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Adverity

Adverity | 1

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External reviews

224 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Nina N.

Adverity made maanging 14 data connections and 65 datastreams simple

  • September 27, 2019
  • Review verified by G2

What do you like best about the product?
We used Adverity to extract data from 14 data sources ranging from marketing platforms, internal databased and scheduled csv exports. Adverity made maanging all data connections, the resulting datasets and trasformations very simple saving us plenty of time and effort.
What do you dislike about the product?
Currently the platform doesn't support custom scripting and although the transformations available are extensive, they are not intuitive and take some getting used to. Saying that the support team has been incredible in helping us when we get stuck and working through the transformations together.
What problems is the product solving and how is that benefiting you?
We are using Adverity's ETL capabilities to extract data from 14 data sources across 5 brands, transform and load it into PowerBi for visualisations. This allows business users to view company performance and user experience across all touch points.


    Florian H.

Great for generating business insights

  • September 26, 2019
  • Review provided by G2

What do you like best about the product?
Adverity's solutions help me to get a holistic view of the entire marketing performance. The intuitive User Interface makes it easy to onboard new sources fast. Eliminating most of the manual data wrangling helps us to focus on core tasks such as analysis and optimisation.
What do you dislike about the product?
At the beginning it seemed there were lots of options for how to use datatap, but after the first training, everything became clear and easy.
What problems is the product solving and how is that benefiting you?
Getting and manipulating data manually. All datasets are now being automatically cleansed and structured. The team can entirely focus on generating insights out of the data and optimize campaigns.
Recommendations to others considering the product:
Having more of the video-documentation for self-onboarding.


    Tom R.

Powerful yet straightforward API connector integrations

  • September 25, 2019
  • Review provided by G2

What do you like best about the product?
Adverity manages to provide us with simple, intuitive, standardised connections into our Social and Advertising data, whilst also allowing almost complete flexibility and tailoring of how the data is fetched and imported. We're a pretty data literate team, and Adverity allows us to go into a huge amount of detail in configuring our datastreams to best suit our needs. But the initial, standard datastreams are quick and easy to setup. We were able to successfully implement the data feeds into our business in a matter of a couple of weeks, without the need for complex, self-built development work.

They cover all the connections we need, and also give us confidence that any future connections not currently covered can be built if necessary. It's incredibly useful for us to know that these connections are built and managed by an expert team, who can be on top of any potential changes made by the source endpoints.

The onboarding, support and account management teams are very knowledgeable, responsive and helpful, and were able to cover off particular requirements for our onboarding us.
What do you dislike about the product?
The support documentation isn't quite as complete or detailed as it could be. This is partly mitigated by the excellence of the support and account management teams, who are responsive and knowledgeable. But providing that obvious expertise from those teams into higher quality documentation would be useful.
What problems is the product solving and how is that benefiting you?
Our access to Adverity's Datatap allows us to create datastreams covering our complete social media performance data, importing it into our own internal data warehouse for integration into internal dashboards as well as analytical projects. We've saved a large development cost for bringing this data in and managing the connections ongoing, as well as allowing more time to be dedicated to interrogating our data, and share around the business. This allows us to fully understand the impact of our social media channels, optimising our content creation and social media strategy.
Recommendations to others considering the product:
If you think that Adverity is either too simple, or too complex for your business needs then you're probably wrong. They provide the whole spectrum of solutions.

If you don't see all of your required connections in their list then reach out directly to them, they can probably build it.


    Seth N.

Great and simple platform for managing ETL

  • September 24, 2019
  • Review verified by G2

What do you like best about the product?
I like how simple it is to set up a new integration or Datastream as they refer to it on their platform. The pricing is also very affordable compared to other existing services that people may be familiar with such as Fivetran or Stitchdata. Support is also very responsive and helpful. Despite the timezone difference between New York & Vienna I haven't had any issues in hearing back from the team over there whatsoever.
What do you dislike about the product?
The interface I think can still use some improvements and there are issues with performance when the Datatap is under medium load.
What problems is the product solving and how is that benefiting you?
We are currently leveraging Adverity as a simple solution for pulling in data from various services and putting it into our Data Warehouse. Downstream from there we pull the data in using our own BI tools rather than the tools that Adverity has - having Adverity simplifies the process of pulling data in from multiple places and having to manage it.


    Marcel D.

Adverity boosts your report and analysis capabilities by a lot.

  • September 24, 2019
  • Review verified by G2

What do you like best about the product?
I really like the ease of use of Adverity insights. After the raw data is processed in the backend every colleague can simply create dashbaords via drag and drop. It's very intuitive and you learn the basics in less than an hour.
Although it's relatively easy to learn you still have a lot of advanced features to present your data, for example:
-- graphs and diagrams can be created with just one click
-- dashboards can support your presentation for an appointment
-- you can schedule exports to fully automate reports

Adverity was also always very helpful when contacting them regarding connections to services that haven't been established yet.
What do you dislike about the product?
I'd like to have further possibilities for custom time ranges to process data. Further there is no possibility to define dependencies for your scheduled fetches and transformations.
Also exporting data is often not as easy as I would like it to be. Instead of sending your results into the live system you can deploy imported and processed data to FTP servers but are limited to one server and user per organization.
What problems is the product solving and how is that benefiting you?
We use Adverity to unify data for reports for our customers and for our internal reporting and analysis processes. We automatized all of our weekly and monthly reports that took several hours per week to be made. Further we now have the possibility to create custom reports in just a few minutes.
For that we connect to feed engines as well as web analytics services or direct file supply via Google Sheets or FTP servers.


    Mona H.

One platform for a perfect overview

  • September 23, 2019
  • Review verified by G2

What do you like best about the product?
I like the possibility of having data from different Datasources in one system. You have a perfect overview of all your campaigns.
We also appreciate the help from the support team, they are always trying to solve our problems as fast as they can and try to they put our ideas into reality.
What do you dislike about the product?
Transformation scripts can be a little bit complicated in the beginning if you are not familiar with python, but there is many help from the support team.
What problems is the product solving and how is that benefiting you?
Automated data connections help us save time for making reports and analyzing the data because all you need is one dashboard.


    Consumer Goods

Next-level ETL without internal development resources

  • September 23, 2019
  • Review provided by G2

What do you like best about the product?
It makes easier to connect enormous marketing data source without any development. Pre-builtin data connector is so powerful and open to develop new data connector.
What do you dislike about the product?
It takes times to be familiar with utilizing transformer script and its data stream structure.
What problems is the product solving and how is that benefiting you?
I automated ETL process for measuring social media/website/ads performance. So, it doesn't need to download any data file from the platform and also doesn't need to aggregate the file for analyzing data.


    Medical Practice

Awesome easy to use tool to combine data from different sources

  • September 22, 2019
  • Review provided by G2

What do you like best about the product?
Adverity is easy to use and setup. The support is amazing. Nothing is too big a deal and the company is happy to jump on a call to walk you through exactly how to do something. The features allow you to do anything you would want to with disparate data sources and the integrated data sources and ease of setting up new ones means you can get reporting going for your entire business really quickly.
What do you dislike about the product?
The UX look could be a little less corporate but I guess that’s the look they’re going for .
What problems is the product solving and how is that benefiting you?
We are trying to connect offline and online data sources to get a full end to end picture of our marketing spend and impact on the bottom line. Adverity has allowed us to easily see what revenue we get for each euro of marketing spend and what channel mix works best for us.


    Jan H.

Easy to integrate with existing Software

  • September 20, 2019
  • Review provided by G2

What do you like best about the product?
We import data form a wide range of social media and advertising platforms and have implemented our own software to process the data as well as our own importers for many of those platforms. Adverity Datatap is really useful for us because it can simply drop data into a database provided by us and our engineers can pick it up from there. Unlike other platforms, there is no need to go "all in".
What do you dislike about the product?
Figuring out the pricing was a bit lengthy and complex. If other companies can put the price of a rocket to mars on their website, this should definitely be possible for some data importers.
What problems is the product solving and how is that benefiting you?
We use Adverity Datatap to quickly import data from advertising platforms for which we haven't implemented custom importers. Datatap integrates nicely with our existing software that then enriches and processes the data.
This enables our users and our data scientists to work across an even wider range of platforms.


    Management Consulting

Top marketing-analytics tool!

  • September 19, 2019
  • Review verified by G2

What do you like best about the product?
.- big data management: we can now answer detailed request of our cusotmers quickly and provide exact information in very short time
- Support of Adverity: Adverity helped us in time wih big effort when we hat no knowledge oder ideas anymore so that the result was the best for our customer
What do you dislike about the product?
Sometimes I would like to work with widgets like I am used to work with in powerpoint. Anyway with support of Adverity I always found an solution
What problems is the product solving and how is that benefiting you?
we prepare dashboards for global sales aktivites, revenues, marketing for differents markets, product groups and uncountable sellers.