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Hootsuite

Hootsuite

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6,255 reviews
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    Palak G.

My go-to partner for social media to educate my audience.

  • September 01, 2025
  • Review provided by G2

What do you like best about the product?
Hootsuite has been very helpful for managing Be Me's social media. Scheduling feature saves me hours every week. I can batch our period education content, schedule it across Instagram, Facebook, LinkedIn, and Twitter, then focus on engaging with our community. The social listening tools are fantastic - I track conversations about period shame, menstrual health, and pad safety. When someone needs support or has questions about their period, I can jump in quickly with helpful content
What do you dislike about the product?
I wish I could schedule posts to Google My Business. When we're running period awareness campaigns, being able to schedule everything at once would save so much time.
What problems is the product solving and how is that benefiting you?
Before Hootsuite, I was constantly juggling different platforms and missing important conversations. Now I can manage Be Me's education content in one place - Instagram, Facebook, LinkedIn, and Twitter all synchronized. We never miss period awareness campaigns anymore. That's the best part and I love about it.


    Ivan B.

Hootsuite: A Handy Tool for Juggling Many Social Media Accounts

  • August 31, 2025
  • Review provided by G2

What do you like best about the product?
What I like is the fact that all my social accounts are in one dashboard through Hootsuite. Well, it’s the scheduling tool—totally mind-blowing because now I prepare campaigns days in advance rather than literally scrambling to post in ‘real time.’ What I really like is the unified inbox, so I don’t lose out on any comments, DMs…everything is pulled into there. It’s really handy when an event or a campaign gets even a little bit of traction.
What do you dislike about the product?
Every so often, the approval workflow feels a bit cumbersome, especially with high volumes of content spread across teams. I’ve also seen some delay at times when switching between workspaces or loading a big library of assets. Finally, more integrations and automation flexibility -these guys are on par with Sprout Social in that regard.
What problems is the product solving and how is that benefiting you?
Pre-Hootsuite and I was lost in a sea of trying to manage Facebook, Instagram, LinkedIn, and Twitter individually, constantly logging in and out and dealing with fragmented analytics. Hootsuite simplified all of this by combining publishing engagement, and reporting into one easy platform. It easily saves me hours each week, helps me clearly demonstrate ROI to my leadership, and keeps my clients' campaigns organized.


    Shelby S.

Pleased with the product!

  • August 27, 2025
  • Review provided by G2

What do you like best about the product?
I love how hootsuite makes it easy to post on multiple sites, I also enjoy how AI helps with posting ideas. It does make it easy too use hashtags and that makes it a lot.
What do you dislike about the product?
I do not like how much they charge for each user, it would be better to have a package of at least two people, not just one user.
What problems is the product solving and how is that benefiting you?
It is making it easier for us to have a volunteer look at our social media accounts, I would like to have another user on our account.


    Kashish J.

3 Years with Hootsuite

  • August 27, 2025
  • Review provided by G2

What do you like best about the product?
The bulk scheduling feature, honestly. Individually scheduling posts would kill me. I can dump an entire month's content into a CSV file and upload everything at once. Last week I had more than 30 posts for a fashion client. The best part? I can set different posting times for each platform in that same upload. It's not sexy, but it saves me hours every week. Instead of clicking "schedule" 200 times, I'm actually doing the creative work that matters.
What do you dislike about the product?
Hootsuite's ad feature isn't that nice so we can't depend on it. It's just basic.
What problems is the product solving and how is that benefiting you?
Before Hootsuite, I was logging into every single social platform separately for each client. That meant managing dozens of passwords in sheet, switching between accounts constantly, and having zero overview of what was going where.
Now I can see everything in one dashboard. I know exactly what's posting when, across all platforms and all clients.


    Rina Bharath, M.

I've been using Hootsuite for over 10 years

  • August 26, 2025
  • Review provided by G2

What do you like best about the product?
I have always found Hootsuite easy to use and have seen many updates to features over the years. The spelling checker and reminders to tag accounts or attach graphics (for LinkedIn) are great. I also like the scheduling facility and ease of editing scheduled posts. I think it's great to get email notifications if a scheduled post hasnt been published for some reason (which doesnt happen often).

Since X (Twitter) removed their analytics function, I have been really impressed with the ease of setting up reports on Hootsuite which I can update each time I need them with a simple click of a button.

I like that I can post to numerous platforms including Google My Business.

Not that I have had to contact them much, but customer service over the 10 years that I have been using Hootsuite has been great including prompt, understanding, kind and helpful responses.

There are lots of things I like about using Hootsuite!
What do you dislike about the product?
It would be great if I could also search and tag X and Instagram accounts via Hootsuite as I can do with LinkedIn and Facebook, and it would also be great if I could tag in personal LinkedIn accounts.

Also, the ability to schedule posts to Google My Business rather than having to post live would save me time, as I could schedule all my client posts at the same time.
What problems is the product solving and how is that benefiting you?
For over 10 years, Hootsuite has helped me to save numerous hours scheduling content in advance on behalf of my 8 clients with over 40 social media accounts between them. The convenience of being able to search for and tag social media accounts on Facebook and LinkedIn whilst scheduling content is also great.

Hootsuite allows my client's Google profiles to be regularly updated with the ease of publishing posts whilst I use the software to schedule other content.

When X removed their analytics, Hootsuite's analytics section allowed me to seamlessy continue providing insights to my clients which I do on a quarterly basis.


    Emma W.

Helps keep social posting in order but could be smoother!

  • August 26, 2025
  • Review provided by G2

What do you like best about the product?
I like that I can manage different accounts without jumping between apps. Scheduling posts in advance saves me a lot of time and I find the calendar view helpful for seeing what’s coming up. It also makes teamwork easier since my colleague and I can see the same dashboard and avoid overlapping tasks.
What do you dislike about the product?
The mobile app can be improved in comparision to desktop version which makes quick edits on the go tricky.
What problems is the product solving and how is that benefiting you?
Before using it I would lose track of posts or forget which page I had already updated. Now I have everything lined up in one place. It reduces mistakes and saves a lot of time compared to logging in separately for each channel.


    Karli J.

All Encompassing Social Media Tool

  • August 25, 2025
  • Review provided by G2

What do you like best about the product?
From scheduling to listening, Hootsuite does it all! The customizable dashboard has been a game changer in monitoring analytics and creating reports. The Inbox feature makes it easy to manage inbound messages across platforms.

The software is super reliable. There are rarely any issues, but when there are, they are fixed quickly.

Our account manager is always responsive and super knowledgeable. They provide tailored resources that are relevant to our industry and strategy. This personalized support has made a huge difference in our social media strategy.

I've tried other social media management tools in the past, but Hootsuite is truly the best. I highly recommend!
What do you dislike about the product?
I haven't had any major issues with Hootsuite. I will say it usually takes a day or so for metrics to align with meta, and there are some discrepancies from time to time.
What problems is the product solving and how is that benefiting you?
Hootsuite is saving me so much time responding to customers. I loved the saved replies.


    Cecilia P.

Hootsuite helps me keep track of social media, but it has some issues too.

  • August 20, 2025
  • Review provided by G2

What do you like best about the product?
Love that Hootsuite pools all my social media along with media mentions in one place. Pretty much saves me hours that I would spend searching manually through different platforms. The scheduler is just friendly, and I enjoy the dexterity of repeating posts across different accounts without starting from scratch. Analytics, particularly those sort of insights like best time to post, have directly improved my engagement rates. The support team is awesome: very responsive, patient, willing to walk me through new features or fixes.
What do you dislike about the product?
One of the big frustrations is that they don’t catch all of the conversations—I thought I’d be able to keep an eye on untagged brand mentions, but the plan only covers tagged mentions, which I was already them for free. Some of the integrations are a bit clunky, especially tying in Facebook or Instagram accounts. Also, the interface can at times feel overbearing; I’ve found myself clicking around trying to remember where features were buried.
What problems is the product solving and how is that benefiting you?
Hootsuite has streamlined my process; I can track mentions, monitor competition, and generate reports all in one place instead of having to juggle many tools. Quickly measure brand sentiment at any time and react quickly in adjusting messaging. The biggest win with client work has been standardized reports and qualitative insights in pitches and performance reviews.


    Edna W.

Free Plan Powerhouse

  • August 20, 2025
  • Review provided by G2

What do you like best about the product?
Let me tell you something about Hootsuite. I came into this game years ago and I started on the free plan. And to this day, it's absolutely insane what you can get done on that free plan.

The flexibility is just what you need to get things moving. It's a massive time-saver, letting you get your content scheduled and your posts out without having to be glued to your screen all day. Plus, the fact that you can carve out space for your interns to get their work done? That's a game changer right there.

I'm telling you, this is one of the best platforms out there. It's a beast on its own, and I have no plans on leaving anytime soon. Why would I, when it works this well?
What do you dislike about the product?
some times it not as friendly when pre-posting. And I get some duplication sometimes.
What problems is the product solving and how is that benefiting you?
Saving me time and being able to have my team use it


    Shana B.

Best Social Media Platform for lean and mean teams

  • August 19, 2025
  • Review provided by G2

What do you like best about the product?
Hootsuite's intuitive platform design, including OWLGPT, analytics, and social scheduling features, makes it accessible and user-friendly for new employees, interns, and less tech-savvy team members.
What do you dislike about the product?
My biggest concern with Hootsuite is the lack of a video asset library. This limitation makes sharing reels and MP4 assets challenging, as the platform doesn't allow direct uploads to the content library, requiring workarounds for video content management.
What problems is the product solving and how is that benefiting you?
The OWLGPT feature is highly effective at creating social media copy that sounds natural and platform-appropriate. It allows us to tailor messaging for different audiences across various social platforms, ensuring each post resonates with the specific user base of that channel.