What do you like best about the product?

ActionIQ is a great tool for storing our customer data and making it usable for campaign segmentation. I think in general it is set up in a way that makes sense, with all the different tabs clearly providing different activities you can do. There are many out of the box integrations which makes it very easy to continue making this the home for all of our data. The support team that I work with is lovely, always available, and have great problem-solving "can-do" attitudes.

What do you dislike about the product?

I dislike that attributes have to be written in SQL and I think it adds an unnecessary layer of complexity to the platform. I wish that you could just drag and drop fields like other simpler platforms, like Eloqua for example. I think there are often platform limitations and it seems like the kinks are still being worked through. There are often platform failures and unfortunately there doesn't seem to be a way to mass pass/unpause when these errors occur.

What problems is the product solving and how is that benefiting you?

It stores all of our data in one place from different sources like purchases, site activity, app activity, permissions, etc. It's great to have it all live in one place and gives us the ability to create robust segments using a breadth of data points. It also allows us to actually execute campaigns using features like journeys and audience activations.