HIRO by Zeta Global
Zeta GlobalReviews from AWS customer
0 AWS reviews
-
5 star0
-
4 star0
-
3 star0
-
2 star0
-
1 star0
External reviews
57 reviews
from
External reviews are not included in the AWS star rating for the product.
It's been great so far! But still there is room for improvement!
What do you like best about the product?
How easy to navigate it is.. and above all the support we are offered in any moment of crisis.
What do you dislike about the product?
2 things, I wish there were more learning webinars during lunch that I could hop on and learn more on, or emails like "Best marketing tactics for Father's Day" "Best catchphrases for valentines day"
I know some service providers who do this regularly like Attentive and would love Zeta starting to initiate some of this. Also if we could have mini conferences in other states based on where your clients are based.
I know some service providers who do this regularly like Attentive and would love Zeta starting to initiate some of this. Also if we could have mini conferences in other states based on where your clients are based.
What problems is the product solving and how is that benefiting you?
It is solving the issue omy work taking way longer than it should as it rarely freezes on me (because I work with huge amounts of data) and the overall ease helps me do more in little time.
POWER + INNOVATION in one package!
What do you like best about the product?
Sleek UI and Easy, Intuitive navigation.
What do you dislike about the product?
No Dedicated Tech Support (online) resources
What problems is the product solving and how is that benefiting you?
Email Campaign Management & Producton
User friendly
What do you like best about the product?
User interface and ease of use when trying to find data on something specific
What do you dislike about the product?
Number of features, and the over complexity of trying to do exports
What problems is the product solving and how is that benefiting you?
The ZMP is adding an extra layer of depth in our media performance that is insightful for our team and client
Great Account Service and Proven Results
What do you like best about the product?
Zeta's platform and data behind it really works to get customers. The 1:1 delivery and match back proves performance.
What do you dislike about the product?
Minimum level spend is creeping up as the platform grows, making it more difficult for smaller advertisers to benefit from the it.
What problems is the product solving and how is that benefiting you?
New customer acquisition via email.
Zeta is the next best platform for continued scale and growth for brands.
What do you like best about the product?
Sophisticated measurement and amazing people
What do you dislike about the product?
Nothing, overall fantastic platform and people
What problems is the product solving and how is that benefiting you?
They are creating more growth in a world where there are are not that many growth platforms
A years-long partner that delivers every time
What do you like best about the product?
Zeta has given us some of the best performance results of any display campaign/partner I've used, across agencies, for years. The team is on it, they're easy going, but they work their tail off for us. Nothing but good things to say!
What do you dislike about the product?
I am required to provide an answer, but the truth is, nothing.
What problems is the product solving and how is that benefiting you?
Primarily performance marketing across a number of channels, integrated together and often needing meaningful testing to determine impact. So, we do brand lift and store traffic studies, as well. And every campaign has delivered.
Zeta Is a Great Add to Your Marketing Automation Stack
What do you like best about the product?
There is an easy lift compared to other platforms in a similar marketspace.
What do you dislike about the product?
Some functionality may require a developer rather than being easily leveraged OOTB.
What problems is the product solving and how is that benefiting you?
Zeta alleviated some of the issues we were seeing in other CDPs that are positioning themselves in the all-in-one platform space. Reporting is more robust, implementation is easier and data management is more streamlined.
Good Insights
What do you like best about the product?
Great insight and information. Lots of different features available. Love that we can easily create personas based on real behavior.
What do you dislike about the product?
The data and insights are great but getting to the meat of it usually requires help from the Zeta team to build and deliver insights instead of being a self-service platform.
What problems is the product solving and how is that benefiting you?
Allows us to get deeper insights on real people.
Zeta is generally a good platform to use for email campaigns, it’s not complicated either
What do you like best about the product?
The most helpful part of zeta is being able to create audiences easily and also being able to track the performance of campaigns
What do you dislike about the product?
Sometimes the performance of campaigns isn’t accurate and is the figures are higher than it actually is
What problems is the product solving and how is that benefiting you?
I use Zeta Marketing Platform primarily for setting up email campaigns for clients, and it’s been instrumental in solving several key challenges. One of the biggest problems it addresses is audience segmentation and personalization at scale. Zeta’s robust data capabilities allow me to create highly targeted campaigns based on real-time customer behavior and insights, which significantly improves engagement and conversion rates.
Great tool and great team
What do you like best about the product?
I appreciate the support and the level of the team engagement with us around our deployment and our ongoing support. the tool is really robust and can meet our needs now, and also needs we are ready for yet.
What do you dislike about the product?
Sometimes they can get stuck in there process, and things take a while to get answered or done. Normally this is with new projects work, not issues with the base tool.
What problems is the product solving and how is that benefiting you?
we did not have a CDP nor a way to do any automated marketing to our customers.
showing 11 - 20