Adobe Experience Manager is used for developing components, content management, and developing experience fragments and content fragments. Assets are used for the DAM for storing files and documents. All of this is used in day-to-day development.

When there is a similar requirement while changing the content of any component, a single component can be developed and reused, achieving the same requirement in a few minutes. With plain development, the whole page would need to be authored twice a day or have the whole content repeatedly. Adobe Experience Manager allows for developing a component, having reusability, and achieving this in a shorter time.

The main use of Adobe Experience Manager is for reusability and content management. This is the main theme of Adobe Experience Manager.

For targeting within Adobe Experience Manager, if particular users specific to the product base or any type of targeting is needed, Adobe Target can be integrated. Day-to-day targeting allows for reaching exact unique users, sending those product details, and achieving targeting accordingly.

Adobe Experience Manager has automated many things positively in the organization. Previously, the whole application was developed from scratch with all template creations and rendering script creations. When Adobe Experience Manager was introduced, only one component and one template were developed and reused in many pages and many use cases. Over the past two to three years, the organization has grown rapidly with Adobe Experience Manager as a best and supportive tool.

The drastic changes with Adobe Experience Manager are reflected in the numbers. Previously, the whole project was developed in five to six months. When Adobe Experience Manager was implemented, the whole project was developed in weeks, specifically four working weeks or twenty days. The development time has been reduced from five to six months to twenty days, showing a drastic change.

Adobe offers many tools for marketing and targeting. Commerce and other tools have been explored. As a well-developed tool, Adobe Experience Manager has provided extensive experience.

Moving forward, if Adobe implements AI tools wherein a vendor or a stakeholder comes in and gives instructions, they could develop a page or a whole site accordingly in a few minutes or a few days, which would be more helpful with AI.

Adobe Experience Manager has been used for the past four years.

Adobe Experience Manager is a stable tool. There are no bugs or issues within Adobe Experience Manager. It is very smooth, and upgrading to Adobe 6.5 LTS is also a very good and smooth experience compared to different tools.

Adobe Experience Manager can handle numerous projects because more projects can be developed, enhanced, and numerous components can be reused in many projects and published. It is more durable and scalable with this capability.

The Adobe Experience Manager support team is very friendly and responds very quickly. Previous tickets raised with Adobe customer support received quick responses, with all supported documents and links provided to resolve the issues. The customer service rating is five out of five.

Adobe Experience Manager is an upgrade from CQ5, which was previously used. According to training sessions, CQ5 was the previous solution before it was upgraded to Adobe Experience Manager.

The pricing and setup cost for Adobe Experience Manager is a bit higher compared to different content management tools. When compared to CQ5, Adobe Experience Manager costs a little more. However, it should be considered because there are additional features with more add-ons instead of the basic Adobe Experience Manager.

Moving forward, every organization needs to have Adobe Experience Manager license wherein the work can be done in a shorter period of time and achieve a lot of things with this tool. It is advised to have up-to-date information on Adobe because there are many updates available that can achieve more while developing and enhancing sites. Keeping up-to-date with Adobe's official sites is necessary. This review has a rating of five out of five.

I have been using it for CDP, real-time data, CJA, and CJAO (Customer Journey Optimization). My current organization is a product-based company. We have multiple products with a wide user base, both B2B and B2C.

We have to track their data, including digital and offline data. We have sales and marketing teams who use different sources. We need to club the data through our CDP and give it to the marketing team to utilize for marketing efforts.

We have a separate team that requires cold calling details, small communications, and push notifications. All these things are required for CJA to optimize our campaigns.

Before, we were using Eloqua, Salesforce, Adobe, AWS, and many other data sources. It was difficult for stakeholders to make decisions because they had to consult multiple dashboards (marketing, campaign, etc.). They had to create slides and then make decisions.

Now, with Adobe Experience Manager (AEM), we have all the data sources in one place and can visualize them together. We can make quick decisions, and we started using this in 2024.

I like the CDP capabilities and the real-time data set. You can combine offline and online data and use it as a centralized data set.

Secondly, I like the profiling and segmentation. Profiling gives the uniqueness of the profile and identity, and segmentation allows you to group people for targeted campaigns or performance analysis.

In terms of improvement, it's an industry practice for organizations to move towards Adobe Experience Platform (AEP). One of the major benefits is that all marketing efforts for customer engagement, campaigns, etc., are based on server-side implementations. In AEP, we have a very SDK model through server-side implementations.

That would be the normal benefits where, without third-party cookies, we can use first-party cookies for our marketing efforts. So that would be another benefit of AEP.

There is a little room for improvement in the support.

I have been using it for the last three years.

It's perfectly fine. It is a stable product.

It's scalable.

I have worked very closely with the Adobe customer teams and their account managers. So, their support performance is very good. They have the capabilities to help, and it depends on your account and the contract. They will help you a lot.

The initial setup is easy. A little bit of background knowledge of coding and website structure is required.

It is worth the money. Some products are leaders in the market, and Adobe is one of them. They provide leadership in their analytics.

It's really costly. The pricing is based on the number of users. If your users increase, the prices increase.

It's easy to use, but it requires knowledge of data structure, data modeling, and SQL coding. Familiarity with the relationships of the data set is also helpful.

I would recommend using it. If you have an online, offline, and multi-store business, a multi-city level of business, like a global banking business, Adobe is a good platform. You can utilize it, and once you use AEP, it will be helpful. You can centralize the data from batch data and any digital assets as well.

Overall, I would rate it a ten out of ten.