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G2 is a tool every customer marketer should have in their arsenal
What do you like best about the product?
G2 dashboards make it very easy for me to track the performance of all our products on G2, as well as manage review campaigns. I have all the data I need to design our review strategy for the upcoming months or to share our progress with the company at the tips of my fingers. The best part is, of course, quarterly G2 award badges. Being able to win awards by market segment, region, and theme (like "Best Results" or "Easy to Use") helps us highlight our value propositions for different audiences.
What do you dislike about the product?
In the future, I'd like to see a more seamless integration of G2's data with our CRM. That being said, G2 is a very innovative company - and their product gets better all the time.
What problems is the product solving and how is that benefiting you?
We use G2 to manage our product profiles on their software review website and orchestrate review campaigns. We use G2 badges and awards on our product pages and in our marketing campaigns.
Good luck getting G2 to actually respond and do anything
What do you like best about the product?
It looks like a great review site and we would like to spend money with them.
What do you dislike about the product?
It's super difficult to get in touch with them to actually spend money with. Then when you finally do get in touch with them, they are so slow at updating the product profiles that you may as well do it yourself. We worked with them to update our profile and they told us that if we sent updates on all the listings in a single batch, they would do on the backend. That was on May 17th. Now it's June 10th and they have done precisely nothing. By comparison, TrustRadius updated within two weeks. IT Central haven't stopped emailing us weekly to work out how they can help further. Capterra gave us access within days. G2 is asleep at the wheel, their sales team barely responsive. The sales experience is frankly appalling and substandard.
What problems is the product solving and how is that benefiting you?
We've been trying to work with them on profile updates and to actually spend money with them for over 6 weeks. This company has no sense of urgency, no prioritization for those that want to spend money with them. It's a terrible experience. We have achieved nothing with them to date.
Recommendations to others considering the product:
Look at TrustRadius and IT Central Station instead. WAY easier to work with.
G2: A Trusted Partner in Showcasing Your Value
What do you like best about the product?
G2 provides a great platform to communicate the benefits of your offering. Not only that, but G2's flexibility in their content offerings means you can build strategic assets that address every persona.
What do you dislike about the product?
I've had some minor challenges on the backend/admin side but nothing that wasn't resolved quickly by the G2 support staff.
What problems is the product solving and how is that benefiting you?
G2 allows us to attach the voice of the customer to our outbound messaging, meaning there's a layer of trust that we're infusing into how we interact with customers. Feedback and candid reviews resonate much better with customers and prospective buyers when it's coming from their peers and not straight from our mouths, and that's a powerful thing to have.
A Platform Which Address Modern Digital Marketing Needs
What do you like best about the product?
Impressive competitive intel capabilities
What do you dislike about the product?
I do not dislike anything about G2, they fullfill the current needs that we have.
What problems is the product solving and how is that benefiting you?
G2 gives us an excellent platform to achieve some of our customer marketing and collateral gathering goals.
Recommendations to others considering the product:
If it's in your budget, definitely go for it. G2 allows you to address modern marketing needs when it comes to letting your own customers sell your products for you.
Big promises, poor delivery
What do you like best about the product?
We received excellent service during set-up and onboarding, making it easy to leverage the G2 profile and marketing outreach almost immediately.
What do you dislike about the product?
Their algorithm is very misleading. The first month we used G2, we were in the leaderboard quadrant as a top 3 solution. We did a big promotion with our top 3 standing that went out to customers and future buyers. After this campaign promoting our G2 standing, our marketing manager realized that G2 had tagged us with the wrong employee count, so we contacted them to fix it. After G2 corrected the employee count, we moved to the lowest ranking offering (down 6 spots) with no other change than our number of employees. G2 met with us to review this error and didn't provide any clarity except that their algorithm emphasizes better scores for larger companies. This logic seems ridiculous because if a company is large, it doesn't mean that the specific product reviewed is superior to a smaller company. Often, smaller companies have superior products because it's their primary focus. G2 promised to get back to us to solve this mistake, but we haven't heard back from them in weeks. We've found the experience with G2 to be very disappointing and borderline dishonest. I'm not hopeful that we'll hear back from them. We've discontinued all promotions of our profile on G2.
What problems is the product solving and how is that benefiting you?
Promoting our services
Excellent Service and Insights
What do you like best about the product?
I love the ad targeting that I can achieve based on G2 data, and the team is great at providing insight into the best way to leverage the available assets and insights.
What do you dislike about the product?
I am not always sure that I am taking full advantage of the service. I would like to know how more customers have leveraged everything.
What problems is the product solving and how is that benefiting you?
It helps us build a target audience. They also help us create advertising assets and understand how we stand out against the competition.
Helpful Support Team with Good Insight into Market
What do you like best about the product?
Outstanding vendor support. From proactively coming to us with suggestions to stepping in to help with updates when the team is short on time, they are one of the most responsive and helpful vendor teams I work with.
Content Assets: Grid and competitive reports provide user-generated validation against competitors.
Content Assets: Grid and competitive reports provide user-generated validation against competitors.
What do you dislike about the product?
Content licenses are required for every category and product, meaning that if you have a few different product types, you have to pay for each one individually. There are no group packages for companies that fit in multiple categories making it very expensive.
What problems is the product solving and how is that benefiting you?
Third-party validation: from the reports to the reviews, G2 provides a clear user comparison of different products in the same category to help those shopping around for new products or vendors.
Excellent Review Sourcing Platform
What do you like best about the product?
G2 review service is the best! This platform allows prospects and vendors to learn about your software and service through real user experiences. The CSMs are involved at every step of implementation and execution. they're typically very proactive in providing assistance and ideas for review campaigns.
What do you dislike about the product?
The quarterly report methodology and algorithms need additional details and explanations.
What problems is the product solving and how is that benefiting you?
Sourcing reviews for my company. Identifying and monitoring user sentiment will help to validate our products and services. The unbiased opinions help us position our company in a reputable light.
User Friendly Platform with Great Customer Service
What do you like best about the product?
Real time leads on people who are actively searching for your service and looking at your product. It's great to know there will already be some familiarity with us when our Sales Team reaches out.
What do you dislike about the product?
Since G2 can't send actual contact info, it can sometime be hard tracking down the specific person who was searching (especially now that people are working from home and in different locations).
What problems is the product solving and how is that benefiting you?
G2 has been able to provide us some really useful leads, and has definitely increased our generated pipeline for the year already.
The premier B2B software research site
What do you like best about the product?
For the prospect, G2 provides so many different datapoints for research. You are able to look at everything from rankings to ratings to feature ratings to market presence. For the vendor, there are sales enablement tools, lead generation options and we are able to drive traffic to our sites.
What do you dislike about the product?
Not enough questions on the review form leads to a lot of low-quality review content.
What problems is the product solving and how is that benefiting you?
G2 allows us to enrich a major stopover on the buyer journey. We know prospects are coming to review sites to do their research, and enhancing our footprint on G2 allows us to be front-and-center in our category.
Recommendations to others considering the product:
If you're not on G2, you don't really exist to potential customers.
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