Design workflows have been transformed and now enable rapid ad visuals and campaign launches
What is our primary use case?
I typically use Firefly to generate images. For example, when I want to create a social media post and quickly generate a Facebook ad, Firefly helps us generate quick images for our paid media or social media ads. At the same time, it is also helping us generate quick videos, small videos that can be used in campaigns.
My main use case for Firefly is mostly generating images and getting some idea of the creation process. Suppose I am working on a new project and do not have the idea of how to put different objects together. I go to Firefly, add the prompt, and see how Firefly generates the images. Based on that output or the generated image, we get some insight and start working on the actual creative.
What is most valuable?
Firefly offers several best features in my opinion. We have the TTS feature and TTV feature. Additionally, suppose I have a single image from the creative designer and I want to generate different variations or different sizes of that image that will get adapted mostly on Google Ads. For example, I want to generate different renditions of that same image in different resolutions. I can quickly go to Firefly and from a single image generate different multiple images in different renditions.
Firefly also helps us expand images. For example, I have a small image that is a portrait and I want to convert that as a full image or a hero image, which fits on a wide screen. Firefly helps us generate the images. It will not be stretching or squeezing your image. Instead, Firefly takes the context from your image and generates the next object which could appear. For example, if I am standing on a beach, it will generate the beach. It will generate a few people, it will generate some pictures of the sea, maybe some coconut trees.
Firefly has positively impacted my organization a lot. I can say it is helping us reduce the effort and cost, saving the cost. For example, I have to create one image for our social media post. For that, we have to request our creative team, and then a creative designer will work on that idea and take one day or two days to get the design complete. After that, it comes to the review. With the help of Firefly, we can quickly generate the images and get them reviewed. Our go-to-market becomes easy. Within two hours or three hours, we can complete this whole process: generation, review, and all, and go to the market instantly. Additionally, if we have one image available and I want to quickly launch a Google Ad campaign that requires different renditions of the image, I can quickly use Firefly and generate different renditions of the image using the single image. So, it also reduces the dependency which we had earlier with the creative designers and the creative team.
What needs improvement?
If I talk about the cost, the cost is a little high. However, I think it is saving our cost in another way. So it is a win-win situation for both of us, the customer and the users. At conclusion, it is good for us. Cost does not matter.
For how long have I used the solution?
I have been using Firefly since it came into existence for the last two and a half years.
What do I think about the scalability of the solution?
I think Firefly is scalable. We do not make the product-related feature or we do not interact with the product-related feature. Whatever is available from the product gets deployed or available in our sandbox easily. So we can say it is scalable.
Which solution did I use previously and why did I switch?
I did not use any different solution. Before that, we were using the legacy system, which was creating the image from scratch. Tools such as Photoshop or Illustrator, or maybe Spark or Adobe Express, these were the tools which we used to use earlier.
What was our ROI?
Firefly saves one employee. It saves 5 million annually. In return on investment, we can say that all of our team members now are creative designers. They can give their input, they can generate the images, and they can play around.
We are currently improving 40% of our go-to-market time. Also, if I talk about the revenue, it is helping us reduce the cost by 30%. Then, revenue is increasing with the help of new ideas which we are seeing. That is 20% approximately as of now, since we are already in the experimental mode.
Which other solutions did I evaluate?
We evaluated Gemini and also Sora, but we found Firefly is better.
What other advice do I have?
Firefly is deployed on a public cloud. It is accessible through firefly.com.
It is an amazing tool for me. I find it helpful, quick, and easy to use.
If your use case suggests it, do not go for the other tool, just use Firefly. That is the best tool which I feel. I recommend the same to you.
I found it good and interactive. The best AI interview. It is awesome and fantastic.
My review rating for this product is 10 out of 10.
Improved cloud visibility has reduced manual audits and supports better tagging governance
What is our primary use case?
My primary use case for
Firefly is cloud asset visibility, governance, and tracking across
AWS environments.
For cloud asset visibility and governance in my AWS environment, Firefly helps me to quickly identify untagged and orphaned resources across multiple AWS accounts that I have. This allowed me to enforce ownership and clean up unused assets that were visible to me.
What is most valuable?
Firefly simply acts as a single source of truth for my cloud inventory and governance, and it complements my existing cloud and FinOps processes rather than replacing them.
Features such as Cloud Asset Discovery, Tagging Compliance, Ownership Mapping, and Cost Visibility are the strongest features that Firefly offers in my experience.
Among those features, I find myself relying on Tagging Compliance the most because I am relying on Tagging Compliance to tag all the cloud inventory with it.
Firefly has positively impacted my organization by improving visibility, accountability, and governance maturity of my cloud.
I have already reduced manual cloud audits by 40 to 50 percent and identified several unused or unowned resources for cleanup. While it is still early to say, it has definitely helped me a lot.
What needs improvement?
In my opinion, more advanced automation and prescriptive remediation would definitely add value to Firefly.
Enhanced reporting flexibility and deeper historical trend analysis would be useful improvements for Firefly.
It is early to rate it since I have been using it for a couple of months only, but the more I leverage its features, the more I realize its true value. However, I still see a lot of improvement scope in their service. I may still be figuring that out, but it definitely has a long way to go.
At the moment, I believe it is too early for me to report any additional improvements needed. I am still evaluating and using it, as I just started using it.
For how long have I used the solution?
I have been using Firefly for around three to four months, approximately.
What do I think about the stability of the solution?
Firefly has been stable in my usage so far.
What do I think about the scalability of the solution?
Scalability looks strong based on my current usage of Firefly.
How are customer service and support?
Firefly's customer support has been responsive and helpful, especially during onboarding.
How would you rate customer service and support?
Which solution did I use previously and why did I switch?
Previously, I relied on native cloud tools and spreadsheets for managing the same work, and I switched to Firefly to get centralized visibility and governance without heavy manual efforts.
How was the initial setup?
I purchased Firefly through the
AWS Marketplace.
What was our ROI?
I have definitely seen a return on investment with money and time saved.
What's my experience with pricing, setup cost, and licensing?
So far, my experience with pricing, setup cost, and licensing is good. I do not face any challenges; it appears to be transparent.
Which other solutions did I evaluate?
Before choosing Firefly, I evaluated native AWS tools and a few FinOps and cloud visibility platforms.
What other advice do I have?
I would advise others looking into using Firefly that it works best when paired with clear ownership and governance processes. Defining tagging and accountability standards early helps to get maximum value.
Firefly is definitely a strong platform for organizations early to mid-journey in cloud governance and FinOps. With continued automation and reporting enhancements, it can deliver even more value.
I find this interview well-structured and easy to follow.
My overall review rating for Firefly is an 8 out of 10.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Amazon Web Services (AWS)
Simplified infrastructure management with a clear interface and efficient workflows
What do you like best about the product?
Firefly Cloud Infrastructure Automation greatly facilitates the management and deployment of infrastructure through a clear interface and well-structured workflows.
What do you dislike about the product?
At the beginning, the setup can be a bit complex; there are many features and concepts to understand before becoming fully autonomous.
What problems is the product solving and how is that benefiting you?
Firefly Cloud Infrastructure Automation helps me solve the problems of repetitive manual deployments, inconsistency between environments, and waiting time to deploy new services to production.
Bringing Order and Automation to Multi-Cloud Management
What do you like best about the product?
It shows all my cloud resources in one place and makes it easy to turn them into code. I also like how simple it is to keep things organized and secure.
What do you dislike about the product?
Some features take time to learn, and it can feel a bit expensive for smaller teams.
What problems is the product solving and how is that benefiting you?
Firefly helps me keep track of all my cloud resources, even the ones created outside of code. It reduces mistakes, keeps everything organized, and saves time by turning existing setups into reusable code.
Streamlined Cloud Operations with Powerful Automation
What do you like best about the product?
The Firefly Cloud Infrastructure Automation Approach has fundamentally changed how we manage and standardize how we run our cloud infrastructure. It easily integrates into the ecosystem of tools, workflows, and processes we have already in place in the DevOps area. This allows us to deploy faster with less error. Its real-time view of our infrastructure as code state keeps our security posture and compliance in mind on all environments. The drift detection and drift fixing features are tremendous for maintaining our standardization. Ultimately, it enhances the operational efficiency of our cloud development processes and helps to accelerate time to value.
What do you dislike about the product?
Although Firefly has solid automation capabilities, the onboarding and set-up might be overwhelming for teams that are new to IaC, and those that have differing cloud providers they use. The learning curve can be a little high, and additional documentation or examples on features that are a docu-tion better, would help with some advanced features. Also, the price model may not be the best if you are part of a small team or startup with budget limitations. Some UI seems a little unintuitive so some actions have extra steps to perform a basic tasks.
What problems is the product solving and how is that benefiting you?
Firefly Cloud Infrastructure Automation is solving a few real headaches for me and my team. One big problem is the time we used to waste managing cloud resources manually
Firefly is a best tool for Asset management and cloud management
What do you like best about the product?
Firefly Asset Management can be easily integrated with all public cloud and datacenter to discover all resource. We have pre-built dashboard available to view all resource in a unified dashboard. It definitely help for a customer where they are lack in CMDB.
What do you dislike about the product?
Firefly Asset Management license cost is based on the usage, one need to understand the how pricing before purchase the solution.
What problems is the product solving and how is that benefiting you?
Firefly Cloud Asset help for a customer if they are lack in CMDB management. We have Integrated with Automation tool like Terraform to provision a service into public cloud and discovered all public cloud resources as part of POC.
Awesome must use once
What do you like best about the product?
Such a nice product, easy to handle such a nice working as compared to the other product in the market
What do you dislike about the product?
Using this product since long so i didnt find any issue as such
What problems is the product solving and how is that benefiting you?
It is easy to handle and manage the things as compared to the other products
Firefly is great with consolidating cloud vendors and applications for IaC
What do you like best about the product?
The integrations with our vendors and apps was painless.
What do you dislike about the product?
Nothing to tell here. Nothing to tell here.
What problems is the product solving and how is that benefiting you?
Cloud Infrastructure Automation
Cloud Management Platform
Game changer
What do you like best about the product?
Organization and order that allow you to get a complete picture of my cloud infrastructure
What do you dislike about the product?
I don't think I have anything to write about it.
So far, it feels good for us.
What problems is the product solving and how is that benefiting you?
Pricing, security, performance, IOC
Awesome tool for resources and IaC status visibility
What do you like best about the product?
Firefly brings me a centralized visibility accross AWS, GCP, Azure and kubernetes clusters mapping each resource IaC status and pointing drifts and misconfigurations. It helps me keep my environment within the desired configuration and avoid issues.
What do you dislike about the product?
So far it's all good, the tool is always evolving and bringing more features.
What problems is the product solving and how is that benefiting you?
It helps me keep the environment clean and with the expected configuration. The drift detection also helps me avoid issues.
