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Upfluence

Upfluence | 1

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External reviews

129 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Ashlee P.

Simplified Influencer Management

  • March 03, 2021
  • Review verified by G2

What do you like best about the product?
It's super easy to find good influencers
What do you dislike about the product?
Emailing through the platform can be clunky
What problems is the product solving and how is that benefiting you?
We're looking to build our influencer army and Upfluence makes it easy. We can measure engagement by influencer quickly and determine if they will be the right fit for our brand.
Recommendations to others considering the product:
If you're looking to grow your influencer army, Upfluence is a great way to do it. It has everything you need to find and rate influencers across all the key platforms. We're enjoying it at our company.


    logan w.

Amazing all around influencer tool

  • March 02, 2021
  • Review verified by G2

What do you like best about the product?
Finding influencers is great! But ability to message them and track performance in one place-- it's even better!

Support team is great too
What do you dislike about the product?
Limited downsides really. It's easy to use and a comprehensive influencer tool.
What problems is the product solving and how is that benefiting you?
Finding influencers is easy, but finding the right influencers is the hard part. Upfluence is helping me acquire new customers in an engaging way by working with the best influencers for my brand. Results are looking great!


    Marketing and Advertising

Best platform to build an authentic influencer marketing program and identify organic influencers

  • March 02, 2021
  • Review provided by G2

What do you like best about the product?
The Upfluence platform is a must! Their Live Capture feature is incredible and allows you to efficiently identify influencers in your customer database. As a Shopify and Klaviyo user, I was able to easily build an influencer network in just a few days. Their incredible campaign management tool makes the collaboration process very simple. The email feature has been really helpful to create personalized templates. Their customer support is extremely efficient and will answer all your questions.
What do you dislike about the product?
So far I haven't disliked anything on the platform!
What problems is the product solving and how is that benefiting you?
Our use case is quite particular and Upfluence allowed us to solve all the problems we were facing with other platforms.
First, Upfluence integrates with Shopify, which allows you to (1) identify influencers in your customer database (2) generate discount codes to send to influencers. You can manage everything without leaving the software. Then, the campaign management tool makes you save a lot of time because everything is automated, you can easily manage campaigns at scale. Finally, their CRM gives you an overview of your collaboration history with influencers.


    Adam M.

Great! Used to Find, Activate, and Track ROI of Influencers

  • March 02, 2021
  • Review verified by G2

What do you like best about the product?
From the beginning their consultant was very helpful in learning about us, and how we were hoping to work with influencers. They showed us how we could use the software in a variety of ways to accomplish our goals. We looked at a few other options but they didn't have the same blend of features, analytics, dedicated support, and price that we were looking for. There are a lot of features available so we had a variety of trainings to help our team really hit the ground running.

We used Upfluence to sift through millions of influencers and really find the right fit for our campaigns. They helped us ensure that we were getting in front of the audience we needed with powerful analytics we couldn't find elsewhere. The best part about Upfluence is that they make find influencers from their massive non-opt-in database easy and they give you all the data you need to make the right decision. We also were able to manage our campaign and effectively track the ROI. Upfluence has really helped our team's performance and efficiency.


10/10 would recommend!
What do you dislike about the product?
They are constantly improving the UI and features so there isn't much to dislike.
What problems is the product solving and how is that benefiting you?
Efficiently finding influencers and ambassadors for our campaigns, reaching out to them at scale, managing the campaign, and tracking the results. It has really increased our efficiency and scope.
Recommendations to others considering the product:
Book a consultation. They will walk through your use case and help make sure it is a great fit.


    Tom M.

We used Upfluence to sort through 4 million influencers for our campaign.

  • February 18, 2021
  • Review verified by G2

What do you like best about the product?
We loved the customer service that helped us learn. The system was intuitive, easy to use and remarkably comprehensive. It performed as we envision it. Very satisfied.
What do you dislike about the product?
Finishing this campaign is our saddest part. We can't wait to take on another campaign, probably with our partners in India or Dubai. Influencers are being used by 67% of US marketers and growing.
What problems is the product solving and how is that benefiting you?
We were very focused. Our goal was to sort through 4 million influencers to find the perfect ten that would lead our campaign. While we worked simultaneously on other campaigns, the international one we did for Taiwan Tourism with where we used Upfluence most. It helped us research, reach out to and make the best decisions on the influencers we finally picked.


    Maria F.

Great tool to source and contact influencers around the world!

  • February 16, 2021
  • Review verified by G2

What do you like best about the product?
It´s easy to use and great to organize your campaigns!
What do you dislike about the product?
I would love to have it on my phone as well
What problems is the product solving and how is that benefiting you?
Massive search and contacting process
Recommendations to others considering the product:
I highly recommend Upfluence, it´s a great tool to find influencers using great filters and information to select your prospects.
The emailing tool is great and easy to use and keep track of your conversations.


    Computer Games

Easy to use and affective for certain businesses

  • February 09, 2021
  • Review provided by G2

What do you like best about the product?
easy to navigate, user friendly, fast support response, meets most of our needs
What do you dislike about the product?
kind of expensive, but they worked with us to find a compromise
What problems is the product solving and how is that benefiting you?
finding influencers in our field that match our needs


    Marketing and Advertising

Great Platform, Wish They'd Be More Collaborative with Contracts

  • February 09, 2021
  • Review verified by G2

What do you like best about the product?
I think the search tool is my favorite tool. It makes it easy to get down into the nitty gritty and find high-quality, dedicated content creators.
What do you dislike about the product?
I don't like they way they handle contracting. Forcing a year-long contract feels almost like desperation to keep payments coming in for a full year, customer service doesn't have to be as dedicated because you're locked into the contract... not a great retention play in my opinion. I think even a quarterly option would be great to help smaller companies use these amazing tools to help them grow instead of saying, "Sorry, you can't sit with us unless you can commit to shelling out 10,000 minimum without knowing if our tool will work for you in the long term."
What problems is the product solving and how is that benefiting you?
Really, just finding influencers. The search tool is great. Workflows, emails and campaigns need a little work (you can't edit email templates in the email section for campaigns, only in the campaign section, for example."
Recommendations to others considering the product:
Be sure you're going to use and like the tool.


    Joshua C.

Upfluence makes things easier

  • October 13, 2020
  • Review provided by G2

What do you like best about the product?
I love the fact that Upfluence has an automized solution for acquiring partners with useful data insights that greatly affects our business decision.
What do you dislike about the product?
There are still some important data lacking but Upfluence is in a good direction in getting them thanks to their hands on approach on getting feedback
What problems is the product solving and how is that benefiting you?
Fast search for possible content creators to partner with and have branding intelligence on how our brand performs and our competitors.


    Joshua W.

If you want both data and freedom, Upfluence is the only choice for influencer marketing.

  • September 10, 2020
  • Review verified by G2

What do you like best about the product?
Most influencer platform are opt-in on both the brand side and influencer side. This is extremely limiting and doesn't provide many benefits. The best part about Upfluence is that they make find influencers from their massive non-opt-in database easy and they give you all the data you need to make the right decision.
What do you dislike about the product?
If I want to nit-pick a bit, their email functionality could use some tweaking. It does a great job when sending initial emails and letting you know when someone opens an email, but as doesn't handle people being copied "cc'd" on an email very well.
What problems is the product solving and how is that benefiting you?
Streamlining the process of discovering and reaching out to prospective influencers.
Getting more visibility into an influencer's audience without having to rely asking the influnecer for the information directly.
Tracking open rates of emails sent out to influencers.
Recommendations to others considering the product:
Understand that Upfluence isn't an agency that is going to execute a campaign for you. They help you find the influencers that will work the best to get your company's product/services in-front of your ideal audience.