Omni Analytics
Omni AnalyticsReviews from AWS customer
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Very good BI tool with strong snowflake/dbt integrations
What do you like best about the product?
The integrations with the modern data stack are seamless, making it easy to connect everything I need. The support team at Omni is consistently helpful whenever I reach out. Additionally, I have found Omni SQL to be extremely powerful in handling my data tasks.
What do you dislike about the product?
Occasionally, more complex dashboards would crash. However, I don't think the issue lies entirely with omni; it might also be related to the data models.
What problems is the product solving and how is that benefiting you?
We used omni to visualize our social media marketing data like Google , meta ads. As a company that spends more 10,000 usd on ads per day, omni analytics has helped us understand the effectiveness of each ads, ad deterioration and helped us figure out where we should be spending more money on or less money on.
Simply best in class product
What do you like best about the product?
Have used almost every major BI tool in various forms in the last decade, Omni simply gets it right. The product is very user friendly and the time to insight is in minutes, if not seconds. A lot of my team also loves the AI chat which has been fairly accurate across many domain speciic questions.
What do you dislike about the product?
There is a small learning curve to get accustomed to the concept of topics, but IMO, its worth the price.
What problems is the product solving and how is that benefiting you?
Self-serve analytics for business users and letting the central data team do less of ticket taking.
User-Friendly Visualization with Potential for Improvement
What do you like best about the product?
I like Omni Analytics because it provides direct access to data, eliminating the need for Excel sheets and individual solutions. The wide variety of visualizations and the intuitive workbook-to-dashboard relationship make graph and dashboard creation easy. It's beneficial to add new fields seamlessly when you have a strong data team.
What do you dislike about the product?
I think that it's not intuitive how to set up topics. I think topics are the hardest part of topic curation. It is the most challenging thing. I think the other thing I would change is that there could be more attention given to the schedules and deliveries feature, like being able to notify when things change in the dashboard. I think that could use a lot of improvement, as it's just very basic right now. I would love to see more enhancements on that front.
What problems is the product solving and how is that benefiting you?
I use Omni Analytics to provide direct data access, reducing reliance on Excel and ensuring uniform data availability and intuitive visualization tools for easy dashboard creation.
Intuitive AI Dashboards with Customizability, Needs Pricing per seat adjustments to B2B2C model
What do you like best about the product?
I love the AI building features of Omni Analytics and the simplicity of the drag-and-drop interface, which enhances responsiveness. The dashboards are equipped with more tools than just querying data, allowing text or markdown format integration and AI queries. I appreciate the customizability and advanced functionality that makes the product feel polished and professional. The Slack support has been beneficial, and the collaboration with a third-party training team was very helpful. The ability to white-label the dashboard aids in branding. The smooth setup process and the innovative AI dashboard creation greatly contribute to efficiency.
What do you dislike about the product?
The pricing structure is a significant concern for me. The current model, which charges $15 per user per month, is quite expensive given I have thousands of users. Many of these users are end users who simply need access to the application occasionally, and the cost per user does not align with the revenue generated per user. I would also prefer having an in-house customer success team to support us with setup and onboarding processes. Currently, this service is contracted out, which might not provide the same level of personalized and consistent service that an internal team could offer.
What problems is the product solving and how is that benefiting you?
I use Omni Analytics to visualize data in a customizable way, saving engineers' time on dashboard setup, enhancing our professional look, and offering responsive, AI-powered features loved by users. We simply couldn't maintain this ourselves.
DFL Omni Review
What do you like best about the product?
Omni has greatly enhanced Dayton Freight Lines self-serve analytics and reporting for internal users. Training time has decreased, and adoption of the tool into daily workflows has increased noticeably. Whenever support is needed, the Omni team responds quickly with helpful guidance and best practice recommendations. From a development standpoint, the modeling layer has helped our BI team improve data governance, standardizing a single source of truth across all reporting metrics.
What do you dislike about the product?
There aren’t many drawbacks to working in Omni, but a few areas could be improved from a development standpoint. The modeling layer within the IDE would benefit from more robust IntelliSense suggestions—though this has improved compared to earlier versions. Additionally, stronger organizational and hierarchical features within workbooks would make a meaningful difference. For example, allowing fields to be nested beyond a single level in the field picker would enable structuring by business process objects, making it much easier for users to locate the fields they need.
What problems is the product solving and how is that benefiting you?
Omni has greatly enhanced Dayton Freight Lines self-serve analytics and reporting for internal users. Training time has decreased, and adoption of the tool into daily workflows has increased noticeably. Omni's modeling layer has allowed our development team to create a standardized source of truth for all reporting metrics across our entire userbase. The point-and-click nature of the field picker in workbooks is simple and straightforward for users to grasp, however also offers plenty of enhance capability for more advanced users with complex use-cases.
A compelling new entrant for technical and non-technical users
What do you like best about the product?
For non-technical users, soft landing after using Looker for many years; for technical users, the deep integration with Snowflake and dbt. Support has been A+ with quick responses from knowledgeable individuals.
What do you dislike about the product?
Bit of a lag in documentation; new features are released often and there's a delay in explicit instruction on how to customize. Can be confusing because the demo and changelog provide some help so we spin our wheels fact finding.
What problems is the product solving and how is that benefiting you?
We have three main reporting problems: implementing AI that works directly with our semantic layer, an improved visualization experience for end users and support to reduce resolution times for our small team of BI Engineers.
Omni has been enormously helpful in delivering AI that leverages the documentation we are already consolidating within dbt; the baseline experience is much improved by our normal operations. On visualization, end users enjoy the breadth of options, the ease of customization through drag and drop and particularly the chart types (KPI, Trellis) that generate multiple graphics to tell a compelling story. Support, currently provided to us via a Slack channel, has been a game changer: all conversation on Omni is directed to the channel and requests external to that have been limited to administrative asks (access requests, groups, etc).
Omni has been enormously helpful in delivering AI that leverages the documentation we are already consolidating within dbt; the baseline experience is much improved by our normal operations. On visualization, end users enjoy the breadth of options, the ease of customization through drag and drop and particularly the chart types (KPI, Trellis) that generate multiple graphics to tell a compelling story. Support, currently provided to us via a Slack channel, has been a game changer: all conversation on Omni is directed to the channel and requests external to that have been limited to administrative asks (access requests, groups, etc).
An excellent, ever-evolving BI tool
What do you like best about the product?
The best thing about Omni is how flexible and versatile it is, both in terms of visualizations/ways of interacting with the data, as well as how it allows you to manage things in the backend to make the end-user experience as smooth as possible. I think they've nailed the approach of different logical layers and found the right balance between needing to declare everything explicitly vs. sensible defaults to get you up and running ASAP. The cherry on top is the excellent team behind the product, and the speed at which they ship new features and updates.
What do you dislike about the product?
Honestly there isn't much to dislike. I occasionally wish their documentation was a bit more thorough/up-to-date, although given the pace at which they release new features this is somewhat inevitable.
What problems is the product solving and how is that benefiting you?
We use Omni for all internal analytics, supporting the entire organisation (both Product and Go-To-Market) with their reporting needs. It's also been very successful in enabling non-technical stakeholders to self-serve data to a good extent.
Omni: Easy to use, powerful analytics, an upgrade from Looker in every way
What do you like best about the product?
For users of Looker, picking up Omni is an easy process, and our business users have also found Omni to be intuitive and powerful. Omni's visualization options are powerful, and they are constantly adding new features. It's a 100% upgrade from Looker. The Omni team is also easy to work with, easy to reach, and extremely helpful.
What do you dislike about the product?
As with any great BI tool, there is a learning curve to using Omni, but Omni's is the shortest I've experienced among modern BI tools.
What problems is the product solving and how is that benefiting you?
Omni is our single source of truth for business KPIs, descriptive dashboards, and insights about the operation and success of our business. Omni makes data easy to access and easy to interpret for our business stakeholders.
Amazing experience both with product and support
What do you like best about the product?
Omni gives us the very sweet spot between providing good Governance for the data team to maintain some order within metrics, but also enough flexibility to allow ad hoc versions for users. Their team is also always working very hard to provide us with new features and great support. We had a very smooth implementation, we used to work with Looker and we were able to full transition within 2 months.
What do you dislike about the product?
While they have lots of very cool features, some minor details are a bit "annoying" (but not deal breakers), like not providing contrast colors for graph labels, some important features being a bit "hidden", like filtered measures, etc.These are all small details, nothing major.
What problems is the product solving and how is that benefiting you?
Provide our users with high quality data so they can independently build their own reports and take good decisions based on data. Implement governance of metrics and adata across the company, making data in Omni the source of truth.
The best BI tool I've used in ~10 years in data
What do you like best about the product?
Design philosophy: Omni pitch themselves as the balance between flexible BI (think notebook-style BI tools like Power BI, Metabase, Tableau) and governance (think semantic layer based BI tools like Looker), and they've absolutely nailed it. Tables in BigQuery are automatically reflected in Omni's "schema" layer, governance is then through a "shared" layer (yml defined joins, measures, custom columns), but the real differentiator is their "workbook" model - each dashboard in Omni acts as a git branch based off the "shared" model. This allows you to have reusable measures / joins / custom columns etc. defined just inside a dashboard, without editing the company-wide "shared" model (but it's easy to promote changes if you want). It's a really nice balance of shared definitions across the company, but with necessary flexibility on top.
Features: To call out a few - Excel-style calculations on table results, filtered measures (a UI based approach to doing things like "SUM(IF(column="x", y, NULL))" without having to write SQL - much faster and far safer), and generally the overall speed due to their caching / using duckDB. They've also launched spreadsheets that can be powered by multiple workbook queries - which cuts out a lot of copy/pasting into Google Sheets.
Team: Tons of experience in the BI space which shows in the product - and frequent product updates with quality of life improvements, plus they've been excellent to work with over the past ~1.5 years with any questions or requests that we've had.
Features: To call out a few - Excel-style calculations on table results, filtered measures (a UI based approach to doing things like "SUM(IF(column="x", y, NULL))" without having to write SQL - much faster and far safer), and generally the overall speed due to their caching / using duckDB. They've also launched spreadsheets that can be powered by multiple workbook queries - which cuts out a lot of copy/pasting into Google Sheets.
Team: Tons of experience in the BI space which shows in the product - and frequent product updates with quality of life improvements, plus they've been excellent to work with over the past ~1.5 years with any questions or requests that we've had.
What do you dislike about the product?
Some initial rough edges: We were a fairly early customer of theirs so there were naturally going to be features not yet in the product, and UI nits / occasional bugs we came across - but they've been very consistent in shipping updates.
Charting: Most of their charts use Vega-lite, so if you want to customise them further than you can in the UI it involves digging through JSON with some trial & error to get it right. You can also build an incredibly broad range of visualisations using their markdown visualisations (e.g. a table of embedded Gong calls, or a kanban board for Sales opportunities) - but this is quite fiddly to set up. Their native visualisations like their KPI tiles feel really polished, so I'd love at some point for all of their chart types to be similar. This isn't a frequent blocker for us - more a quality of life improvement.
Charting: Most of their charts use Vega-lite, so if you want to customise them further than you can in the UI it involves digging through JSON with some trial & error to get it right. You can also build an incredibly broad range of visualisations using their markdown visualisations (e.g. a table of embedded Gong calls, or a kanban board for Sales opportunities) - but this is quite fiddly to set up. Their native visualisations like their KPI tiles feel really polished, so I'd love at some point for all of their chart types to be similar. This isn't a frequent blocker for us - more a quality of life improvement.
What problems is the product solving and how is that benefiting you?
We use Omni for all of our internal BI & reporting across everything from monitoring product launches through to tracking customer health and giving Sales leadership visibility into pipeline.
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