Good tool for offline attribution using speech-to-text translation
What do you like best about the product?
Veritone provides great customer service and has built custom solutions for our company. We're able to have frequent conversations with their team and resolve issues quickly. Their platform also allows us to easily switch between customers and to export useful reports and data.
What do you dislike about the product?
Veritone, like most other offline attribution tools, relies on data connections to external (3rd party) tools such as Google Analytics and as a result are impacted by changes to those tools (e.g. the release of GA4).
What problems is the product solving and how is that benefiting you?
Veritone Attribute allows us to demonstrate the impact of offline media campaigns that use radio and show how those campaigns drive online activity; we're also able to see performance by creative and location to help optimize those campaigns.
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