HIRO by Zeta Global
Zeta GlobalReviews from AWS customer
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Zeta Review for Email Marketing
What do you like best about the product?
Zeta allows us to store everything we need in one place for all our email marketing needs. From content creation, to list execution.
What do you dislike about the product?
Zeta can be very slow when loading a lot of different audiences. For creating content objects its hard to tell exactly how the email will be displayed in an email platform.
What problems is the product solving and how is that benefiting you?
We use Zeta for automated email marketing.
Can do a lot, but has a lot of technical issues/quirks
What do you like best about the product?
That i can write a promotion, build the audience, send the promotion, export and more all in one place
What do you dislike about the product?
Outdated design that can have issues, email designs sometimes get formatted differently than the preview
What problems is the product solving and how is that benefiting you?
Sending to our large audience and being able to fatigue one promotion against another. There are a lot of hidden features included in Zeta that allow you to do your promotion all in one place
Recommendations to others considering the product:
Create thorough training guides
Useful tool for strategy development and marketing analytics
What do you like best about the product?
I like how the application integrates many streams of customer interaction into one software and presents it in a logical way where the analytics can be interpreted for future planning.
What do you dislike about the product?
Don't like how complicated some of the features can be and the lack of a tutorial/ lack of support from the team. Extremely hard to work with sometimes. Additionally, some of the information requested from our campaigns were missing.
What problems is the product solving and how is that benefiting you?
It helps identify the customer and provides data on certain aspects of your service/ product offered.
Recommendations to others considering the product:
Use it if you need the services which they specialize in (mobile/video advertising is their specialty I think)
Very easy to navigate like the features,
What do you like best about the product?
I like the features, you can easily navigate your way around.
What do you dislike about the product?
There is not anything that I can think of
What problems is the product solving and how is that benefiting you?
The business problems that I solve using this software are display advertising
Awesome
What do you like best about the product?
Ease of customer service and visually pleasing emails
What do you dislike about the product?
Nothing, really. Only had positive experience working with Zeta
What problems is the product solving and how is that benefiting you?
Clients wanted DR efforts to supplement digital display advertising campaign
Recommendations to others considering the product:
Leverage their customer service--they're very responsive and helpful. Very knowlegable
Great to work with
What do you like best about the product?
They are helpful and easy to use. have not had any issues with them.
What do you dislike about the product?
nothing. everything is great thus far.
What problems is the product solving and how is that benefiting you?
working on different problems with the company
TERRIBLE! In a nutshell
What do you like best about the product?
Not a lot if I'm really honest. Nothing works the way it should and it's incredibly expensive even for a standard CRM & email platform.
What do you dislike about the product?
The amount of ongoing bugs within this system has gone beyond a joke. There is a clear issue of coding and they seem to not be bothered to address it, but to push you onto the new platform update for more money of course.
To give a specific example of a bug, I added an AB variant on a recurring campaign, it errored and the developers couldn't find out the problem for over a month. I was then told that the issue was the combination of an automated campaign together with an a/b test? Yes, that's right. It's not just this but the support and account management is slow to respond and don't have a level of attention to detail I'd expect from a standard platform (let alone one that costs so much). I'm constantly having to chase for updates, proposals, fixes - NIGHTMARE! Please just don't!
To give a specific example of a bug, I added an AB variant on a recurring campaign, it errored and the developers couldn't find out the problem for over a month. I was then told that the issue was the combination of an automated campaign together with an a/b test? Yes, that's right. It's not just this but the support and account management is slow to respond and don't have a level of attention to detail I'd expect from a standard platform (let alone one that costs so much). I'm constantly having to chase for updates, proposals, fixes - NIGHTMARE! Please just don't!
What problems is the product solving and how is that benefiting you?
None, seriously...I cannot think of any!
Recommendations to others considering the product:
Don't do it! Simple. I really don't give feedback like this usually but I've had such a painful time with them I really wouldn't want anyone to spend money and time with this platform.
Great for projects and planning
What do you like best about the product?
Great for projects and planning; swift transition
What do you dislike about the product?
Sometimes slow speed, at times support team was not providing adequate responses
What problems is the product solving and how is that benefiting you?
Transition of departments
omni channel platform
What do you like best about the product?
Ability to target ads across devices making it truly omni channel
What do you dislike about the product?
not much. i thought it was good overall.
What problems is the product solving and how is that benefiting you?
Increasing penetration of product
Disappointed
What do you like best about the product?
Not much, it was a good theory but flunked in practice.
What do you dislike about the product?
Nothing worked like it should. Essentially you had to do about 95% of the work still to get this working. Makes me wonder why we needed them.
What problems is the product solving and how is that benefiting you?
Was supposed to be a CRM for our call center but actually hurt us more then helped.
Recommendations to others considering the product:
Don't do it.
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