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Adverity Datatap
What do you like best about the product?
Adverity provides a simple interface to deal with many different marketing APIs in a unified manner.
It provides a out of the box option to pivot Facebook conversion data to align the format of data to other major marketing providers.
Adverity automatically integrates restrictions of already existing APIs, allowing for faster setup of different combinations of dimensions and metrics, without having to check each combinations against a failed state.
It is possible to use a unified structure/mapping across multiple organisations, to allow for faster setup and ease of use for new datastreams.
It provides a out of the box option to pivot Facebook conversion data to align the format of data to other major marketing providers.
Adverity automatically integrates restrictions of already existing APIs, allowing for faster setup of different combinations of dimensions and metrics, without having to check each combinations against a failed state.
It is possible to use a unified structure/mapping across multiple organisations, to allow for faster setup and ease of use for new datastreams.
What do you dislike about the product?
Some relatively recent changes have made using the fetch queue and issue window more difficult.
There is no possibility to have a full overview of all running task/fetches in multiple different organisations within a single datatap server.
There is no possibility to have a full overview of all running task/fetches in multiple different organisations within a single datatap server.
What problems is the product solving and how is that benefiting you?
Adverity allows us to avoid dealing with individual APIs of each marketing platform,
and instead use Adverity Datatap's connectors to retrieve the data we need to implement internal marketing reports as well as client facing reports on performance and goals.
Some of the additional connectors (e.g. Drive or WebConnect/Rest API) allow for easier integration of client's manual data or internal data into reports.
and instead use Adverity Datatap's connectors to retrieve the data we need to implement internal marketing reports as well as client facing reports on performance and goals.
Some of the additional connectors (e.g. Drive or WebConnect/Rest API) allow for easier integration of client's manual data or internal data into reports.
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Adverity Review
What do you like best about the product?
It make better decisions by integrating all your data into a single source of truth and leverage artificial intelligence to uncover investment opportunities.
What do you dislike about the product?
Its good to do more enhancement in the tool with easy support
What problems is the product solving and how is that benefiting you?
Analytics purpose
Data Management Made Easy
What do you like best about the product?
Adverity is an essential tool for our needs. Whilst there is a learning curve, once overcome, its fairly easy for users to get used to.The one aspect that i really like is that the platform has multiple updates throughout the year which seem to improve the overall usability. Adding new features keeps the platform fresh and makes it more usable as our needs grow.
There is a large repository of API connectors to use for data import. And the support team, are second to none, with fast and helpful insights to any issues you may have.
There is a large repository of API connectors to use for data import. And the support team, are second to none, with fast and helpful insights to any issues you may have.
What do you dislike about the product?
Whilst the platform is quite intuitive to use - for newcomers it can be quite a learning curve (when i first started to use it, i was taken aback by all the options). a good training guide with videos would help combat this and allow users to quickly get to grips with the platform.
What problems is the product solving and how is that benefiting you?
The team I work in (Analytics) rely quite a lot on Adverity as its helps us manage our data feeds all in one place. This has allowed us to move away from pulling raw data in excel and automate most of our process. i struggle to think back to our manual process as this has streamlined our work and saved us a lot of time (when the platform works).
Adverity has increased our capacity to analyze and optimize at greater scale
What do you like best about the product?
• the ability to connect all of our paid media data sources into one source of truth, and then map the metrics as I need them
• quick and easy to get your data up and running
• share individualized dashboards with any of our clients
• Adverity has enabled us to scale our reporting quickly and deliver dozens of multi-channel reports each month within just a few days
• Support is given instantly if any issues occurs.
• quick and easy to get your data up and running
• share individualized dashboards with any of our clients
• Adverity has enabled us to scale our reporting quickly and deliver dozens of multi-channel reports each month within just a few days
• Support is given instantly if any issues occurs.
What do you dislike about the product?
• Very little it's a great piece of software, it optimizes our workflow a lot.
What problems is the product solving and how is that benefiting you?
Getting real time data from various social media platforms and performing analysis on that data. Data is easily accessible and manageable. Now it’s way easier to create, manage and share reports
Recommendations to others considering the product:
If you need to take control of your data, try Adverity, and you will have it.
Awesome Data Management
What do you like best about the product?
To be able to extract and load all your data for all your clients on one platform has made it easier to manage. I have seen major improvements Adverity have made since I first started using their platforms. We are collecting and extracting millions of records daily for all our clients and at first the duration of the loads to import was extremely long and have now been immensily improved, inlcuding the introduction of the bulk insert blob storage imports. There are a wide variety of connectors that are available and they are not afraid to build any specific ones which are not currently there, always helpful! The data transformation tool is very useful and effective for us. The interface is user friendly and easy to use.
What do you dislike about the product?
Documentation could be better.
Also, when there are releases/upgrades made to the platforms, it would be great to be notified first so we are aware.
Also, when there are releases/upgrades made to the platforms, it would be great to be notified first so we are aware.
What problems is the product solving and how is that benefiting you?
Working on multiple datastreams to have a shared key.
Communication between both parties.
Communication between both parties.
Daily Monitoring
What do you like best about the product?
Building Dashboards on Adverity Insights, sharing Dashboards with my clients, exporting widgets for presentations, good & fast support.
What do you dislike about the product?
Setup in Adverity Insights isn´t that easy. You´ll need some time to setup your first client.
What problems is the product solving and how is that benefiting you?
I´m saving alot of time since I´m using Adverity Dashboards. I use them for my daily check of the main KPIs for my clients. I´m using the dashboards also for monthly reports.
DataTap- Good product improving regularly
What do you like best about the product?
Since working through the set up, and tweaking over several weeks to get the right performance and times we are generally seeing a strong performance. With issues few and far.
What do you dislike about the product?
on occasions when there is a problem, we are not receiving proactive notifications. We always find any problem is being worked on, but we have not information.
What problems is the product solving and how is that benefiting you?
The impact of adverity has been a positive one. They are open to developing aspects for our future idea. There has always been an effort made to increase our use of the product, and a lot of freedom has been afforded to us while testing.
Adverity DataTap & Adverity Insights
What do you like best about the product?
-The best is customer service
-Tool with a lot of future projection in a very competitive market.
-The display performance of widgets in Adverity Insights is very good
-ETL DataTap very powerful. It is not necessary to have great programming knowledge.
-Continuous product improvements with updates in Adverity Insights
-Tool with a lot of future projection in a very competitive market.
-The display performance of widgets in Adverity Insights is very good
-ETL DataTap very powerful. It is not necessary to have great programming knowledge.
-Continuous product improvements with updates in Adverity Insights
What do you dislike about the product?
-Look & feel in Adverity Insights yet to improve. Although in recent months great improvements.
-It is not possible to filter by metric. This has to do with the database model. It would be very interesting to have the option.
-The documentation in general is incomplete and is not very didactic. There should be videos even if they are basic introduction.
Documentation missing in DataTap in Python expressions. There are certain expressions that are always the same. Date Transformation, If re.match, etc., In the DataTap documentation there is only one Python reference https://docs.python.org. But it is compensated with excellent customer service.
-Occasionally the platforms do not work, although less and less.
-In the Datastream configuration it is sometimes blocking because imports are queued. One thing is to import large data and another is the configuration of the fields and mapping. They gave us a solution instead of using: https://.....*alternative* when it was blocked we would use: https://......*original*, but I think in the flow or interface of the program should contemplate that you are configuring with small fetch and not block you in the configuration process.
-It is not possible to filter by metric. This has to do with the database model. It would be very interesting to have the option.
-The documentation in general is incomplete and is not very didactic. There should be videos even if they are basic introduction.
Documentation missing in DataTap in Python expressions. There are certain expressions that are always the same. Date Transformation, If re.match, etc., In the DataTap documentation there is only one Python reference https://docs.python.org. But it is compensated with excellent customer service.
-Occasionally the platforms do not work, although less and less.
-In the Datastream configuration it is sometimes blocking because imports are queued. One thing is to import large data and another is the configuration of the fields and mapping. They gave us a solution instead of using: https://.....*alternative* when it was blocked we would use: https://......*original*, but I think in the flow or interface of the program should contemplate that you are configuring with small fetch and not block you in the configuration process.
What problems is the product solving and how is that benefiting you?
Automation of Digital Marketing reports
Consultancy. Dashboard solution for customers.
Consultancy. Dashboard solution for customers.
Recommendations to others considering the product:
ETL very powerful and with excellent customer service.
Adverity Review
What do you like best about the product?
The new quick editor (filter, customize) buttons are really great to have. Usually we only change the filters on a chart, and with the quick filters it's even more quicker!
The design of the tool is really clean, which is great once you get the hang of how the tool is working.
Having the Hubs/Clients/Brands structure is a great way to organise our reports. Also having the possibility to give only access to different levels and elements of the structure is one of the best things.
From data integration side, with the help of Adverity we are able to combine many data sources (static, dynamic) in one report.
The design of the tool is really clean, which is great once you get the hang of how the tool is working.
Having the Hubs/Clients/Brands structure is a great way to organise our reports. Also having the possibility to give only access to different levels and elements of the structure is one of the best things.
From data integration side, with the help of Adverity we are able to combine many data sources (static, dynamic) in one report.
What do you dislike about the product?
Terribly missing the option to send a chart from one riport to another.
At first sight the platform can be quiet overhelming for those whom have never used such tools, but I believe this can be overcomed by preliminary introduction before actual usage.
At first sight the platform can be quiet overhelming for those whom have never used such tools, but I believe this can be overcomed by preliminary introduction before actual usage.
What problems is the product solving and how is that benefiting you?
Our teams daily work life is made easier with Adverity, since we no longer need to create complex and raw excel riport for clients and other team members. The time we used up for creating such "primitive" reports can be used for much important and high value tasks.
I like Adverity for 1,5 half year.
What do you like best about the product?
Both Datatap and Insight are very stable systems. I am very happy that you update a lot. Adverity is better and better. I can work really well in it nowadays. Also, the support is very helpful and fast.
What do you dislike about the product?
Some things are not so logical. for example. In Insights if you want to add something to a chart you have to "right-click". It was a bit strange because nowhere else you use right-click in Adverity. It would be better if we have better documentation. Our work would be a lot easier if our campaign managers could edit the text widgets.
What problems is the product solving and how is that benefiting you?
We can see all of our advertising campaigns on one platform. We are making complex dashboards with the Insights, that our clients really like. Also, we can make benchmark tables for the whole company.
Recommendations to others considering the product:
It is really time-consuming to set up Adverity for big agencies. But it has the possibility to use this platform for great reporting, dashboarding.
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