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Customer support like no other
What do you like best about the product?
The dedication that my account manager had to my account to ensure we truly were getting the most out of the account. When we had to build business justifications for our C-suite, they were with us at every step. Look, I know part of their job is to look for new business opportunities, but I can attest that they only did so to ensure that we continued to get value out of the account. And we did.
What do you dislike about the product?
I wish there was more insight into the G2's product roadmap and transparency in how customer feedback helps drive that innovation. G2 needs to do a better job in focusing and showcasing their customers and how we shape where G2's product is headed next.
What problems is the product solving and how is that benefiting you?
Prospect insights, competitive intelligence and fuel for our paid advertising programs. We have deepened our understanding of our prospects and customers, and enriched our digital acquisition programs with G2 content.
G2 Marketing Solutions are Essential Business Tools
What do you like best about the product?
There are several helpful aspects of working with G2 Marketing Solutions, some of which include everything from an easy to use platform to innovative marketing ideas. However, a few of the most important aspects to mention are the traffic driven to our business pages, the qualified leads and opportunities, and the collaborative spirit of G2's Customer Success Teams. When a service provider acts like an extension of ones business, only good can result.
What do you dislike about the product?
We have not had any issues working with G2 Marketing Solutions. To date the collaboration has been seamless and collaborative.
What problems is the product solving and how is that benefiting you?
The various programs and services within G2 Marketing Solutions have helped our business in several ways. The programs have helped to drive qualified leads for our sales team while simultaneously improving our industry standing and improving communication with users of our services. The ability to respond to feedback is essential in maintaining a solid business relationship, and G2 makes that essential step easier with their Marketing Solutions.
Great onboarding and continuous support!
What do you like best about the product?
The best thing about G2 is how the implementation and customer success team from G2 take the time to onboard you onto the platform, set goals, and provide the tools to meet the goals.
In a couple of months, we were able to double review volume with one campaign and generate new sales and marketing collateral to leverage across the organization.
In a couple of months, we were able to double review volume with one campaign and generate new sales and marketing collateral to leverage across the organization.
What do you dislike about the product?
There is nothing to call out at this point.
What problems is the product solving and how is that benefiting you?
The team has helped us gather valuable product and competitive insights through G2's Research Team and Review Data, increase number of reviews, capture important VOC data, and our CSM has supported us every step of the way!
G2 Marketing Solutions is key part of the buyer's journey
What do you like best about the product?
I like the fact that G2 is a key part of buyer's decision making process to proceed forward with a company or not after reviewing the products reviews found on G2.
What do you dislike about the product?
We found it hard to integrate the intent data into something meaningful in our Marketo instance.
What problems is the product solving and how is that benefiting you?
The problem we solved with G2 was being able to highlight the benefits of Glint vs competitors via a peer review platform like G2.
Recommendations to others considering the product:
G2 marketing solutions pays for itself, when the G2 team provides you with all the companies that have visited G2 to research your solution and those you have opportunities with, you will see the ROI for yourself. Being able to see who is visiting the G2 website, what competitors they are comparing your product against, and when informs you what companies are actually in market and ready to make a purchasing decision.
Powerful software backed by the best customer service
What do you like best about the product?
The insights I am able to use to make impactful marketing decisions.
The account management team
The integrations capabilities
The buyer intent reporting.
What's not to love?!
The account management team
The integrations capabilities
The buyer intent reporting.
What's not to love?!
What do you dislike about the product?
There is honestly nothing to dislike at this point.
What problems is the product solving and how is that benefiting you?
An easy way to delve into the buyer journey and understand some of the behaviours and how I can use this to shape and focus my marketing activities.
Recommendations to others considering the product:
Take the time to really understand how you would like the integrations and reporting to work for your needs. We did and it's paying off now.
The Destination for Product Reviews in B2B Tech/Cybersecurity
What do you like best about the product?
The G2 platform is night and day compared to our rough experience with Gartner Peer Insights (i.e. unexplained review rejections, lack of transparency, slow response, etc.). Even as a freemium customer (no paid subscription, our experience with the G2 team has been fantastic. They got our profile up and running within days and helped us bring in new reviews with a dedicated landing page to get us started. Now we have a go-to source for market validation.
What do you dislike about the product?
Not much to dislike. Their market categories could be more well-defined. Sometimes you're comparing apples to oranges in G2 grids when it comes to cybersecurity products, but it's at least a step ahead of Gartner Peer Insights (we're in the "Security - Other" category).
What problems is the product solving and how is that benefiting you?
In a highly competitive market, we needed a review platform that could help us differentiate. Other review platforms were not intuitive and left our end users frustrated. G2 is the only review platform that made it quick and easy for our users to submit quality reviews and expand our customer share of voice.
Recommendations to others considering the product:
Understand what you get for the freemium offer vs paid subscriptions. Make sure that you have a solid G2 market category and audience fit before you attempt to collect reviews from your end users.
Great onboarding experience with a great team that was helpful.
What do you like best about the product?
Thorough, professional and helpful during the entire process.
What do you dislike about the product?
Wish there was a "Try before you buy" option that I could take advantage of.
What problems is the product solving and how is that benefiting you?
3rd party credibility, awareness and lead generation.
Recommendations to others considering the product:
Invest the time and effort required to make a good profile and be authentic with your outreach to your customers.
Great SaaS Product Review Platform
What do you like best about the product?
G2 is a great resource for information around SaaS Products as well as other software. They have a lot of great insights and I find the reviews reliable as well.
What do you dislike about the product?
I wish it was a bit easier to give reviews, but also understand that they need to make sure they are legitimate, so I understand that.
What problems is the product solving and how is that benefiting you?
G2 is not only a great place to find software, but also allows our SaaS product a great opportunity to grow our brand and gather reviews from customers. It also provides great feedback from customers on both what we are doing well, but also ways we can improve.
One of the best business software review sites around
What do you like best about the product?
G2's model: their combination of market presence and user satisfaction, and visualizing vendors in specific categories on a grid with these dimensions, is beneficial to B2B SaaS buyers and, by extension, B2B SaaS marketers. Their buyer intent data helps Marketing and Sales teams determine the buying behaviour on G2's site. Review collected by and hosted on G2.com.
What do you dislike about the product?
Their reporting needs improvement. G2 had a helpful ROI tool. It synced with Salesforce and would map buyer intent to your opportunities to know whether G2 buyer intent happened on an opp before or during an opp (lead gen vs influence). Unfortunately, they pulled this tool to re-tool it. For now, it's hard to truly measure the impact of G2 buyer intent (without the right resources on your end to configure Salesforce and the G2 SFDC connector to make pull off the same or similar ROI reporting). Review collected by and hosted on G2.com.
What problems is the product solving and how is that benefiting you?
We can let our users Market our solution for us by using G2 as a platform for their trusted voice. We just G2 buyer intent data as an audience for digital ads, and our Sales team uses it for targeted outreach.
We've greatly benefitted from G2:
+$6.5 million in SaaS subscription revenue from accounts that have had some form of G2 buyer intent
+$5 million in open pipeline from accounts that have had some form of G2 buyer intent
28% of recent PartnerStack buyers (i.e. the most recent 50 new customer accounts for PartnerStack) have had G2 buyer intent activity either shortly before connecting with PartnerStack (pre-opportunity creation) or during their buying cycle (post-opportunity creation, pre-opportunity closed won), with 20% of these opportunities having buyer intent on G2 shortly before opportunity creation. 58% of recent Mid-Market buyers had G2 buyer intent activity
The full story can be found on b2bsaasreviews.com
We've greatly benefitted from G2:
+$6.5 million in SaaS subscription revenue from accounts that have had some form of G2 buyer intent
+$5 million in open pipeline from accounts that have had some form of G2 buyer intent
28% of recent PartnerStack buyers (i.e. the most recent 50 new customer accounts for PartnerStack) have had G2 buyer intent activity either shortly before connecting with PartnerStack (pre-opportunity creation) or during their buying cycle (post-opportunity creation, pre-opportunity closed won), with 20% of these opportunities having buyer intent on G2 shortly before opportunity creation. 58% of recent Mid-Market buyers had G2 buyer intent activity
The full story can be found on b2bsaasreviews.com
Recommendations to others considering the product:
ROI measurement is one challenge with G2 buyer intent, so keep that in mind and have a plan for how to communicate the value of it.
G2 is a amazing platform to help get the pulse on your customers feedback
What do you like best about the product?
My favorite part is how easy G2 is to use for our customers and for me as the admin! Most online review platforms make leaving a review difficult or time consuming which mean I have to do a lot of babysitting when we do a review campaign but not G2. I also love how easy it is to leverage the reports for building our sales pipeline!
The other part that really stands out was the support I receive from my customer success manager. It is a huge time saver to know that I have someone willing to help me out when I need it and share best practices.
The other part that really stands out was the support I receive from my customer success manager. It is a huge time saver to know that I have someone willing to help me out when I need it and share best practices.
What do you dislike about the product?
Would love if we could use our CC to purchase Gift Cards. This is on the roadmap I heard.
What problems is the product solving and how is that benefiting you?
We are able to build a easy step for our advocates to share their story with us. Getting the advocates to start their journey by using G2 we are able to grow our program which supports marketing ,sales and CS.
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