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14 reviews
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    Sanjay Charitesh Makam

Creative projects have become faster as text prompts generate consistent images and videos

  • May 08, 2026
  • Review provided by PeerSpot

What is our primary use case?

My main use case for Firefly is for text-to-image or text-to-video. I use Firefly for content creation, and I have generated many images and videos for my videos from Firefly. I use it not only for videos, but also for some projects and group presentations. By giving just a prompt, it will generate images or videos. There are many generative AI features available, but I mostly use generative image generation and video generation from prompts.

What is most valuable?

In my opinion, the best features that Firefly offers are the text-to-image and text-to-video features. Firefly also offers the generative fill feature for Photoshop, which is considered the best feature among people on the internet as I have read on Reddit. Basically, it gives users an option to add, remove, or replace objects in an image. This is the best feature because we do not want some objects in images, so we can easily remove them. It can generate videos and images. These are the best features I feel currently, and there are also custom models coming in as I have read in the news, though I do not know exactly when.

Firefly has impacted my work positively by making it more creative and productive. We no longer need to go into Google and search for images or make two to three images and edit the images we are thinking of. Instead, it generates images and videos just by a single prompt. We have legal confidence that we do not get copyrights or get sued for using images or videos because these are AI-generated. I can also use my creative mind by giving creative prompts to Firefly. We can maintain good consistency among all our images and videos.

What needs improvement?

I feel that Firefly can be improved by getting more models to generate high-end videos. The model should be trained much more because sometimes I feel some visual effects or some realism is missing from the videos. Firefly should work on that. Additionally, on the same prompt there are sometimes two different consistencies, so consistency among the prompts should be improved. Output flexibility such as exporting in good wider quality and pixels are also things that could be improved.

For how long have I used the solution?

I have been using Firefly from its launch.

What do I think about the stability of the solution?

Firefly is stable.

What do I think about the scalability of the solution?

Firefly has good scalability, and I do not think there is anything about scalability to discuss further.

How are customer service and support?

I have not had any experience with Firefly's customer support team, but I believe Adobe customer support is nice and good.

Which solution did I use previously and why did I switch?

I have previously used a different solution such as ChatGPT's image generation and Google's image generation. I used multiple tools because every operator offers only limited credits, so I switched among the tools for generations. I feel Adobe is also a good option.

How was the initial setup?

Before choosing Firefly, I did not evaluate other options because I did not have any options, so I directly chose it because it offers free credits and I did not want to waste them.

What about the implementation team?

My experience with pricing, setup cost, and licensing is that the free plan offers 25 credits and the paid plan offers around 2,000 credits which is $10 per month. It is fair pricing I believe because 2,000 is a lot and for standard or normal people, it is enough. However, for high-end usage or people who generate more images or videos and need more credits, they can go for higher plans which are $20 or $30 per month or they can take enterprise plans if more people are using. I believe pricing is fair for generative edits and images and videos and generative fill because it offers good options.

What was our ROI?

We have seen a return on investment with Firefly. We are spending $10 per month and we are using videos and we are getting a good amount from it because we are using it on projects and slides. People are impressed by the images because sometimes images make sense for people.

What's my experience with pricing, setup cost, and licensing?

I completed around 30 plus images or videos because of Firefly. It saved me around 12 to 15 hours of time because I do not want to search, download, and edit images and verify that they are legal and free to use.

Which other solutions did I evaluate?

I advise others looking into using Firefly that it is a good option to generate AI images or videos or generative fill options. They can consider and use the free plan or the paid plan. It is worth it.

What other advice do I have?

This interview was good, and I do not think there is anything I should change for the future. I found it valuable to discuss my use case with Firefly and other ways I have experimented with it. I gave this review a rating of 9.


    MohammadRashid

Design workflows have been transformed and now enable rapid ad visuals and campaign launches

  • January 22, 2026
  • Review provided by PeerSpot

What is our primary use case?

I typically use Firefly to generate images. For example, when I want to create a social media post and quickly generate a Facebook ad, Firefly helps us generate quick images for our paid media or social media ads. At the same time, it is also helping us generate quick videos, small videos that can be used in campaigns.

My main use case for Firefly is mostly generating images and getting some idea of the creation process. Suppose I am working on a new project and do not have the idea of how to put different objects together. I go to Firefly, add the prompt, and see how Firefly generates the images. Based on that output or the generated image, we get some insight and start working on the actual creative.

What is most valuable?

Firefly offers several best features in my opinion. We have the TTS feature and TTV feature. Additionally, suppose I have a single image from the creative designer and I want to generate different variations or different sizes of that image that will get adapted mostly on Google Ads. For example, I want to generate different renditions of that same image in different resolutions. I can quickly go to Firefly and from a single image generate different multiple images in different renditions.

Firefly also helps us expand images. For example, I have a small image that is a portrait and I want to convert that as a full image or a hero image, which fits on a wide screen. Firefly helps us generate the images. It will not be stretching or squeezing your image. Instead, Firefly takes the context from your image and generates the next object which could appear. For example, if I am standing on a beach, it will generate the beach. It will generate a few people, it will generate some pictures of the sea, maybe some coconut trees.

Firefly has positively impacted my organization a lot. I can say it is helping us reduce the effort and cost, saving the cost. For example, I have to create one image for our social media post. For that, we have to request our creative team, and then a creative designer will work on that idea and take one day or two days to get the design complete. After that, it comes to the review. With the help of Firefly, we can quickly generate the images and get them reviewed. Our go-to-market becomes easy. Within two hours or three hours, we can complete this whole process: generation, review, and all, and go to the market instantly. Additionally, if we have one image available and I want to quickly launch a Google Ad campaign that requires different renditions of the image, I can quickly use Firefly and generate different renditions of the image using the single image. So, it also reduces the dependency which we had earlier with the creative designers and the creative team.

What needs improvement?

If I talk about the cost, the cost is a little high. However, I think it is saving our cost in another way. So it is a win-win situation for both of us, the customer and the users. At conclusion, it is good for us. Cost does not matter.

For how long have I used the solution?

I have been using Firefly since it came into existence for the last two and a half years.

What do I think about the scalability of the solution?

I think Firefly is scalable. We do not make the product-related feature or we do not interact with the product-related feature. Whatever is available from the product gets deployed or available in our sandbox easily. So we can say it is scalable.

Which solution did I use previously and why did I switch?

I did not use any different solution. Before that, we were using the legacy system, which was creating the image from scratch. Tools such as Photoshop or Illustrator, or maybe Spark or Adobe Express, these were the tools which we used to use earlier.

What was our ROI?

Firefly saves one employee. It saves 5 million annually. In return on investment, we can say that all of our team members now are creative designers. They can give their input, they can generate the images, and they can play around.

We are currently improving 40% of our go-to-market time. Also, if I talk about the revenue, it is helping us reduce the cost by 30%. Then, revenue is increasing with the help of new ideas which we are seeing. That is 20% approximately as of now, since we are already in the experimental mode.

Which other solutions did I evaluate?

We evaluated Gemini and also Sora, but we found Firefly is better.

What other advice do I have?

Firefly is deployed on a public cloud. It is accessible through firefly.com.

It is an amazing tool for me. I find it helpful, quick, and easy to use.

If your use case suggests it, do not go for the other tool, just use Firefly. That is the best tool which I feel. I recommend the same to you.

I found it good and interactive. The best AI interview. It is awesome and fantastic.

My review rating for this product is 10 out of 10.


    Guibril D.

Simplified infrastructure management with a clear interface and efficient workflows

  • December 15, 2025
  • Review provided by G2

What do you like best about the product?
Firefly Cloud Infrastructure Automation greatly facilitates the management and deployment of infrastructure through a clear interface and well-structured workflows.
What do you dislike about the product?
At the beginning, the setup can be a bit complex; there are many features and concepts to understand before becoming fully autonomous.
What problems is the product solving and how is that benefiting you?
Firefly Cloud Infrastructure Automation helps me solve the problems of repetitive manual deployments, inconsistency between environments, and waiting time to deploy new services to production.


    Information Technology and Services

Streamlined Cloud Operations with Powerful Automation

  • August 01, 2025
  • Review provided by G2

What do you like best about the product?
The Firefly Cloud Infrastructure Automation Approach has fundamentally changed how we manage and standardize how we run our cloud infrastructure. It easily integrates into the ecosystem of tools, workflows, and processes we have already in place in the DevOps area. This allows us to deploy faster with less error. Its real-time view of our infrastructure as code state keeps our security posture and compliance in mind on all environments. The drift detection and drift fixing features are tremendous for maintaining our standardization. Ultimately, it enhances the operational efficiency of our cloud development processes and helps to accelerate time to value.
What do you dislike about the product?
Although Firefly has solid automation capabilities, the onboarding and set-up might be overwhelming for teams that are new to IaC, and those that have differing cloud providers they use. The learning curve can be a little high, and additional documentation or examples on features that are a docu-tion better, would help with some advanced features. Also, the price model may not be the best if you are part of a small team or startup with budget limitations. Some UI seems a little unintuitive so some actions have extra steps to perform a basic tasks.
What problems is the product solving and how is that benefiting you?
Firefly Cloud Infrastructure Automation is solving a few real headaches for me and my team. One big problem is the time we used to waste managing cloud resources manually


    Lokesha K.

Firefly is a best tool for Asset management and cloud management

  • January 11, 2025
  • Review provided by G2

What do you like best about the product?
Firefly Asset Management can be easily integrated with all public cloud and datacenter to discover all resource. We have pre-built dashboard available to view all resource in a unified dashboard. It definitely help for a customer where they are lack in CMDB.
What do you dislike about the product?
Firefly Asset Management license cost is based on the usage, one need to understand the how pricing before purchase the solution.
What problems is the product solving and how is that benefiting you?
Firefly Cloud Asset help for a customer if they are lack in CMDB management. We have Integrated with Automation tool like Terraform to provision a service into public cloud and discovered all public cloud resources as part of POC.


    UTSAV A.

Awesome must use once

  • July 12, 2024
  • Review provided by G2

What do you like best about the product?
Such a nice product, easy to handle such a nice working as compared to the other product in the market
What do you dislike about the product?
Using this product since long so i didnt find any issue as such
What problems is the product solving and how is that benefiting you?
It is easy to handle and manage the things as compared to the other products


    Itay M.

Firefly is great with consolidating cloud vendors and applications for IaC

  • May 11, 2024
  • Review provided by G2

What do you like best about the product?
The integrations with our vendors and apps was painless.
What do you dislike about the product?
Nothing to tell here. Nothing to tell here.
What problems is the product solving and how is that benefiting you?
Cloud Infrastructure Automation
Cloud Management Platform


    Shimi I.

Game changer

  • April 30, 2024
  • Review provided by G2

What do you like best about the product?
Organization and order that allow you to get a complete picture of my cloud infrastructure
What do you dislike about the product?
I don't think I have anything to write about it.
So far, it feels good for us.
What problems is the product solving and how is that benefiting you?
Pricing, security, performance, IOC


    Consulting

Awesome tool for resources and IaC status visibility

  • April 11, 2024
  • Review provided by G2

What do you like best about the product?
Firefly brings me a centralized visibility accross AWS, GCP, Azure and kubernetes clusters mapping each resource IaC status and pointing drifts and misconfigurations. It helps me keep my environment within the desired configuration and avoid issues.
What do you dislike about the product?
So far it's all good, the tool is always evolving and bringing more features.
What problems is the product solving and how is that benefiting you?
It helps me keep the environment clean and with the expected configuration. The drift detection also helps me avoid issues.


    Matthias M.

Make us save time and money

  • February 15, 2024
  • Review provided by G2

What do you like best about the product?
Very useful tool to help bring existing infrastructure into Infrastructure as code. Easy to use and to onboard. Very reactive support and enthusiastic team.
What do you dislike about the product?
Not all resource types are supported. Some cryptic configuration language that needs to be understood and learned. Product is quite young, so there are some bugs, but they are generally quickly fixed.
What problems is the product solving and how is that benefiting you?
Firefly allow us to codify easily cloud resources that have been provisionned manually.