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G2 is great for understanding what companies are in market for your solution
What do you like best about the product?
Understanding what companies are in market for your solution, where visitors are located from, what the companies are looking at and ultimately booking meetings based off of the intent in the tool.
What do you dislike about the product?
For my industry, the intent data is heavily weighted towards the US market
What problems is the product solving and how is that benefiting you?
Helping us understand what companies are in market for our solution which helps focus demand generation efforts
Exceptional reputation solution
What do you like best about the product?
A great team that lends the perfect guidance that matches our reputation management efforts well. Also, the fact that we have G2 as an active part of our flagship events ensures that our customers know the direct effect their reviews have.
What do you dislike about the product?
Nothing too blaring, but G2 should have quarterly sessions to go over the dashboard and also have a session for EBR with the admins so that we as a team gain access to what's being calculated and what are the effects of the reports and numbers.
What problems is the product solving and how is that benefiting you?
Overall review management and keep track of customer sentiment and extending the feedback/reveiws to the right channels
Gathers the best reviews in the B2B SaaS space
What do you like best about the product?
G2 is a must-have to build credibility and trust. What I love the most is the badges and reports, that help you show your success, and compare your product positioning to others.
What do you dislike about the product?
The categories aren't that specific, which consequently puts us in front of tools that aren't competitive solutions
What problems is the product solving and how is that benefiting you?
The intent signals help us catch leads exploring competitive solutions at the right moment, while the rest helps us build stronger brand trust and presence.
Best alternative at the moment
What do you like best about the product?
I like it as a source of information for competitor intelligence
What do you dislike about the product?
I don't use G2 a lot, mostly because the price we were quoted for a higher tier, where the interesting features are, was way higher than anything we'd be able to defend as an investment.
What problems is the product solving and how is that benefiting you?
It helps be understand what certain users like and dislike about our product and competitors.
A newer way for Demand gen
What do you like best about the product?
G2 solutions helped achieving multiple touch points and definitely better touchpoints during the product purchase consideration.
The segmentation and ability to link to multiple platform is superhelpful.
The segmentation and ability to link to multiple platform is superhelpful.
What do you dislike about the product?
The enrichment can be more user level, currently it's just account heavy. It would be great if we can get job designation/persona , will be more useful in segmentation.
What problems is the product solving and how is that benefiting you?
User discovery while product consideration , building market presence via reviews that matter , great marketing collateral as a social proof in ABM journeys.Helping get more leads is also super helpful
Great tool for marketing and sales
What do you like best about the product?
G2 provides an excellent opportunity to connect with potential customers and showcase our product's strengths through honest user reviews. One of the most valuable aspects for us has been the quarterly reports and badges, which have been incredibly useful for both our marketing and sales efforts. These features not only boost our credibility but also help us stay ahead in a competitive market.
What do you dislike about the product?
Due to the strict quality control, sometimes some of our customers reviews are not approved.
What problems is the product solving and how is that benefiting you?
G2 helps us boost our credibility in front of our prospects.
Powerful but limited
What do you like best about the product?
Solution increases visibility almost instantly and allows companies to get in front of providers who do not have accounts with G2 quickly. This pushes your business up the ranks quickly and allows you to better target your ICP on a very popular platform.
What do you dislike about the product?
The platform is limited in what it can achieve. Unless you are willing to spend money on its ads there is only so much you can do. To make it work as stated on the tin there is a lot more costs to incur.
What problems is the product solving and how is that benefiting you?
G2 helps us identify potential buyers who are currently in the research or buying process. This combined with being able to stand out from our competitors with an upgraded profile means we increase our chances of not only making a ROI on our investment into G2 but also a profit on the channel. As a brand reputation tool it is extremely valuable allowing us to sit on page 1 of search engine traffic in some way on very important keywords.
Great platform to strengthen your brand authority!
What do you like best about the product?
I'd say that G2 is the must-have platform for B2B products. Many potential customers use it to check the reviews on the products and compare them with other vendors.
What do you dislike about the product?
It's great for brand strength, but it doesn't bring new customers. It's more of a validation platform.
What problems is the product solving and how is that benefiting you?
G2 is solving for us a problem of social proof. Our potential customers can visit our G2 profile and read the unbiased reviews on our product to make a purchase decision.
Intent data & real Awards
What do you like best about the product?
Two things that I have really enjoyed from G2s: intent data direct to your sales navigator and the awards. People really see you different when you add those awards front and center.
What do you dislike about the product?
With it came with bombora as part of the intent service.
What problems is the product solving and how is that benefiting you?
We are venturing into a different category, and it has been really helpful to see those interested in our product.
Great Experience So Far!
What do you like best about the product?
You will know which category page is getting the most traffic and Buyer Intent helps you identify high intent leads.
What do you dislike about the product?
I don't think there are any downsides of Using G2
What problems is the product solving and how is that benefiting you?
Helping you identify which leads are evalauting vendors
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