What do you like best about the product?

We like that SOCi appears to be an all in one solution. This is especially true because we use the SOCi Bundle as well as the Genius Search products. Being about to respond to reviews in one platform is great!

What do you dislike about the product?

SOCi offers SO many capabilities that it can be a bit complex, mostly for our less tech savy team members. We would also like to see an expansion of SOCi's AI customization. For example, when we generate a response to a review on ChatGPT, we can tell it to use a specific and consistent voice that matches our brand. SOCi's AI review responses seem to be more generic. If there is a way to customize it, we haven't found it yet.

What problems is the product solving and how is that benefiting you?

Our favorite has been SOCi's Genius Search features. We can now change our store hours across Apple Maps, Google Maps, YELP, Bing, etc. Before we had to do it natively which was not scalable at all.