Introw
IntrowReviews from AWS customer
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A new way of building partner channel.
What do you like best about the product?
They are reinventing how companies can work efficiently with partners. The platform is exactly what the market needs. Their support is amazing, and they really help push channel sales to a new level.
What do you dislike about the product?
It’s a young company, so the platform's UI isn’t flawless, and it’s not always 100% intuitive yet. That being said, you see it improve month after month, so I’m sure they’ll get that right, too.
What problems is the product solving and how is that benefiting you?
Creating a shared platform and pipeline with partners in a scalable but very customisable/personalisable way (usually 2 things you don’t put in 1 sentence). With Introw, you have a digital platform for partners within days. Saves a lot of in-house development and configuration.
A game-changer for managing partner relationships
What do you like best about the product?
Introw has made it significantly easier to keep track of all our partner interactions, onboarding status, and performance. The interface is clean and intuitive, and the ability to segment partners by type and status level helps us stay organized and prioritize effectively. I also appreciate the automation features with Hubspot, saving our team a lot of manual effort. It’s been especially useful for maintaining consistency in partner communication and ensuring no one falls through the cracks.
What do you dislike about the product?
There are a few areas where the reporting functionality could be more flexible. While the standard dashboards are helpful, more customization options for metrics and filtering would give deeper insights into partner performance.
What problems is the product solving and how is that benefiting you?
Before using Introw, managing partner sourced leads was a fragmented process. We were juggling spreadsheets, emails, and manual HubSpot updates. Introw centralizes lead submissions from partners and seamlessly integrates with HubSpot, which means we no longer have to duplicate work or risk losing track of valuable opportunities.
Now, leads flow directly into our CRM with the right context and attribution, allowing our sales team to follow up quickly and efficiently. The clear visibility into who submitted which lead and when also strengthens our partner accountability and helps us reward high-performing partners more accurately. It’s taken a huge load off our team and made the whole lead management process faster, more transparent, and easier to scale.
Now, leads flow directly into our CRM with the right context and attribution, allowing our sales team to follow up quickly and efficiently. The clear visibility into who submitted which lead and when also strengthens our partner accountability and helps us reward high-performing partners more accurately. It’s taken a huge load off our team and made the whole lead management process faster, more transparent, and easier to scale.
The fastest, cleanest PRM we’ve seen — built perfectly for HubSpot
What do you like best about the product?
Speed and simplicity. Most PRMs we looked at were clunky, outdated, or needed months of setup. Introw was live for us within hours. The native HubSpot integration is exceptional — true 2-way sync with any HubSpot data and an embedded partner portal experience right inside HubSpot. Our team never has to leave HubSpot, which is a massive plus.
Also love their AI-powered partner support — it’s like having a 24/7 concierge for partners. It handles FAQs, helps partners navigate the portal, and reduces the support load for our team.
We’re using Introw for deal registration, deal collaboration, content sharing, and commission tracking — all in one smooth interface.
Also love their AI-powered partner support — it’s like having a 24/7 concierge for partners. It handles FAQs, helps partners navigate the portal, and reduces the support load for our team.
We’re using Introw for deal registration, deal collaboration, content sharing, and commission tracking — all in one smooth interface.
What do you dislike about the product?
Honestly not much. The product moves fast, so sometimes new features drop quicker than the documentation catches up — but their team is super responsive and always happy to jump in when we have questions.
What problems is the product solving and how is that benefiting you?
Before Introw, managing partners felt messy and manual. Deal registration happened over email, collaboration was scattered across tools, and tracking commissions was a nightmare.
Introw solved all of that in one go:
- Partners now have a super smooth portal experience without needing extra logins — everything lives inside HubSpot.
- Deal registration & collaboration happens in real-time, fully synced with our CRM.
- Commission tracking is automated and transparent, which has built a lot more trust with our partners.
- And their AI support helps partners self-serve 24/7, saving our team tons of back-and-forth.
... all resulting in happier partners, less admin for our team, and way more visibility on partner-sourced revenue.
Introw solved all of that in one go:
- Partners now have a super smooth portal experience without needing extra logins — everything lives inside HubSpot.
- Deal registration & collaboration happens in real-time, fully synced with our CRM.
- Commission tracking is automated and transparent, which has built a lot more trust with our partners.
- And their AI support helps partners self-serve 24/7, saving our team tons of back-and-forth.
... all resulting in happier partners, less admin for our team, and way more visibility on partner-sourced revenue.
Great partner relationship management tool
What do you like best about the product?
Introw fits perfectly to our needs. We get leads from our partners directly in HubSpot and we can also track partner performance in HubSpot.
What do you dislike about the product?
Really nothing in particular we dislike.
What problems is the product solving and how is that benefiting you?
Keep track of all incoming leads from our parter ecosystem. Also this way we can keep our partners up to to date on the status of the deals.
Revving Global Expansion: Introw lets partners drive success & turbocharge our channel.
What do you like best about the product?
After kicking the tires on a bunch of PRM tools, we landed on Introw because it hooks up flawlessly with our CRM right out of the gate. This means our CRM stays the king of the castle, keeping our ops streamlined and slick. We got this bad boy rolling in record time, too—setup was a breeze!
What do you dislike about the product?
So far, it's all thumbs up—smooth sailing and no gripes.
What’s the big win with Introw PRM? It’s all about making teamwork with our partners feel like a walk in the park, even while keeping our CRM under wraps. Our partners are all about the vibe we set in Introw —easy to get into and gets the job done without a hitch. They're digging it, and so are we.
What’s the big win with Introw PRM? It’s all about making teamwork with our partners feel like a walk in the park, even while keeping our CRM under wraps. Our partners are all about the vibe we set in Introw —easy to get into and gets the job done without a hitch. They're digging it, and so are we.
What problems is the product solving and how is that benefiting you?
With Introw PRM we're boosting both efficiency and partner engagement. Its outside-the-portal collaboration and automated nudging keep partners active with minimal fuss, directly enhancing lead handling in our CRM. Shared Slack integration has transformed our communication, streamlining workflows and solidifying partnerships.
Introw's partner tiering sharpens focus on performance, driving tailored support and growth. Visualising artner commissions keeps engagement high and efforts aligned with our strategic goals.
As a major customer, Aikido influences Introw's development, with advanced features like Crossbeam's integration, crucial for modernizing partnership ecosystem collaboration. The result of our partnership with Introw is we're not just keeping pace but leading together the charge in how we want to run partnerships.
Introw's partner tiering sharpens focus on performance, driving tailored support and growth. Visualising artner commissions keeps engagement high and efforts aligned with our strategic goals.
As a major customer, Aikido influences Introw's development, with advanced features like Crossbeam's integration, crucial for modernizing partnership ecosystem collaboration. The result of our partnership with Introw is we're not just keeping pace but leading together the charge in how we want to run partnerships.
Great PRM Platform
What do you like best about the product?
The platform offers all the features you need to get started with your partners. It is continually being developed and the product manager is very active and forthcoming.
What do you dislike about the product?
Might not offer all the features and kitchen sink, yet I'm sure that's coming.
What problems is the product solving and how is that benefiting you?
Streamlinging communication and sales management with my partners
Introw: A True Innovator with Exceptional Support
What do you like best about the product?
Introw is really a big innovator. Having one platform that can push everything into hubspot and mirror hubspot in real time is something I didn’t even know existed before I started using it. The personal contact with Andreas and Simon is great, and the product’s technical support is just as strong. Of course, things can go wrong sometimes, but their response time is below 5 minutes, which is amazing.
What do you dislike about the product?
The only downside I can think of is that we’re not using Introw 2027 yet. I think they’ll add so many useful and cool features in that version, and I’d love to have access to them now.
Overall, Introw has been a game-changer, and I’m looking forward to seeing what they come up with next.
Overall, Introw has been a game-changer, and I’m looking forward to seeing what they come up with next.
What problems is the product solving and how is that benefiting you?
Introw PRM solves the problem of managing multiple partner relationships and deals efficiently. Previously, we had to update spreadsheets manually with deal information to inform partners about the status of deals, or we were creating costly APIs to handle this process. Introw makes all of that obsolete by providing one central platform where everything is automatically updated and mirrored in real-time.
Excellent, light weight PRM that gets better every day
What do you like best about the product?
Introw won me over with its clean, approachable interface and rapid innovation. I made a suggestion during our evaluation, and within a few weeks it was live in the product. Customer support is direct and very responsive.
Introw won over my sales ops team by a) using Salesforce as master for all partner data and b) getting set up in a day with no other overhead needed.
Introw won over my sales ops team by a) using Salesforce as master for all partner data and b) getting set up in a day with no other overhead needed.
What do you dislike about the product?
It's still a young company, and there are kinks to work out. That said, it is more than sufficient for anyone launching a partner portal for the first time.
What problems is the product solving and how is that benefiting you?
Partner communication and engagement
Lean and easy to use PRM built on top of HubSpot
What do you like best about the product?
The integration to HubSpot is straightforward and just works. Channel Sales don't have to adapt their working process, they just go ahead and use HubSpot as before.
What do you dislike about the product?
Nothing at this point in time. For us it suits perfectly.
What problems is the product solving and how is that benefiting you?
Mainly the collaboration with channel partners (digital agencies or system integrators). In the near future we will also use it to collaborate more with tech partners as there is a brand new integration to Crossbeam.
Easy to use, flexible, and efficient way to enable and track partnerships!
What do you like best about the product?
Setting up Introw was incredibly easy, I was able to complete the implementation without any help in about an hour. From there, adding my partners was streamlined -- and I was pleasantly surprised to see it pulled in my partner data (including referrals, amounts, etc.) from the CRM without having to train it how to do so.
What do you dislike about the product?
There are a few times where I ran into snags and needed to take some time to figure out how to do something (eg. setting up a form), but as they continue to refine the product these will become fewer and further between. And if I wasn't able to figure it out myself, Intercom live support is a huge plus.
What problems is the product solving and how is that benefiting you?
I needed a way to accomplish 2 tasks: 1) track performance of my partners 2) enable my partners with similar information. I had tried using our CRM, which wasn't really cutting it. I also was using google drive folders to share case studies, etc. but found I was doing a bad job keeping them updated. With Introw, I'm able to streamline both of these functions within a single tool.
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