer is competitive, and when problems inevitably emerged, I found the team to be extremely responsive and knowledgeable.
What do you dislike about the product?
Aside from one instance where the team introduced a breaking change into the stack, I've been delighted with the service. I'm putting this down to teething issues, as the DataTap API was very new at the time.
What problems is the product solving and how is that benefiting you?
We're leveraging the suite of connectors that Adverity offers in order to automate client reporting while we gradually engineer our own implementations.
It is a helpful and easy to use tool
What do you like best about the product?
I do like best the flexibilty of the widget arrengment and the resulting easy overview.
What do you dislike about the product?
export function is not most helpful feature and always needs reediting afterwards
What problems is the product solving and how is that benefiting you?
changed discussion with clients
Helpful and easy to use
What do you like best about the product?
Adverity is easy to use even as a non-digital person you. Additionally, you do get a good and quick overview about your campaign performance with one click.
What do you dislike about the product?
It would be great if additional standard reports could be integrated.
What problems is the product solving and how is that benefiting you?
You can check the clients' campaigns with one click and get a fast and good overview without having to chase other colleagues.
very functional for daily business
What do you like best about the product?
clearly structured dashboards, easy to share with colleagues and clients, great to have an overview of campaigns
What do you dislike about the product?
adverity has a lot of functions, but it is not that intuitive to learn; the export of dashboards is not perfect as they have to be adapted manually
What problems is the product solving and how is that benefiting you?
as mentioned before, it helps to get an overview how campaigns perform, monitoring dashboards are very helpful; the upload of creative-screenshots is helpful as well
Must have in every tech stack
What do you like best about the product?
All data from all data sources integrated and great ways working and distributing the data. Powerful options to cope with all different requirements. Great means to visualize the data and to provide insights. What really stands out are the "always on features" to detect anomalies and potentials to improve.
What do you dislike about the product?
In the past there where a lot of configurations in Datatap a user must do. That was solved by different templates a user can now chose of. Also the possibilities of multiple schedules solved a dislike we had before.
What problems is the product solving and how is that benefiting you?
Integration and visualisation of a broad variety of data related to our marketing operations.
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