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Adverity

Adverity | 1

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External reviews

224 reviews
from G2

External reviews are not included in the AWS star rating for the product.

    Beatriz M.

Useful ETL Tool

  • June 16, 2021
  • Review verified by G2

What do you like best about the product?
The simplicity of the platform regarding the datastreams creation. We really like the structure of the platform, how easy is to create the individual datastreams, scheduling and destinations. Also the configuration mapping is useful for someone that is not very tech so that everyone can understand it from different departments. The destination with Google Big Query and Amazon S3 is very recommendable, as it is a faster way of connecting all the data, instead of using a passive destination.
What do you dislike about the product?
The complexity of the platform regarding the rules that you can add and the technical part. When you need to create a Bundle in order to have several datastreams connected. We would recommed to integrate a way without the Bundle so that you can avoid issues. Also the passive destination with Google Data Studio is not helping to show the data easily. Our feeling was back and force within the platform, while we just wanted to have all costs from different platforms in one place.
What problems is the product solving and how is that benefiting you?
The problems were mainly related to the scripts and Bundle issues. Also, with the passive destination of Google Data Studio, we weren't able to see at the beginning a few data streams, for instance, the conversions from Google Adwords, and we needed to implement a bunch of rules. After they've been resolved it has added value to our business model. Now is a useful tool that we have to pull the different costs across Power BI, for instance, to see all our data across different panels.
Recommendations to others considering the product:
Useful ETL Tool for basic purpusses integrating all platform costs. I recommend it.

    Apparel & Fashion

Great Team & support from adverity!

  • June 15, 2021
  • Review verified by G2

What do you like best about the product?
The Support & Team of adverity are just great. Big Thanks to Kirsten for the support!
What do you dislike about the product?
I think the maintenance of the data is quite laborious and you need great support to get into the tool
What problems is the product solving and how is that benefiting you?
Campaign comprehensives
Overview of all our brands' performance in ecom

    Nadine M.

Data integration as expected, extremely good onboarding

  • June 14, 2021
  • Review provided by G2

What do you like best about the product?
- Very good onboarding - helpful tips, fast response times, working solutions
- Offer tailored to our needs
- Data pipelines work well
- Data transformations useful
What do you dislike about the product?
- Proof of concept was difficult as many functions did not work as expected.
What problems is the product solving and how is that benefiting you?
Integrating generic data sources such as Google, Facebook or Zendesk. Business Analysts can set up the data pipelines themselves, and don't have to rely on/wait for data engineers to do the work. Benefits are savings in time and cost.

    Marketing and Advertising

The product is very well thought out and works in a pretty scalable way.

  • June 10, 2021
  • Review verified by G2

What do you like best about the product?
The way that you have full freedom in what data to use and how to use it with Enrichment procedures allowing you to customise every piece of data that gets in the system.
What do you dislike about the product?
Not all data is worth the same for us but there is no way to say that X data fetch should be prioritised over Y data fetch.

Not the easiest to use for non techies but definetely good for the flexibility it has.

Enriching the data in any way means refetching the data afterwards which means that for any new enrichment you will need to download all of your historical data again if you want to apply your changes.
What problems is the product solving and how is that benefiting you?
Real-time dashboards and advanced analytics on marketing datasets.

You can create additional datasets based on the data you already have for ease of use like campaign groups.

Can create pretty unique datasets because of the amount of integrations from APIs it has.
Recommendations to others considering the product:
Pretty flexible in terms of creating Marketing dashboards, the visualisations that you can create are great and are everything you will ever need. Also the use of simple Python commands to alter the data is a lifesaver as not all data comes cleansed in the right way ever.

    Dubravko B.

Strong solution for bulk DWH imports with transformations

  • June 10, 2021
  • Review provided by G2

What do you like best about the product?
The simplicity to organize large datasets
What do you dislike about the product?
Learning curve at the start, some more help docs would be nice
What problems is the product solving and how is that benefiting you?
Gathering data from multiple sources such as Facebook ads, Google Ads, and for dozens of accounts. Also, to be able to prepare the data for sending to DWH from the marketing (start)

    Niclas M.

Excellent onboarding

  • June 09, 2021
  • Review verified by G2

What do you like best about the product?
The onboarding process was very nice and guided excellent by the onboarding team. The follow up contact includes every detail as well as the video of the onboarding session. This helps a lot regarding any possible function and its implementation later on. The 24/7 support on 5 days a week also gives a good feeling. The number of possible connections is also a thing which leads us to Adverity. It has also a lot of functions which may be more relevant on later stage of implementation and using Adverity. Especially the Enrichment possibiliteis may have a big advantage depending of a customers setup.
What do you dislike about the product?
Nothing yet, everything works like described and we are not using it so long i could say anything.
What problems is the product solving and how is that benefiting you?
We want to gather, combine and process data of all channels we are using, making us more independent from Google or any ohther channel. Especially when you are in a branch which is kind of new, we feel more comfortable by not sharing all of our information and data to one party, better keep them safe.
Recommendations to others considering the product:
Be sure that you only consider channels and it's data you need. Nice to have data may mess up your view on relevant data.

    Jenny T.

Hitachi Review

  • June 08, 2021
  • Review verified by G2

What do you like best about the product?
I like that you can connect to so many platforms and easily plugin without much effort.
I also like how you can customize the dashboards and make them look polished; not many systems can do this without a ton of coding knowledge.
What do you dislike about the product?
We have a very challenging set up here at Hitachi, tons of accounts under each paid media channel, and so it was pretty hard to ensure all the data is aligned. It did take some time and a lot of dev help from Adverity.
What problems is the product solving and how is that benefiting you?
We have streamlined our reporting from weeks to minutes which is quite a win. However, we use so many systems that sometimes it can be challenging to integrate them all.

    Zafor I.

Adverity is a great integration solution I've ever come across with 100% ETL proof.

  • June 07, 2021
  • Review verified by G2

What do you like best about the product?
Adverity has a very easy and user-friendly user interface to navigate throughout the entire system. Adverity provides many data connection that you may need, it supports full integrated transformation scripts (through an easy, understandable and useable user interface), supports automated and manual data schema mapping, allowing aggregated extraction load with dimension and metrics technique, support multiple destinations, scheduling task and sending email notification got a lot easier, support calculated field, filtering the data, allowing to be able to use a naming convention technique to ease your life, validating the data before loading to the destination, support many different forms of destination load, sends data directly to the dashboard supported platform, and many more endless stuff can be done by Adverity. Just Amazing!!!
What do you dislike about the product?
The one thing that I don't like about the Adverity is that it has less documentation which most of the time causing confusion about how to use the Adverity. There SLA is very good but sometime you need things to be sorted in a transparent manner which is a bit of a challenge as once something has been deleted for Adverity there is no way you can retrieve it, also once you have stopped a task from being running there are no logs left to be tracked later who has stopped what task and why?
What problems is the product solving and how is that benefiting you?
Data Integration.
Getting data from source to destination with a various transformation is just work as expected
Recommendations to others considering the product:
Yes and I love to recommend Adverity to other organisational users

    Consumer Goods

Adverity Review

  • June 04, 2021
  • Review verified by G2

What do you like best about the product?
The connect tool is highly intuitive and well desiged. It makes connecting data sources, fetching data, and applying transformations very easy to do, even for those who are not very technical. We have been able to connect all aspects of our media performance data to the platform and visual via the reporting section for media optmisation.
What do you dislike about the product?
The visualization functionality in the platform can be pretty limiting and restrictive at times. At times it can cause a lot of user frustration, especially compared to platforms like datastudio, domo or tableau where you are able to be very creative with your designs.
What problems is the product solving and how is that benefiting you?
Data ingestion and harmonization across multiple media datasources which allows us to optimize our media performance on various channel via our reporting which we have built in the tool for our regional teams.
Recommendations to others considering the product:
Great tool for data ingestion and harmonization. Visualization functionality could be improved.

    Marketing and Advertising

Data Analysis Review of Adverity

  • June 03, 2021
  • Review verified by G2

What do you like best about the product?
The easy set up of new connections is easy to do
What do you dislike about the product?
The UI can be annoying and requires a more user friendly interface
What problems is the product solving and how is that benefiting you?
Being able to pull in data at a scheduled time without any manual work

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