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323 reviews
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    Michael P.

Phenomenal Route Planning, Effortless Efficiency

  • April 01, 2026
  • Review provided by G2

What do you like best about the product?
There's a lot to love about Badger Maps. The route planning is phenomenal, saving me so much time by optimizing my routes so I don't waste time driving all over. I also love the filters. If I have, say, 100 accounts in one area but want to see a certain type of account, I can apply a filter to narrow it down to around 20. Within seconds, I can create a route, which is super helpful. I also found the initial setup very easy, even for someone not very technologically advanced like myself.
What do you dislike about the product?
I love it all…nothing to share here. Easily one of my best investments in my career
What problems is the product solving and how is that benefiting you?
I use Badger Maps to organize my territory, create and optimize routes, and log key contacts. It saves me time with route planning and filtering accounts, making my work efficient.


    Seth M.

Efficient Route Planning with Room for Improvement

  • March 30, 2026
  • Review provided by G2

What do you like best about the product?
I really like the map and route feature of Badger Maps. It allows me to see my accounts on a map and add accounts based on the route I'm on. Plus, the initial setup was very easy.
What do you dislike about the product?
I think Badger Maps could improve by providing more information on check-ins. I would like a feature where I can schedule a follow up visit, call, or email, and have it automatically added to the new day's route.
What problems is the product solving and how is that benefiting you?
I use Badger Maps for tracking accounts and meeting details. The map and route feature lets me see accounts visually and add new ones along my route.


    Laura J.

Time-Saving, User-Friendly Route Planner

  • March 30, 2026
  • Review provided by G2

What do you like best about the product?
I use Badger Maps to enter all of my accounts and plan my route for the day. Badger Maps is a huge time saver. I like how I can plan my route for the day and use the Navigator tool right inside the app. I liked how I was able to add notes to each account and track the dates of each time I checked into the account. It is a quick reference for when I'm on the road, and I can pull up the account, check any notes, and also check the last time I was at the office. I found the app to be very user-friendly and very useful. The initial setup was very easy, and they also provided videos on how to use all the features. Their support team also offered to help with learning the features of the app.
What do you dislike about the product?
Nothing to dislike
What problems is the product solving and how is that benefiting you?
I use Badger Maps to enter my accounts and plan my daily route, saving me time. I like adding notes and tracking check-in dates, making it a quick reference on the road.


    Food Production

Easy to Implement and Visual, but Pricing Felt High for Simple Map Layering

  • March 24, 2026
  • Review provided by G2

What do you like best about the product?
Easy to use and implement, easy visually to see and route
What do you dislike about the product?
The pricing for us was the struggle where we were only looking to layer maps and didn't need the routing feature. It felt costly for that.
What problems is the product solving and how is that benefiting you?
Being able to have a visual of accounts was the biggest benefits for prospecting + account management


    Fernando F.

Helpful Area Insights for Smarter Sales Recommendations

  • March 23, 2026
  • Review provided by G2

What do you like best about the product?
As a sales support back office agent it helps me have a better idea to where should I recommend the sales rep to check. In addition it lets me explore what is close to the area to give better insights.
What do you dislike about the product?
At the moment, I don’t have enough experience with Badger to say there’s anything I dislike.
What problems is the product solving and how is that benefiting you?
We are having issues with the sales team being too independent. A problem its solving it helps us see in the map and start using our AI tools for recommendations and suggestions placed in a map. It will help us monitor and check the cost of a route and the revenue it gives to involve the sales support department to make the sales team transform into another thing.


    Kat H.

Easy to Use, Responsive Support Team

  • March 19, 2026
  • Review provided by G2

What do you like best about the product?
Easy to use and navigate. The support team is always ready to help.
What do you dislike about the product?
So far there are no complaints. They are pretty quick to address any issues.
What problems is the product solving and how is that benefiting you?
Navigating our drivers quickly and safely without taking up too much time.


    Brandon H.

Badger Maps Sets the Gold Standard for Route Planning and Territory Management

  • March 18, 2026
  • Review provided by G2

What do you like best about the product?
Badger Maps made me feel like I wasn't alone in the field. I could import accounts and jobsites from a spreadsheet, but also while on the jobsites. The lasso tool was very helpful as well. I loved being able to divide my territory up into different routes that were optimized for best path.
What do you dislike about the product?
There is nothing negative that I can say about Badger. It is the tool by which I will measure all other apps like it.
What problems is the product solving and how is that benefiting you?
Keeping all of my accounts, jobsites, and prospects organized and trackable. I am earning more because I am uncovering every stone in my market.


    Mike S.

Easy to Use with Excellent Call Routing Data

  • March 09, 2026
  • Review provided by G2

What do you like best about the product?
it was easy to use and provided excellent data that was useful if you were routing calls
What do you dislike about the product?
The only thing was that it was not able to integrate with Zoho CRM under my subscription level.
What problems is the product solving and how is that benefiting you?
pulling in all of the types of businesses in a geographic region and routing those businesses


    Brent G.

Boosts Sales Team Efficiency with Intuitive Mapping

  • February 19, 2026
  • Review provided by G2

What do you like best about the product?
I love how visual Badger Maps is. Once we upload our accounts, we can quickly see where we are over and under saturated with our customer base. It makes us far more efficient in creating territories that our sales reps can visit. By seeing where our accounts are on a map, it becomes obvious which territories we should focus on more. The initial setup was also very easy, making Badger Maps a wonderful software for our team.
What do you dislike about the product?
It hasn't really changed in the many years we have used it, not sure if it has needed to though.
What problems is the product solving and how is that benefiting you?
I use Badger Maps to map customer locations and design territories, making us more efficient by identifying where to focus sales efforts. I love how visual it is, as it helps us see over and under saturated areas quickly.


    Emily L.

Effortless Routing, Needs Zone Accuracy

  • February 15, 2026
  • Review provided by G2

What do you like best about the product?
I like being able to save the homes into the accounts and then just being able to look them up. It solves not having to take care of routing them personally. The initial setup was fairly easy. Using Badger Maps is very timely, and I also like that I can rate it a 10 on a recommendation scale.
What do you dislike about the product?
In one of our zones, it doesn't find the homes properly or route them in the way that all other zones do.
What problems is the product solving and how is that benefiting you?
Badger Maps handles routing for our teams, saving us from doing it manually. It's timely and allows me to save homes into accounts for easy lookup.