Objects recognition and movement analysis
What do you like best about the product?
I have found it beneficial to gain insights from the videos in conducting my market research. We can now observe how customers behave in real life, finding patterns that could not be identified through questionnaires.
What do you dislike about the product?
I have faced challenges when attempting to upload specific file formats that some of our research collaborators use. This means that before analyzing, one has to convert files, which is an extra step in the entire process.
What problems is the product solving and how is that benefiting you?
Coactive has indeed brought a change in the way we analyse videos. It opens up opportunities in analyzing text that was hitherto buried in piles of unanalyzed and unmanageable big data.
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