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G2 is a great resource to see what my peers think about a solution.
What do you like best about the product?
G2 Marketing Solutions helped build credibility for our solutions. Getting and having customer feedback
What do you dislike about the product?
Unfortunately there are some customers that are not allowed to accept eGifts for providing feedback. Thus, they might participate.
What problems is the product solving and how is that benefiting you?
Helping us with brand reputation and customer satisfaction, which we internally know is high, but having it visible on a public-facing forum is great.
Complete and easy to use platform
What do you like best about the product?
Integrated platform to bundle all our advocacy efforts.
What do you dislike about the product?
Intent data provided is limited to set categories.
What problems is the product solving and how is that benefiting you?
Having a single source for all our review management.
Accuracy in providing intent leads
What do you like best about the product?
-Provides accurate information and which company is researching and provides geolocation that makes identifying leads easier
-Provides info on competitor's research and puts us ahead in our outbound efforts
-Provides info on competitor's research and puts us ahead in our outbound efforts
What do you dislike about the product?
No dislikes per se but wish the geo location is more accurate
What problems is the product solving and how is that benefiting you?
-Puts me ahead in the outbound game.
-Ensures I get info on who my prospects are evaluating
As a salesrep, having these intend information helps me provide contextual information to my prospects as well as gives me an edge to write my outbound emails with more details
-Ensures I get info on who my prospects are evaluating
As a salesrep, having these intend information helps me provide contextual information to my prospects as well as gives me an edge to write my outbound emails with more details
Lots of valuable data to leverage.
What do you like best about the product?
The integration between Hubspot and G2 is great! It makes operationalizing G2 data quick and easy. Creating campaigns that leverage that data has been valuable to our organization.
What do you dislike about the product?
I'm not entirely sure how accurate location information is in the Buyer Intent Detail property.
What problems is the product solving and how is that benefiting you?
G2 flags companies that are showing interest in our services as well as our competitors services, which allows us to get in front of stakeholders at these companies as decisions are being made.
Interesting signal - but limited by category noise
What do you like best about the product?
Great potential source of lead interest, solid integrations, and the ability to use valuable badges in marketing materials
What do you dislike about the product?
Lots of noise comes with the signal. Depending on the category, yuor company could be lumped in with companies who operate wildly outside of the category. This means lots of signal alerts for buyers who aren't actually in market.
What problems is the product solving and how is that benefiting you?
3P credentials and in market buyer signals
Too expensive for overall value
What do you like best about the product?
I like that we have the ability to incentivize customers and that it identifies it in the review. It makes it a lot easier for us to capture customer feedback.
What do you dislike about the product?
Expiring reviews/changing the weighting feels like G2's own way of staying relevant. For what is actually provided I don't think the cost makes sense for the value.
What problems is the product solving and how is that benefiting you?
Allowing us to capture customer reviews compared to competitors.
Love the impact it makes
What do you like best about the product?
We are really able to get feedback from our customers that we can share with prospects.
The customer service is wonderful and very responsible.
The customer service is wonderful and very responsible.
What do you dislike about the product?
It would be nice to see reviews within G2 weighted. Older reviews that show feedback from older versions of our product that has been improved on still count as much as recent reviews.
What problems is the product solving and how is that benefiting you?
We need a third party to get us unbiased feedback from our customers. G2 excels in this and gives us additional credibility.
Good Exposure And Pending Results
What do you like best about the product?
Overall I have enjoyed using G2s marketing solutions and G2 in general. We mostly use the badges and paid promotions in our key product categories. Working with our support representative makes things very easy like swapping Ads, landing page links, and new optimizations. I use the tools once per week rather than daily but its easy to our campaigns up and running. I am glad we are able to promote ourselves in a place with a lot of traffic where I know our key personas are doing their product research.
What do you dislike about the product?
The reporting leaves more to be desired. It can be difficult to get the extra data, view, and details that you want. I wish that functionality was more flexible. We don't use any data integrations but I wish they were easier to setup or did not cost ant extra. Lastly, I would say the business results are still TBD. I am confident that we're getting in front of the right audience but the actual amount of clicks, leads, and deals we win is maybe less than expected. I know a lot of companies have been impacted by Google's changes and it seems like G2 category traffic has definitely been impacted which means we get fewer results.
What problems is the product solving and how is that benefiting you?
G2 helps us put our product out there on a site where many software buyers will at least make one stop during their research phase. We get quite a few views, category views, and competitor comparisons that let us know our presence on G2 is worthwhile. We do generate leads form G2 as well but at a fairly modest rate.
Easy to use, user friendly reviews
What do you like best about the product?
G2 is an extremely popular review site highly regarded. It's easy to share and track reviews with high traffic accessing. We've integrated with our existing toolset to track reviews as they come in.
What do you dislike about the product?
Little. It's a helpful tool for us! No complaints
What problems is the product solving and how is that benefiting you?
Brand awareness, reputation and reviews of service
G2 Helps me stay informed
What do you like best about the product?
It helps me stay informed of how well we're doing as a company and what we can improve on, directly from customers.
What do you dislike about the product?
I cant think of any downsides. It's a valuable tool that I am happy with.
What problems is the product solving and how is that benefiting you?
Helping us to gather deeper insights on what our customers are happy with and what we can improve on.
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