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Big promises, poor delivery
What do you like best about the product?
We received excellent service during set-up and onboarding, making it easy to leverage the G2 profile and marketing outreach almost immediately.
What do you dislike about the product?
Their algorithm is very misleading. The first month we used G2, we were in the leaderboard quadrant as a top 3 solution. We did a big promotion with our top 3 standing that went out to customers and future buyers. After this campaign promoting our G2 standing, our marketing manager realized that G2 had tagged us with the wrong employee count, so we contacted them to fix it. After G2 corrected the employee count, we moved to the lowest ranking offering (down 6 spots) with no other change than our number of employees. G2 met with us to review this error and didn't provide any clarity except that their algorithm emphasizes better scores for larger companies. This logic seems ridiculous because if a company is large, it doesn't mean that the specific product reviewed is superior to a smaller company. Often, smaller companies have superior products because it's their primary focus. G2 promised to get back to us to solve this mistake, but we haven't heard back from them in weeks. We've found the experience with G2 to be very disappointing and borderline dishonest. I'm not hopeful that we'll hear back from them. We've discontinued all promotions of our profile on G2.
What problems is the product solving and how is that benefiting you?
Promoting our services
Excellent Service and Insights
What do you like best about the product?
I love the ad targeting that I can achieve based on G2 data, and the team is great at providing insight into the best way to leverage the available assets and insights.
What do you dislike about the product?
I am not always sure that I am taking full advantage of the service. I would like to know how more customers have leveraged everything.
What problems is the product solving and how is that benefiting you?
It helps us build a target audience. They also help us create advertising assets and understand how we stand out against the competition.
Helpful Support Team with Good Insight into Market
What do you like best about the product?
Outstanding vendor support. From proactively coming to us with suggestions to stepping in to help with updates when the team is short on time, they are one of the most responsive and helpful vendor teams I work with.
Content Assets: Grid and competitive reports provide user-generated validation against competitors.
Content Assets: Grid and competitive reports provide user-generated validation against competitors.
What do you dislike about the product?
Content licenses are required for every category and product, meaning that if you have a few different product types, you have to pay for each one individually. There are no group packages for companies that fit in multiple categories making it very expensive.
What problems is the product solving and how is that benefiting you?
Third-party validation: from the reports to the reviews, G2 provides a clear user comparison of different products in the same category to help those shopping around for new products or vendors.
Excellent Review Sourcing Platform
What do you like best about the product?
G2 review service is the best! This platform allows prospects and vendors to learn about your software and service through real user experiences. The CSMs are involved at every step of implementation and execution. they're typically very proactive in providing assistance and ideas for review campaigns.
What do you dislike about the product?
The quarterly report methodology and algorithms need additional details and explanations.
What problems is the product solving and how is that benefiting you?
Sourcing reviews for my company. Identifying and monitoring user sentiment will help to validate our products and services. The unbiased opinions help us position our company in a reputable light.
User Friendly Platform with Great Customer Service
What do you like best about the product?
Real time leads on people who are actively searching for your service and looking at your product. It's great to know there will already be some familiarity with us when our Sales Team reaches out.
What do you dislike about the product?
Since G2 can't send actual contact info, it can sometime be hard tracking down the specific person who was searching (especially now that people are working from home and in different locations).
What problems is the product solving and how is that benefiting you?
G2 has been able to provide us some really useful leads, and has definitely increased our generated pipeline for the year already.
The premier B2B software research site
What do you like best about the product?
For the prospect, G2 provides so many different datapoints for research. You are able to look at everything from rankings to ratings to feature ratings to market presence. For the vendor, there are sales enablement tools, lead generation options and we are able to drive traffic to our sites.
What do you dislike about the product?
Not enough questions on the review form leads to a lot of low-quality review content.
What problems is the product solving and how is that benefiting you?
G2 allows us to enrich a major stopover on the buyer journey. We know prospects are coming to review sites to do their research, and enhancing our footprint on G2 allows us to be front-and-center in our category.
Recommendations to others considering the product:
If you're not on G2, you don't really exist to potential customers.
G2 has been tremendous for our company!
What do you like best about the product?
The team we work with is always making sure our company succeeds. We focus on our needs, create targets/goals, then execute together. We have been able to drive over 80 reviews in the past year and increase our overall rating due to the dedication, and hard work G2 has put into our company. Looking forward to continuing to achieve our goals!
What do you dislike about the product?
There's nothing to dislike about G2! The only thing I'd say is it is a team effort, so you need to have a solid internal team along with G2 to create any movement for your company.
What problems is the product solving and how is that benefiting you?
We have provided marketing and sales with solid content and more insight into our customer's needs and wants. This has also helped our product marketing team understand what our customers like best and least about our products. We have not only shared our success with customers but our executive teams and across the organization.
G2 Has Been Great - Good for Marketers
What do you like best about the product?
I haven't gotten a chance yet to explore all of G2's features, (there's a lot), but since I've started working with G2 about one year ago, it has been nothing but rewarding. When I've provided feedback, G2 has listened to it and accomodated it. They're trusted in our Industry and therefore, we've been able to benefit from G2's services as a marketing team. They seem to gather great, honest reviews and I'm happy so far.
What do you dislike about the product?
There's not really a ton that I dislike. Again, I can't speak to too many of G2's products as I've only dabbled in a couple.
What problems is the product solving and how is that benefiting you?
We're able to gather quality leads from G2 that we otherwise wouldn't have had. We've gotten in touch with great people as a result of G2's efforts and due to the great reviews they generate.
Recommendations to others considering the product:
Start small and add as you choose after learning more about each product - there's a lot there!
A Lot of Great Content
What do you like best about the product?
Comparison Reports are such a great asset if you have the right reviews for certain categories. You can effectively tell the story about why your product is better in an easy-to-read chart. This is great for your sales team.
What do you dislike about the product?
There is so much content and opportunity at your fingertips that it can be overwhelming. Managing G2 could practically be a full-time job, and I worry that I'm not using G2 to its fullest potential.
What problems is the product solving and how is that benefiting you?
G2 helps us with SEO by making sure we show up when users type "Backupify vs" or "Competitor vs." It's helping enable my sales team with references and success quotes that they can use in deals. And it's also providing us with extra mid-funnel content we wouldn't otherwise have, such as the comparison reports.
G2 has helped our product improve visibility
What do you like best about the product?
The G2 team is dedicated to our success. They are always looking for ways for us to get more out of the service.
What do you dislike about the product?
Truthfully, there is nothing I can add here.
What problems is the product solving and how is that benefiting you?
We have improved our SEO ranking because of G2. We love the 3rd party validation from the badges and medals.
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