Canto Digital Asset Management (DAM)
Canto, Inc.Reviews from AWS customer
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My Experience with Canto
What do you like best about the product?
The ease with which metadata tagging can be accomplished is likely the greatest strength for our use of this product. We've managed to create a keyword/tag database that now allows us to navigate our full media catalog with ease, and has made our workflow infinitely more streamlined. The branding guideline and adobe integration is definitely an additional benefit we're looking to utilize to its fullest shortly.
What do you dislike about the product?
We operate in a segment with non-standard products so, unfortunately, we can't use the "smart tagging" system to its full potential.However, for tagging the "minutia" (As we call it) within the photo, but not necessarily the focus, the smart tagging system is great.
What problems is the product solving and how is that benefiting you?
We've had a very positive experience with the platform overall. We're nearly 4 months into our subscription and still feel like we're at the tip of the iceberg. The ease with which we can now access media that contain specific iterations and instances of our products is fantastic. This has saved us a tonne of time.
Recommendations to others considering the product:
Do your research and figure out which DAM platform is best for you. Once you've done that, do your due-diligence and schedule sales calls with all your options, let them know what you're using the platform to accomplish and see what they're willing to do for you.
Low barrier to entry
What do you like best about the product?
Coming from having a ton of digital media but NO digital asset management system beyond disorganized hard drives, Canto provided most of the functions our team needed with low barrier to entry. The highly visual interface helps all of our staff members easily find what they are looking for, and the search functionality as proven pretty accurate and helpful. As we approached our storage limit, we were happy to learn of the cold storage option which let us archive some of our less-used material at a low cost.
What do you dislike about the product?
My only complaint is that as we've used up more storage, it seems like Canto is running slower and slower. Not sure what the cause for that is, but I do have to be patient with it these days.
What problems is the product solving and how is that benefiting you?
We are able for the first time to have give all of our staff members access to the institutional memory of our organization through its media. This has greatly simplified communications and marketing workflows, and has democratized access to our media, which before was in the hands of just a few staff members who had access to certain hard drives.
Canto helping sales actually use marketing content
What do you like best about the product?
Easy search with customizable fields.
We take on a lot of custom projects and before implementing Canto it was difficult for sales reps to find relevant project picture and marketing content to send customers. With Canto reps can now easily sort through our huge library of pictures and marketing collateral and search by things like the internal job number for a project or keywords that represent key features.
We take on a lot of custom projects and before implementing Canto it was difficult for sales reps to find relevant project picture and marketing content to send customers. With Canto reps can now easily sort through our huge library of pictures and marketing collateral and search by things like the internal job number for a project or keywords that represent key features.
What do you dislike about the product?
Google chrome made some changes that removed some functionality from the Canto chrome plugin. The change removed the ability to drag and drop files directly from the plugin. It still works but the process now has some additional mouse clicks.
What problems is the product solving and how is that benefiting you?
Documents, images, and marketing collateral were all organized in a shared google drive. Sales reps weren't using the content because it was too hard to sift though everything to find what they were looking for. New sales reps had a really hard time searching for anything because they had to know the exact file title or the month and date that a picture was taken in order to run a search. They ended up spending half an hour clicking around or just not using the content at all.
The biggest benefit that I've realized is that my sales team is now using relevant product images and marketing content much more often. When a customer has a question about a specific product feature the sales rep can hop onto canto and find some relevant images from past projects to send in just a few minutes.
The biggest benefit that I've realized is that my sales team is now using relevant product images and marketing content much more often. When a customer has a question about a specific product feature the sales rep can hop onto canto and find some relevant images from past projects to send in just a few minutes.
Recommendations to others considering the product:
If you commit to putting in the work upfront to properly tag your photos and documents then Canto can be a really powerful tool for your organization. My sales team uses it constantly and we're saving a ton of time using canto versus sifting through files on a shared drive to find content.
A True Game Changer for Image Sharing and Distribution
What do you like best about the product?
Canto provides a balance of affordability and key features needed from a digital asset management platform. Our team is able to search and share images at a break-neck pace compared to our former system. We can't imagine going back to a day without Canto.
What do you dislike about the product?
Some of the features are not intuitive for new users. Deleting files is a two step process which goes slowly. Portals are not useful for our office because it greatly depletes available storage. And lastly, the facial recognition software has a long way to go before being truly dependable.
What problems is the product solving and how is that benefiting you?
Our team's time spent organizing, sharing, and distributing images was drastically reduced after implementing Canto's platform. No longer is time wasted finding, sorting, emailing, and creating contact sheets for clients. We wish we had implemented Canto years earlier. Finding and distributing images that pre-date our implementation of Canto are a real headache.
Recommendations to others considering the product:
Compare Canto's features and price point to their competitors and you will be pleasantly surprised.
Canto review
What do you like best about the product?
It is user-friendly. All of the organization has access to it but only with limited editing access. It has been helpful with marketing and keeping in everything in unison.
What do you dislike about the product?
For the most part Canto has been great, there isn't one thing I would say stands out
What problems is the product solving and how is that benefiting you?
having a central place for all our media to be used by the staff
Recommendations to others considering the product:
This is a great software for businesses to use. It is user-friendly, allows the admin to control but still gives users a majority of options
Well Worth It
What do you like best about the product?
How easy it is to search and share files! We are constantly sharing files with vendors, and this gives us an easy way to get those larger files over to them.
What do you dislike about the product?
The need to understand so many settings in order to customize users and files and whatnot. It was quite time-consuming to get in there and fully understand the abilities of Canto.
What problems is the product solving and how is that benefiting you?
It is SO much easier for us to archive and work through sharing files across our statewide team. It allows us more organization and smart-tagging than our previous system, so searching for things will NEVER be easier. The support behind Canto is updating the system frequently so it's always top-notch.
Recommendations to others considering the product:
Make time for the process of getting everything situated in the system.
Terrible software
What do you like best about the product?
Sadly not much, front end user interface is ok
What do you dislike about the product?
The complete functionality of this product is terrible and labour intensive, It can not be used easily as a DAM or image library
What problems is the product solving and how is that benefiting you?
Storage of lots of images but with the search function so poor its a bad process for finding them
Recommendations to others considering the product:
depends on your needs as although it does not work for us it probably has its uses that are suitable for other needs
Photographer Loving Canto
What do you like best about the product?
I think it is a great way to share the images for the company. Anyone with access can easily search, filter and find the images they are looking for.
What do you dislike about the product?
I have not found anything that I am unhappy with.
What problems is the product solving and how is that benefiting you?
It is the easiest way for me to share with my team. I am not wasting time trying to help team members find specific images. They can search by keywords etc.
Great Digital Asset Management tool
What do you like best about the product?
After years of getting by with a server-based media drive, switching to a cloud-based digital media storage solution has been a huge boost to our efficiency. Even the search feature on its own has saved us days’ worth of productivity, making it much easier to find what we need without wasting time digging through folders.
What do you dislike about the product?
Canto can occasionally be slow to load, but this is a minimal concern. It is hard to find anything that is not to like about this tool.
What problems is the product solving and how is that benefiting you?
We have a media archive—mostly photos, with some video—that stretches back a decade, spans multiple geographies, and is of very mixed quality: some professional-grade images, others crude point-and-shoot shots. Finding high-quality images was always a hassle. Canto’s searchable database, thumbnail interface, album features, and ability to share content externally have all been a boon to our communications and marketing efforts.
Recommendations to others considering the product:
Consider your storage needs and how often you share digital assets externally (with partners, consultants, etc). That latter feature has been a surprise benefit to us.
Loved Canto so much at our previous company, we brought it with us to our new company!
What do you like best about the product?
The ability to tag content helps enable our sales team to find exactly what they need to engage the client.
What do you dislike about the product?
Cost per seat starts to get expensive as we grow
What problems is the product solving and how is that benefiting you?
We're organizing marketing content and better enabling our sales teams.
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