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G2 has been tremendous for our company!
What do you like best about the product?
The team we work with is always making sure our company succeeds. We focus on our needs, create targets/goals, then execute together. We have been able to drive over 80 reviews in the past year and increase our overall rating due to the dedication, and hard work G2 has put into our company. Looking forward to continuing to achieve our goals!
What do you dislike about the product?
There's nothing to dislike about G2! The only thing I'd say is it is a team effort, so you need to have a solid internal team along with G2 to create any movement for your company.
What problems is the product solving and how is that benefiting you?
We have provided marketing and sales with solid content and more insight into our customer's needs and wants. This has also helped our product marketing team understand what our customers like best and least about our products. We have not only shared our success with customers but our executive teams and across the organization.
G2 Has Been Great - Good for Marketers
What do you like best about the product?
I haven't gotten a chance yet to explore all of G2's features, (there's a lot), but since I've started working with G2 about one year ago, it has been nothing but rewarding. When I've provided feedback, G2 has listened to it and accomodated it. They're trusted in our Industry and therefore, we've been able to benefit from G2's services as a marketing team. They seem to gather great, honest reviews and I'm happy so far.
What do you dislike about the product?
There's not really a ton that I dislike. Again, I can't speak to too many of G2's products as I've only dabbled in a couple.
What problems is the product solving and how is that benefiting you?
We're able to gather quality leads from G2 that we otherwise wouldn't have had. We've gotten in touch with great people as a result of G2's efforts and due to the great reviews they generate.
Recommendations to others considering the product:
Start small and add as you choose after learning more about each product - there's a lot there!
A Lot of Great Content
What do you like best about the product?
Comparison Reports are such a great asset if you have the right reviews for certain categories. You can effectively tell the story about why your product is better in an easy-to-read chart. This is great for your sales team.
What do you dislike about the product?
There is so much content and opportunity at your fingertips that it can be overwhelming. Managing G2 could practically be a full-time job, and I worry that I'm not using G2 to its fullest potential.
What problems is the product solving and how is that benefiting you?
G2 helps us with SEO by making sure we show up when users type "Backupify vs" or "Competitor vs." It's helping enable my sales team with references and success quotes that they can use in deals. And it's also providing us with extra mid-funnel content we wouldn't otherwise have, such as the comparison reports.
G2 has helped our product improve visibility
What do you like best about the product?
The G2 team is dedicated to our success. They are always looking for ways for us to get more out of the service.
What do you dislike about the product?
Truthfully, there is nothing I can add here.
What problems is the product solving and how is that benefiting you?
We have improved our SEO ranking because of G2. We love the 3rd party validation from the badges and medals.
Fantastic insights into our customers, product, and more
What do you like best about the product?
I love the versatility. G2 goes so far beyond just gathering reviews and provides us with a ton of valuable insights into our customers. We've been able to surface feedback up to our product team, proactively address any potential questions/concerns a customer has, and help identify some great customer advocates. We love being able to hear what's on our customers' minds so we are able to continue providing them with an excellent product and service.
What do you dislike about the product?
Nothing jumps to mind at the moment. Any questions or concerns I've had have been addressed by G2's very friendly, prompt, and helpful CS team!
What problems is the product solving and how is that benefiting you?
Putting the VoC at the center of everything we do. As mentioned above, we've already gathered fantastic insights and feedback into our product and team.
Insight and Alerts I need to stay competitive and book more meetings!
What do you like best about the product?
Understanding and knowing when a company is exploring my companies reviews and/or my competitor's reviews. Having this in real-time or close to real-time can really increase my response rate. For example, I see they are looking at comparing vendors to one of my competitors. That tells me they are already in talks with that competitor and looking to see who else they should consider - enter me!
There are major upsides to using G2 not just for competitive comparisons but also to reflect on what your customer like and/or dislike. This can be great feedback for customer success teams and product teams! It also helps me understand what I need to do a better job of explaining specific features/use cases.
I also love that I can get insights/alert via slack! I'm sure they have several integrations that would work for any b2b company.
There are major upsides to using G2 not just for competitive comparisons but also to reflect on what your customer like and/or dislike. This can be great feedback for customer success teams and product teams! It also helps me understand what I need to do a better job of explaining specific features/use cases.
I also love that I can get insights/alert via slack! I'm sure they have several integrations that would work for any b2b company.
What do you dislike about the product?
Too many email notifications - I wish they wouldn't send repetitive alerts within the same week for the same company. It's overkill, but at the same time It makes sure I don't miss anything! I know they can't share personal information but that would obviously be great! Given you don't have insights into the person who was researching on g2, you have to get a little creative and leverage a larger net for your initial outreach.
I don't like that the last review (video) is automatically the first thing a customer sees, if this isn't a good review but there are 8 others that are, why does it have to be highlighted? I feel like our company should get to choose which video is shown on our main page on G2.
Information isn't always accurate that is left by our customers, I can specifically see where they have made false claims. Most are not from verified customers which makes me think, could this bad review be a competitor trying to tarnish my brand?
I don't like that the last review (video) is automatically the first thing a customer sees, if this isn't a good review but there are 8 others that are, why does it have to be highlighted? I feel like our company should get to choose which video is shown on our main page on G2.
Information isn't always accurate that is left by our customers, I can specifically see where they have made false claims. Most are not from verified customers which makes me think, could this bad review be a competitor trying to tarnish my brand?
What problems is the product solving and how is that benefiting you?
Understanding what my customers like/dislike about my software. Realized compelling reviews can help me in my sales cycles in addition to my competitor's negative reviews.
I learned how to narrow my outreach to the right persons I suspect to have triggered the g2 alert - you can always check out location data and use that as a filter in LinkedIn sales Nav.
I also realized how much motivation the insights provide me and my team.. prospecting can be disheartening at times and having a little extra help can go a long way!
In regard to my dislike (see below) I love that we can respond to reviews left by customers. "Information isn't always accurate that is left by our customers, I can specifically see where they have made false claims. Most are not from verified customers which makes me think, could this bad review be a competitor trying to tarnish my brand?"
I learned how to narrow my outreach to the right persons I suspect to have triggered the g2 alert - you can always check out location data and use that as a filter in LinkedIn sales Nav.
I also realized how much motivation the insights provide me and my team.. prospecting can be disheartening at times and having a little extra help can go a long way!
In regard to my dislike (see below) I love that we can respond to reviews left by customers. "Information isn't always accurate that is left by our customers, I can specifically see where they have made false claims. Most are not from verified customers which makes me think, could this bad review be a competitor trying to tarnish my brand?"
Recommendations to others considering the product:
Buy it. Your competitors already have. :)
But seriously, this is worth the investment. I source so many opps/set meetings from these insights. I'm in sales but my product team definitely get's value from the reviews our customers leave on our page - it helps them keep a pulse on our GTM efforts and customer experience.
But seriously, this is worth the investment. I source so many opps/set meetings from these insights. I'm in sales but my product team definitely get's value from the reviews our customers leave on our page - it helps them keep a pulse on our GTM efforts and customer experience.
Nearly all my advocacy needs met
What do you like best about the product?
We have a great support team that helps us unlock the full potential of leveraging every tool/feature that G2 has to offer. With G2, we're able to create marketing assets that helps substantiate our place in the market against our competition backed by realtime customer feedback. The competitor comparison reports, additional content opportunities and video reviews have all made my job so much easier and fun. The dashboard is very user friendly and easy to use and navigate around to find what I'm looking for. I'm currently in my second role/company leveraging G2, and I couldn't imagine being a marketing professional without it.
What do you dislike about the product?
I cannot think of anything at the moment.
What problems is the product solving and how is that benefiting you?
We're able to leverage our customer's feedback on our product to better position ourselves in the market as well as better serve our customers. I am also able to leverage G2 reviews to help me meet my advocacy goals by being able to generate unbiased testimonials and video reviews.
Recommendations to others considering the product:
I would 100% recommend it. There are more you can do with G2 than other review sites.
One of the leading software review sites
What do you like best about the product?
What I like best about G2 is their admin portal. It is very user friendly and has many great resources. I love the dashboard, G2 reference pages, and Competitors dashboard. G2 makes it easy for me to prepare great assets for our sales and marketing teams. The G2 customer support is also really great. I can always count on my time to answer any questions and assist me with any requests I may have.
What do you dislike about the product?
I dislike the frequency and large amounts of reports they offer. I think it dilutes their validity for prospects and sales. I also dislike how short their reviews are. I don't think a reviewer is encouraged enough to leave longer more helpful reviews that give better insight into the product.
What problems is the product solving and how is that benefiting you?
The G2 buyer intent signals is the best resource G2 offers. We have seen meetings with prospects set from these signals. The insight these signals provide are very valuable to our marketing and sales teams.
Recommendations to others considering the product:
Make sure you take the time to ask questions and fully understand the breadth of offerings. You need to stay on top of what you have available to you or things will fall through the cracks.
A strong review platform with great enterprise support
What do you like best about the product?
G2 is able to help our marketing and sales teams with customer content! The incentivized reviews have allowed us to listen to our customer stories and equip our sales teams with testimonials that they can use throughout the sales cycle.
What do you dislike about the product?
We had a hard time making use of the intent data with G2 and utilizing it within our marketing programs. Without user level data, it is hard to know intent of a company and difficult to put that data into scalable programs.
What problems is the product solving and how is that benefiting you?
We have realized how important it is to listen to your customers! Future prospects want to hear how their peers are using the tool - from onboarding experience, deployment and support. G2 has allowed us to showcase the positive and address negative experiences directly.
Amazing tool for generating reviews
What do you like best about the product?
Very easy to generate quality reviews for our product lines
What do you dislike about the product?
Could be easier to automate reviews especially using Salesforce.
What problems is the product solving and how is that benefiting you?
Our product lines are gaining recognition in the marketplace due to our high ratings on G2Crowd. We're excited to keep generating more reviews and solidifying our place as a leader in the martech space.
Recommendations to others considering the product:
Their support team is fantastic!
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