Canto Digital Asset Management (DAM)
Canto, Inc.Reviews from AWS customer
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Effortless Media Management, Stellar User Experience
What do you like best about the product?
I like that Canto allows us to share assets with our network of distributors and sales team. I appreciate the ease of search in Canto, which makes finding what we need quick and simple. The portals are a strong feature, as they let us easily control our media all from one central hub, instead of having to house things in multiple folders. Also, the initial setup of Canto was very easy.
What do you dislike about the product?
I would love if the backend looked different than the customer facing portal. The PDF and file viewers could use some work, they're a little clunky and don't always work.
What problems is the product solving and how is that benefiting you?
Canto allows us to share assets with our network, and its portals make it easy to control media from one hub, simplifying organization.
Good Asset Management with Room for AI Improvement
What do you like best about the product?
I use Canto for managing our company's product images and marketing materials. It provides one place for all of our assets, which is really convenient. For the most part, I think it's pretty easy to use. The initial setup was fairly easy because my boss and I had used it at a previous company.
What do you dislike about the product?
A lot actually. The AI does not work at all for us. Are images are mainly stuffed animals, and AI does not recognize them at all. It created problems for us and we actually turned the AI assistant off. It also lags. When we upload images, they don't often show up in the album we put them in. That can be frustrating.
What problems is the product solving and how is that benefiting you?
I use Canto to manage our company's product images and marketing materials, giving us one place for all our assets.
Concise Organization and Robust Permission Controls
What do you like best about the product?
I like the ability to organize everything concisely, and to be able to seamlessly toggle permissions
What do you dislike about the product?
There is definitely a learning curve and can be hard to explain to others -- easier to do it myself at the end of the day
What problems is the product solving and how is that benefiting you?
Canto helps us immensely provide portals and items for our varying partners
Powerful, Easy-to-Use DAM with Fast AI Search
What do you like best about the product?
Overall, I love Canto and its functionality. The design, capabilities, and features are a great fit for our needs, as well as for our team members and clients. I especially love the AI capability that lets me search for a photo based on characteristics and descriptions, and I really appreciate the quick turnaround time on searches. As part of the admin team, I also get a back-end view of the interface, and I value how simple it is to use and how easy it is to teach others to self-serve what they need.
What do you dislike about the product?
So far I haven't experienced any downsides; however, we are new to Canto. I think the one component I'd love to see is better integration to Canva.
What problems is the product solving and how is that benefiting you?
We have multiple contract agencies who do work for us from a production perspective - both asset creation, brand development, and photography/videography. We also have an internal team who does some of this work. It was a challenge to know where assets were, who owned them, how to transfer them, use them, what the copyrights were, and more...so Canto has really come in and helped us streamline this which has been amazing.
Empowers Digital Asset Management, Needs Better Search Functionality
What do you like best about the product?
I like that I can use the AI search functionality to sort through a large archive of images. I like that I can easily create albums and share them. Canto allows us a safe outlet to share our assets, knowing we can add expiration dates and limitations to protect ourselves and our assets. Canto has made it incredibly easy for us to share files comfortably.
What do you dislike about the product?
I get really frustrated when looking for something very specific within a folder. For example, if I'm looking for visuals of sheep, I'll search 'sheep', our library comes up - but then when I want to sort my files by video - it defaults me back to a large archive of files. It doesn't stay within the current search criteria. So, I find that difficult. Especially when I know we have videography of sheep in our archive.
What problems is the product solving and how is that benefiting you?
I use Canto to save and share our digital assets, making it our go-to archive for images, videos, and more. It provides a safe way to share assets with expiration dates and limitations, which protects us and simplifies sharing tasks.
A solid hub for shared company assets
What do you like best about the product?
Makes digital asset management easy across departments and improves collaboration.
What do you dislike about the product?
The biggest downside is adoption. Canto works best only when everyone consistently uploads and uses it (not desktops/shared drives).
What problems is the product solving and how is that benefiting you?
Canto gives us one centralized place for portal access to news media, internal digital asset management, and shared assets across departments, so teams can quickly find, download, and use the correct, approved files without chasing links or digging through folders.
User-Friendly DAM Backed by Excellent Support
What do you like best about the product?
How intuitive the platform is once it’s set up. While implementation does take some time, the interface itself is easy to navigate and makes managing and finding assets straightforward. What really stands out is the customer service—they’re responsive, knowledgeable, and very helpful throughout the setup process and beyond. Having a supportive team makes a big difference, especially during onboarding.
What do you dislike about the product?
It relies heavily on having strong metadata set up. If metadata isn’t planned and maintained well, it can impact how easy assets are to find and manage. This means extra upfront effort and ongoing discipline to get the most value out of the platform.
What problems is the product solving and how is that benefiting you?
Canto centralizes all our digital assets in one searchable place, which makes it much easier to find, share, and organize content. It improves team collaboration and ensures everyone is using the correct, up-to-date files—reducing duplicate work and confusion.
Highly Customizable with Great Workspaces, Portals, Style Guides, and of course Metadata
What do you like best about the product?
I use Canto everyday all day - I am a Digital Asset Manager - and love the separate Workspaces, Portals, Style guides and of course all the Metadata and how customizable it is.
It's very easy to use and while I do train new folks on how to navigate the DAM, it's really intuitive and doesn't take too much hand-holding.
The Customer Support is also exceptional.
It's very easy to use and while I do train new folks on how to navigate the DAM, it's really intuitive and doesn't take too much hand-holding.
The Customer Support is also exceptional.
What do you dislike about the product?
We have been having some glitches where updated versions are not pulling through to our site, and we still see the old imagery.
There is also some degradation on the Video preview. But the downloaded video is still fine.
There is also some degradation on the Video preview. But the downloaded video is still fine.
What problems is the product solving and how is that benefiting you?
Enabling the whole company to access high res imagery and video for every product that we have ever created.
Robust Version Control and Easy Large-File Sharing for Global Teams
What do you like best about the product?
The most helpful aspect of Canto is the robust version control, which ensures our global teams are always working with the most current assets. As a global company with a high volume of files, Canto provides a centralized 'source of truth' that is easily accessible regardless of location. Additionally, the ability to share large files with external customers via shared links has been a game-changer; it streamlines our workflow and eliminates the technical frustrations typically associated with transferring large data sets.
What do you dislike about the product?
The primary downside is the tedium of manual categorization, which consumes time that could be spent on higher-value tasks. The interface also presents a barrier to entry; without better navigation and more intuitive 'smart' features, onboarding new global users is more difficult than it should be. We also feel limited by the lack of deep customization in reporting and metadata fields, as well as the basic design constraints of the Portals.
What problems is the product solving and how is that benefiting you?
The primary problem Canto solves for us is accessibility at scale. It has streamlined our file transfers and document organization through a robust tagging system that makes everything instantly searchable. The ability to build custom Portals has also solved a major communication gap, allowing our distributors and global employees to access the specific sales and internal documents they need without manual intervention. This has significantly improved our workflow efficiency and document accuracy.
Media company with multiple client libraries
What do you like best about the product?
As an admin, it is really helpful having the ability to divide my users into groups. This allows me to restrict the content that my clients see to only their assets and keep each of our client's libraries separated.
I also like the control over the thumbnail view which makes for easy exploration of assets. The new library view is promising as a cleaner interface.
I also like the control over the thumbnail view which makes for easy exploration of assets. The new library view is promising as a cleaner interface.
What do you dislike about the product?
Certain features are occasionally slow or clunky and buggy. For example, there is a delay in the time between when you click "share link" until it actually generates the link and allows you to copy it to the clipboard. This causes concern that users are losing their links or doing something wrong.
The delete and trash can functions feel treacherous and destructive sometimes. If a user doesn't know how to highlight and select the assets or albums they want to delete, they sometimes inadvertently delete things they didn't mean to. This makes users wary of making any changes to their library.
I attempted several times to link my google drive account to Canto, and syncing files failed several times so I gave up on linking to google drive.
The delete and trash can functions feel treacherous and destructive sometimes. If a user doesn't know how to highlight and select the assets or albums they want to delete, they sometimes inadvertently delete things they didn't mean to. This makes users wary of making any changes to their library.
I attempted several times to link my google drive account to Canto, and syncing files failed several times so I gave up on linking to google drive.
What problems is the product solving and how is that benefiting you?
The share link lag time seems to have improved recently. The customer service representatives are fairly responsive in a timely manner.
I have submitted feature requests several times such as my desire to be able to jump to a point in the transcript, and hopefully these will be addressed.
I have submitted feature requests several times such as my desire to be able to jump to a point in the transcript, and hopefully these will be addressed.
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