Upfluence
UpfluenceReviews from AWS customer
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Great Customer Service
What do you like best about the product?
The great thing about Upfluence is that they have dedicated staff to help users maneuver the software effectively. One of the biggest challenges with new softwares is having adequate support and with Upfluence, you have a dedicated account manager that is there for you every step of the way for any questions that you may have. My account manager Connor was EXTREMELY helpful, kind and offered many great ideas to help me advance my business in the influencer marketing field. When you choose Upfluence, you're not just getting technology, you're getting a TEAM of people.
What do you dislike about the product?
There were some things I disliked in the past but because they are a company that is always changing, growing and adapting, I am actually quite happy with it now! The software has some amazing new tools and it's getting better every month!
What problems is the product solving and how is that benefiting you?
The beauty of this program is that it helps you locate and identify the perfect influencer suited for your campaign without having to do tons of manual research. You can instantly find the perfect influencer that fitted to your location, language, gender and key words. It also allows you to manage your campaigns when they actually roll out which is powerful.
Recommendations to others considering the product:
Set up a free demo and see if it works for you. There's no risk to just seeing the demo. Once you get signed up, schedule a meeting with your account manager ASAP so that you can get busy on making it work for you.
Great tool to track & measure your influencer campaigns
What do you like best about the product?
Upfluence Software covers all the different steps in running an influencer campaign, from identifying and sourcing influencers to contacting them and managing post content. This helped us save a lot of time in terms of campaign management and helps keep things organized.
What do you dislike about the product?
You can tell that the AI is really powerful in improving search but it takes time for it to be effective. I had to run a dozen searches until the results of the AI was precise enough. Now that I have narrowed down my search criteria, it works beautifully.
What problems is the product solving and how is that benefiting you?
We needed to find niche influencers, and Upfluence’s advanced filters allowed us to do so.
Very useful tool
What do you like best about the product?
Great platform, is a little hard to understand each section of it.
What do you dislike about the product?
Sometimes It appears on the mails section that there’s a new e-mail, but there isn’t really nothing.
What problems is the product solving and how is that benefiting you?
The information and profile of the influencers is amazing, a lot of information that can be very useful.
Great features & easy to navigate
What do you like best about the product?
Really large database and analytics tool integrated into the platform is really useful.
The interface is also well thought out and easy to navigate.
The interface is also well thought out and easy to navigate.
What do you dislike about the product?
It would be helpful to have access to tutorials and best practices for using the software in a video or documentation format.
What problems is the product solving and how is that benefiting you?
I needed a platform that I could use for a number of different clients, the large database made it easy to find influencers for varying industries.
Easy to use platform to reach out to influencers & manage campaigns
What do you like best about the product?
It is very easy to search through and filter influencers in order to create lists of influencers that you want to reach out to. Once you’re set, you can contact them directly within in the platform. Finding and contacting influencers is all managed in one place, making it much easier to manage a campaign. You can even pay influencers within the platform, and analyze your campaign results. Overall, they really deliver on the all-in-one aspect of the software.
What do you dislike about the product?
I have had a really pleasant experience using this software so I can’t find any major issues. I had a bit of trouble filtering on influencers that were relevant to what I was looking for, but after a bit of training the the Upfluence team and a few test runs, I was able to successfully identify the type of influencers I was looking for.
What problems is the product solving and how is that benefiting you?
We found ourselves in an industry with a lot of competition and really needed to find a way to set ourselves apart and more importantly reach out to our target audience. We were able to successfully identify several influencers with Upfluence Software and launched a campaign to boost our brand awareness and promote our services.
Recommendations to others considering the product:
Upfluence isn’t a marketplace like other influencer platforms, where the number of influencers available is limited. Here you have access to hundreds of thousands of influencers, which is one of the things that convinced us to use it. Also, you can really manage your campaign from start to finish, which makes your life easier.
Upfluence is an amazingly helpful influencer tool that saves me an incredible amount of time.
What do you like best about the product?
The ability to search for specific partners in no time and easily connect with them. The amount of quality influencers on the tool has allowed me to create wonderful long-lasting relationships.
What do you dislike about the product?
I think there are so many more influencers out there that can be added to the database. They already have a ton, but they should try to add even more!
What problems is the product solving and how is that benefiting you?
This tool has saved me an immense amount of time. It is helping me to created partnerships with the best-fit influencers and ultimately expand our reach/increase in-store sales.
Amazing, easy to use platform that increased our productivity!
What do you like best about the product?
The entire process from start to finish is right there on the platform! We're able to search exactly what we're looking for, with geography, search terms, size of influence - nearly anything! Overall, the platform is intuitive and easy to understand. We have a small staff, so this really dramatically increases our output and efficiency!
What do you dislike about the product?
The export feature was a bit confusing at first, but the support staff responded immediately and professionally, so I was able to figure it out.
What problems is the product solving and how is that benefiting you?
Contacting influencers more efficiently has always been a problem, and this certainly solves it! We've been able to gain many partners already to share about our services! I like that this platform allows me to reach out automatically while also keeping track of the metrics to see the results easily.
Recommendations to others considering the product:
Really great, easy to use platform. Highly recommended for everyone.
Good fit for agencies
What do you like best about the product?
The actionability of the results is what I like the best. The search engine is actually plugged into the campaign manager which produces powerful results. Upfluence is a very useful tool for managing our client’s influencer marketing campaigns.
What do you dislike about the product?
The analytics tool could be more user-friendly. All the KPIs are there but they could definitely be displayed better to facilitate the analysis.
What problems is the product solving and how is that benefiting you?
We can propose new strategies to our clients for selling, brand recognition, etc. by using influencer marketing. We also used the software to identify key players in our own industry and we now work with new creators on a monthly basis.
Recommendations to others considering the product:
We couldn’t have deployed strategies such as web-to-store or sampling campaigns without this software. Upfluence saves us hours of manual work and takes care of the most painful parts of the process: influencers onboarding, payments and reporting.
The most efficient influencer search engine so far
What do you like best about the product?
The search engine capabilities are impressive and can match or exclude all text characters, including hashtags and emoticons (like sun emoticons to filter holiday posts, etc.) It’s very easy to find and filter creators from the crowd of influencers (literally hundred of thousands of them) and contact them in minutes.
What do you dislike about the product?
It takes time to understand how some of the filters work, especially the exclusive ones. My first searches always had too many results but the training (provided by Upfluence) really helped. Now I filter influencers in bulk, making use of the quantitative criteria, rather than relying solely on keywords. Apart from that, the software is very reliable and effective.
Recommendations to others considering the product
It is a tool designed for social media professionals, ie. you can expect great results but it requires one or two hours of training before being able to use it properly. Compared to the previous (paid) tool I’ve used, the results of Upfluence are way more accurate, fresh and actionable.
Recommendations to others considering the product
It is a tool designed for social media professionals, ie. you can expect great results but it requires one or two hours of training before being able to use it properly. Compared to the previous (paid) tool I’ve used, the results of Upfluence are way more accurate, fresh and actionable.
What problems is the product solving and how is that benefiting you?
I use the tool mainly to connect with photographers and designers and in general to grow my business. Upfluence helps me to focus on the people who matter to us!
Good influencer marketing campaign manager
What do you like best about the product?
I use the agency version of the tool and the campaign manager is what I like the most. It used to take us hours just for campaign management, and the tool really helps with a step-by-step approach. The interaction with the search engine and the analytics tools are smooth, and the UX is ok.
What do you dislike about the product?
It is the first tool of its kind that I have had the chance to use, so I don’t really have a scale for comparison. So far, there is nothing that I really dislike.
What problems is the product solving and how is that benefiting you?
The tool allows us to develop an influencer marketing dept at the agency. It’s our main operational tool for our IM services.
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