Adverity
AdverityReviews from AWS customer
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Extremely flexible solution for marketing data needs, with a steep learning curve
What do you like best about the product?
The platform (both DataTap and Insights) was built with marketing needs in mind - and that shows. The ETL and visualization logic has a clear focus on typical use cases for marketing automation.
The best feature is the flexibility of Datatap. I didn't encounter yet a scenario where I couldn't retrieve, transform and join the data in the way that I need. And all that without writing actual code! Every time you think you can't get to the required goal, you discover that there's a feature that will help you to get to the result.
And the speed and flexibility of adding new connectors is impressive.
The best feature is the flexibility of Datatap. I didn't encounter yet a scenario where I couldn't retrieve, transform and join the data in the way that I need. And all that without writing actual code! Every time you think you can't get to the required goal, you discover that there's a feature that will help you to get to the result.
And the speed and flexibility of adding new connectors is impressive.
What do you dislike about the product?
1) Documentation is lacking. It's compensated by a good support team, but for onboarding new team members it can be an issue.
2) Not exactly a dislike, but it's important to understand that Insights is focused on building ready-to-use dashboards for the end users. If your focus is on ad-hoc reporting, it will not suit you.
2) Not exactly a dislike, but it's important to understand that Insights is focused on building ready-to-use dashboards for the end users. If your focus is on ad-hoc reporting, it will not suit you.
What problems is the product solving and how is that benefiting you?
Advanced reporting automation across marketing channels, with both Insights and external tools used for visualizing the data.
Investing in Insights and Datatap has been a great decision for our business
What do you like best about the product?
The combination of Insights with Datatap has allowed us to access, combine, and visualize our business's data in ways we've only imagined. It's taken a little while to get used to, but slowly it is replacing our need for manually creating excel reports.
What do you dislike about the product?
The platform is a little difficult to learn. There are components in both datatap and insights that are not as intuitive as I would have liked but are getting more proficient as we use it.
What problems is the product solving and how is that benefiting you?
Combining data from different operating groups and having accurate and reliable real-time reports available via the web.
Recommendations to others considering the product:
If you are considering this program, I highly recommend going through with a trial. Every person that we have dealt with (from Sales to multiple layers of support) has been helpful, knowledgeable, and has gone out of their way to make sure the program has met our business objectives
Off-the shelf data connectors combined with advanced analytical capabilities
What do you like best about the product?
When it comes to analytics I love the off-the shelf data connectors combined with the advanced analytical capabilities and the possibilities to dig into all the data details.
What do you dislike about the product?
At this moment I have not encountered anything I dislike.
What problems is the product solving and how is that benefiting you?
I use Adverity for reporting and analytics of marketing and retail operations. Campaign and Business Intelligence as well as alerting if something odd happens.
Recommendations to others considering the product:
Define a clear strategy what you want to achieve and designate an owner for the project internally.
Great Marketing ETL tool
What do you like best about the product?
Very flexible tool for wide variety of marketing needs.
Great support.
Great support.
What do you dislike about the product?
Some features are very complex and hard to fully recognise the possibilities.
Documentation has to be improved.
Documentation has to be improved.
What problems is the product solving and how is that benefiting you?
Campaign monitoring, optimization and reporting, comparison to media plans.
It spares us a lot of time.
It spares us a lot of time.
ETL made easy
What do you like best about the product?
the easy access to the numerous APIs and the outstanding user support. Adverity enables our agency to analyze our data.
What do you dislike about the product?
It takes quiet a lot of time to understand how Datatap works, but once you know the drill, it´s quiet easy.
What problems is the product solving and how is that benefiting you?
we created a clean data warehouse for our agency and automated the whole reporting process in our online marketing business.
Recommendations to others considering the product:
tell them where you want to go with this tool. Adverity can only be helpful if the goals are defined.
My go to platform for Marketing Reporting and Analytics
What do you like best about the product?
Having all my data sources integrated into Adverity. Being able to create ad hoc ROI and Campaign effectiveness reports and share insights with my colleagues.
With the platform we were even able to setup very sophisticated attribution reports for TV spend.
With the platform we were even able to setup very sophisticated attribution reports for TV spend.
What do you dislike about the product?
Some initial training required due to many possibilities.
What problems is the product solving and how is that benefiting you?
ROI calculation, campaign reporting, campaign effectiveness, plan vs actual monitoring,
Recommendations to others considering the product:
Marketing analytics needs a clear idea what you want to achieve - thats independent of the platform you use.
Managing data has never been that easy
What do you like best about the product?
It really saved us a lot of time and trouble with manual work.
What do you dislike about the product?
It does take some time to navigate through all features, but once you get the hang of it it's easy to use and you don't want to miss it again.
What problems is the product solving and how is that benefiting you?
Adverity converted our complex data into easy-to-interpret visualizations.
Adverity is what every data-driven company needs
What do you like best about the product?
You don’t have to be an IT specialist to understand how DataTap works
What do you dislike about the product?
It takes some time to fully understand all features, but once you do, the sky's the limit
What problems is the product solving and how is that benefiting you?
Quickly analyze marketing data
Data Exploration with a lot of useful possibilities
What do you like best about the product?
It makes reporting and KPI-analysis a lot easier, since all the data is aggregated from all different sources. The reporting to the client is more clearly arranged and you can display all the KPIs at once.
What do you dislike about the product?
The reports could be split better when exported. Data-Corrections take a lot of time, when they're not attributed correctly; but one time a dashboard is set up, it is easy to maintain.
What problems is the product solving and how is that benefiting you?
Reporting to client, data analysis / learnings from campaigns, over-all reviews - also easy to use for the client with a lot of interactive possibilities.
Reliable and flexible ETL as a Service solution
What do you like best about the product?
1) Most importantly, Datatap is highly reliable and available. No outages or failures from Datatap side itself in my usage experience. It just works.
2) Connectors’ portfolio and ability to develop more. That was one of biggest argument to choose Datatap. Out of 14 API connectors that we needed at the moment of Adverity’s evaluation, they had 10 out of the box and developed 1 exclusively for our need in a WEEK. While best of alternative vendor had only 6 connectors in place.
After half a year of using Datatap, they covered all connectors we needed initially.
3) Account management is great. Adverity cares about customer’s experience and satisfaction with the product and usage. They listen to your requests, ideas, proposals for improvement and really do things about it.
Assistance with tricky cases usually arriving within few hours after the request, sometimes even minutes, though by SLA they don’t really have to be so fast.
4) They could be really much more expensive for the work they’re doing. We’re spending more for our RDS storage database per month.
2) Connectors’ portfolio and ability to develop more. That was one of biggest argument to choose Datatap. Out of 14 API connectors that we needed at the moment of Adverity’s evaluation, they had 10 out of the box and developed 1 exclusively for our need in a WEEK. While best of alternative vendor had only 6 connectors in place.
After half a year of using Datatap, they covered all connectors we needed initially.
3) Account management is great. Adverity cares about customer’s experience and satisfaction with the product and usage. They listen to your requests, ideas, proposals for improvement and really do things about it.
Assistance with tricky cases usually arriving within few hours after the request, sometimes even minutes, though by SLA they don’t really have to be so fast.
4) They could be really much more expensive for the work they’re doing. We’re spending more for our RDS storage database per month.
What do you dislike about the product?
Documentation still has a lot of space for improvements. Though it is much better now than it was half a year ago. But as support is working fast and great, that issue is not critical at all as usually you’ll got your answer in matter of hours if you ask for help.
What problems is the product solving and how is that benefiting you?
Mostly we’re using Datatap for data integration from various of Marketing partners (Adwords, Facebook, Affilinet and etc…) for Marketing Acquisition optimization and decision making. But besides that, we’re using to some data movement between cloud platforms (e.g. from Google to AWS) and data extraction from Big Query Google Analytics.
No hackwork for ETL routines’ development at all. You don’t care about anymore ETL infrastructure. Just consume data from your preferable data storage system that has all connectors’ data in it.
Marketing department could save ~80 man hours per month on manual data collection from various of partners web portals. Data is available for whole company via accessing dashboards and not an asset of Marketing department anymore.
No hackwork for ETL routines’ development at all. You don’t care about anymore ETL infrastructure. Just consume data from your preferable data storage system that has all connectors’ data in it.
Marketing department could save ~80 man hours per month on manual data collection from various of partners web portals. Data is available for whole company via accessing dashboards and not an asset of Marketing department anymore.
Recommendations to others considering the product:
If they don't have some of connectors that you need - just ask. They really doing them fast. Depends on API model complexity of course.
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