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Wonderful Enterprise Support!
What do you like best about the product?
While the platform is super intuitive to use, it's our account management that makes G2 a 10.
What do you dislike about the product?
It can sometimes be difficult for multi-function teams to manage when there are distinct goals for each but we're getting there.
What problems is the product solving and how is that benefiting you?
We were looking to increase our brand awareness and be where our competitors are. This has been realized.
Transforming our marketing strategy with G2
What do you like best about the product?
Our account team! Michael, Alexis, and Jeremy really made the difference in our utilization. They made suggestions we wouldn't have thought of. They have been there every step of the way.
What do you dislike about the product?
There is just so much, and not enough time to implement. We're a smaller demand gen team, which makes expanding our efforts a bit difficult. We've leaned on our account team to help, but there is just so much, it can be overwhelming at times. I also don't think this is necessarily a bad thing, a lot of room to grow.
What problems is the product solving and how is that benefiting you?
We've been able to add another layer to our marketing that has been missing. In our industry, peer recommendations are the best leads we receive. Having G2 has allowed us to create tools for our reps (reference pages are wonderful), analyze feedback on our products for our product team, and now have some great content to utilize within our marketing. We've been able to go toe-to-toe with others in our industry who have deeper pockets, and beat them.
Recommendations to others considering the product:
It is worth every penny! Unlike other peer review sites, your subscription comes with everything you could need at the lowest tier. No pressure selling, we actually were sold a lower tier because our rep recognized that we weren't in a place for a higher tier. He told us that we can work towards it for future years - that showed us that this is a long-term relationship, not a flash in pan 1-year test. I appreciated that.
A fantastic platform that serves many use cases!
What do you like best about the product?
G2 offers a wealth of insights and content. Whether it's leveraging customer testimonials and leader badges for social proof that you can use across many marketing channels, the information you can glean from the grid reports, custom comparison reports, or the G2 buyer intent data - there is something for everyone - for all functions of your organization (not just Marketing!). Also, our account team is top-notch, Jeremy and Mike are easily the best respective CSM and AE I've work ever worked with across other vendors/partners - they are responsive, passionate, creative, and work with us like they are a part of OUR team.
What do you dislike about the product?
Content licenses are required for every category your solution falls within, which can be cost-prohibitive if you have a solution that falls within many categories
What problems is the product solving and how is that benefiting you?
As we build a stronger presence on G2, it's helping to elevate our visibility on category pages as visitors are exploring alternatives to their current solution. How do I know this? The G2 Buyer Intent data! The G2 Buyer Intent data provides a great detail of information at the account level. Additionally, the G2 Dashboard is easy to navigate and locate any information I need at any point in time - I've seen incremental improvements over the last year as well. G2 is always taking our feedback and sharing with their team so they can improve their product and the CX.
Strategic partner for driving brand reputation
What do you like best about the product?
Our G2 team has been a strategic partner for us in managing our brand reputation across key G2 categories, maximizing our profile and driving traffic to our website. Our CSM Jeremy Levin is a rockstar, and has been proactive in providing recommendations for how to drive more reviews to our profile. He is very service-oriented and always quick to respond whenever I have a question. We also have a Slack channel with our G2 account team set up so communication is always quick and transparent.
What do you dislike about the product?
We had shared feedback about improvements we'd like to see for the process of leaving G2 reviews to make it more seamless. This feedback was well received by the G2 team.
What problems is the product solving and how is that benefiting you?
We use G2 to drive brand awareness in the market, manage our presence across G2 categories, generate authentic and honest user reviews (critical for prospects learning about available solutions) and capture voice of the customer. We're also exploring using buyer intent data.
Great Partnership & Resource for third-party validation
What do you like best about the product?
G2 is a great place to garner customer feedback and provide third-party reviews for your sales team to leverage. Our customer success team (Alexis and Mike) is terrific - always helpful, responsive and provide the trusted partnership to drive alignment. Whenever I have odd requests or needs, they are always available to help. There are a number of constraints on what we can do but our CSM team is always helpful with new ideas/solutions.
What do you dislike about the product?
I don't have much that I dislike. I do wish the Grid Reports were a little more selective in terms of categories and segments. We do place well in those but sometimes the volume of reports and badges make it difficult to hone in on a message. We like to leverage these with our sales team but it can be hard to find a few key takeaways for it. That's the one area that we'd like to improve.
What problems is the product solving and how is that benefiting you?
We're driving reviews about our software solution to help provide potential customers with third-party validation of our product.
Only as good as you make it ...
What do you like best about the product?
We've been on the Power Plan for nearly 8 months, slow to adopt all of the paid features available to us. Those we've leveraged: Upgraded Profile, Testimonial Widget, Customer Reference Page, and Real-Time Leads. We're soon to embrace the Marketo lead webhooks and buyer intent integration. What do I like best? Admin Portal ease-of-use. Platform is super intuitive. Intent data, marketing content and other analytics are easily accessible via MyG2 menu, no need to hunt. Customer reference pages are easy to build, too. Support from Customer Success is great.
What do you dislike about the product?
We've not yet leveraged all of the paid features available to us, can only speak to those we have: nothing to dislike at this point, really. I do, at times, feel pressured, sometimes rushed, to utilize plan to fullest potential (understandably, as CS team is eager to prove value), and felt the onboarding process was hurried, though we're not quite there yet. Baby steps is how we roll.
What problems is the product solving and how is that benefiting you?
We onboarded G2 with hopes of generating more product reviews, have a larger presence in the market, be equally, if not more, visible than our competitors. A formal review strategy was not in place prior to our purchase of the Power Plan though we knew we needed one, are still working up a viable program best suited to our needs. Again, we've not yet leveraged all features, though benefits we have seen: an uptick in reviews, greater visibility/credibility in the market, category leadership (and accompanying badges).
Recommendations to others considering the product:
Have a review strategy in place before committing to subscription; a blind purchase means unutilized features. Have entire Marketing team on board ahead of time, included in decision-making process: Content Marketing, Product Marketing, Marketing Ops, Customer Marketing, Sales Ops, Enablement, Social & Web are good places to start.
Love G2!
What do you like best about the product?
We have had excellent luck with G2. Our sales team uses G2 to close more and more deals, and in marketing, we use G2 to solidify our great position in the market. We love that all of the content is available for us to use in competitive campaigns and that's it all coming from a 3rd party source. People love to do their own research nowadays and we want to be sure they are seeing our product in the best light!
What do you dislike about the product?
There really is no downside to G2! If you have any issues, you have great customer success reps who make things super easy to understand and put into practice.
What problems is the product solving and how is that benefiting you?
With G2, we are helping our sales reps give their clients and prospects what they want - the ability to go out and do their own research, find all the pros and cons, and know all of the facts before speaking to their rep again. We have so many leads attributed to G2 and more continuing to pour in. Not to mention all of the attributed dollars that make the investment into G2 very much worth it.
An Effective Tool for Showcasing our Customers' Experiences
What do you like best about the product?
The ability to leverage product reviews as well as the index, grid, and head-to-head competitor reports has proven to be a valuable asset. We have been able to show strong ROI and we aren't necessarily utilizing the tools as effectively as we could.
Also, our G2 team is amazing. They're responsive, helpful, creative, and always looking to take something of our plate to get something done.
Also, our G2 team is amazing. They're responsive, helpful, creative, and always looking to take something of our plate to get something done.
What do you dislike about the product?
The Activated Profile package is pricey and not well aligned to businesses who don't engage in account-based marketing. It would be nice to have a package with much of those features adjusted for those of us who can't make as much use of the business intent data and lean more on content-based lead and demand generation.
What problems is the product solving and how is that benefiting you?
We use G2 to help provide customer-centric third-party recognition as well as evaluation stage lead generation.
Here are a few highlights:
- The index reports (with the help of the badges) continue to be among our top content for generating in new sales opportunities.
- The head-to-head competitor comparisons are great for marketing and sales efforts as well as being super easy to create and update.
- We've seen a jump in conversions after replacing a G2 competitor's reviews on key website pages with G2's curated review feed, in part, because we can cater the reviews to the specific need the web page is addressing.
Here are a few highlights:
- The index reports (with the help of the badges) continue to be among our top content for generating in new sales opportunities.
- The head-to-head competitor comparisons are great for marketing and sales efforts as well as being super easy to create and update.
- We've seen a jump in conversions after replacing a G2 competitor's reviews on key website pages with G2's curated review feed, in part, because we can cater the reviews to the specific need the web page is addressing.
Love working with the G2 team!
What do you like best about the product?
The partnership in working with the G2 team! They have been able to answer all of our questions on the capabilities of G2, what solutions would work best for our team, and maximizing our results from using this product.
What do you dislike about the product?
G2 offers many solutions when it comes to Marketing Solutions. It can be difficult determining the best solution for your business at first, but our Account Manager and CSM have been super helpful in this process for us!
What problems is the product solving and how is that benefiting you?
We are utilizing the G2 Buyer Intent for our Customer Success team. We now have data on real time insight for our customers - something we have not been able to do in the past.
A true partnership with unwavering support
What do you like best about the product?
G2 is clearly a leader in this space and they make it easy and attainable for partners to utilize and leverage their reports. The way that they break down each vendors strengths, weaknesses, and comparisons to competitors is so valuable!
Having an extremely attentive and proactive account manager is very beneficial and goes a long way and makes it easy to get the most out of the partnership.
Having an extremely attentive and proactive account manager is very beneficial and goes a long way and makes it easy to get the most out of the partnership.
What do you dislike about the product?
The only downside is not being able to use all of the reports if they're not licensed!
What problems is the product solving and how is that benefiting you?
Being able to recognize where we stand in the industry and know exactly where we stack up with competitors. It's also given us a lot of insight to up and comers in each category.
Also, the ability to utilize real user reviews and perspectives helps with credibility and validates our own marketing tactics.
Also, the ability to utilize real user reviews and perspectives helps with credibility and validates our own marketing tactics.
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