Hootsuite
HootsuiteReviews from AWS customer
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Excellent Cross-Channel Posting, But Mobile App Needs Improvement
What do you like best about the product?
Hootsuite's greatest strength is the ability to push cross-channel content to multiple platforms simultaneously and with channel-specific customization.
What do you dislike about the product?
The mobile app struggles to keep up with the functionality of the web applet.
What problems is the product solving and how is that benefiting you?
In the education marketplace, our audiences run the gamut; Hootsuite enables us to tailor content to future students who are younger, while simultaneously making it relevant for the alumni and benefactors that help make the education possible. I also appreciate the social score, which we use as a barometer for performance, and recommendations provided for improvement. Hootsuite will often see the forest through the trees of our posting.
Streamlined Social Media Management Across Platforms
What do you like best about the product?
I have been using Hootsuite for 11 years for social media management and find its user-friendly setup very appealing. Hootsuite's ability to organize and schedule multiple posts across different platforms has been invaluable, allowing me to strategically plan and oversee my social media content. I appreciate the feature that suggests optimal posting times, which helps maximize engagement, and the convenience of easily tracking mentions to see who is talking about our schools and what they are saying. The capability to manage multiple platforms with different accounts in one place is another significant advantage, making Hootsuite a critical tool in my workflow.
What do you dislike about the product?
I dislike how Hootsuite's current system makes it challenging to easily see the scheduled posts as was previously possible with a 'Scheduled' stream. This change, influenced by Meta's updates, complicates my workflow, as I now need to navigate through the planner, select my stream, and click through the week to find what I’m looking for.
What problems is the product solving and how is that benefiting you?
I use Hootsuite to organize and schedule posts on multiple platforms, allowing strategic planning. It suggests optimal posting times and tracks mentions, enhancing my social media management.
Great for Social Media Marketing, But Video Editing Needs Improvement
What do you like best about the product?
It is a user friendly one stop shop for SM marketing. I use it daily and post to most platform. The integration from platform to platform has improved greatly over the last two years.
What do you dislike about the product?
I wish it had ALL the Canva capabilities. Some things seem to be missing. And the video editor is not easy. I never use it. I don't even understand it.
What problems is the product solving and how is that benefiting you?
Posting to all platforms at once and tracking what works.
Efficient Multi-Platform Scheduling, But 30-Minute Wait Is Limiting
What do you like best about the product?
I like the ability to quickly schedule social content for multiple platforms quickly.
What do you dislike about the product?
I dislike that there is a waiting period of at least 30 minutes to schedule content.
What problems is the product solving and how is that benefiting you?
I currently don't have a problem that Hootsuite is solving that I know of.
User-Friendly and Affordable, But Occasional Post Failures
What do you like best about the product?
Easy to use and budget friendly. This tool is one the better priced dashboards out there.
What do you dislike about the product?
I have on more than one occasion had scheduled posts fail to send.
What problems is the product solving and how is that benefiting you?
One main dashboard to view all social channels in one place. I love the calendar view to see high level of what is going out during the week and appreciate the app as well for when I am on the go.
Great Collaboration and AI Tools, But Recent UI Changes Disappoint
What do you like best about the product?
What I like most about Hootsuite is that it is easy to tag social media accounts and add members as collaborators within the platform. I like the analytics that are built into the platform as well. I also like how many AI tools it has incorporated to make it easier for social media managers.
What do you dislike about the product?
What I find frustrating are the updates that were made June 2024. I wish they had left the dark background on the far-left side section where the different navigation tools are located. I find the "all white" to make it harder to easily see the different tools. The photo upload application can also be tricky since it sometimes pops up at the very bottom of my screen and I have to scroll down to be sure I can upload properly. Also, I have issues trying to activate Facebook accounts. I can take a few times to get Hootsuite to give me the correct account. I have tried adding "-" and sometimes that works better and the same with LinkedIn.
What problems is the product solving and how is that benefiting you?
N/A
Effortless Social Scheduling, But App Needs Improvement
What do you like best about the product?
Hootsuite helps me work smarter and not harder. I use it to schedule LinkedIn, Twitter/X, Instagram, & Facebook posts.
What do you dislike about the product?
I'm not a fan of the Hootsuite App. I don't think it's reliable or user-friendly.
What problems is the product solving and how is that benefiting you?
I juggle many assignments at my job, and Hootsuite makes managing my company's social media both efficient and fun!
Effortless Multi-Platform Scheduling, But Photo Editing Needs Improvement
What do you like best about the product?
The ability to schedule content on multiple platforms at one time.
What do you dislike about the product?
The in-house photo-editing capabilities are fairly limited.
What problems is the product solving and how is that benefiting you?
Hootsuite allows me to plan and schedule content across multiple platforms at one time saving me time and energy.
Great Multi-Platform Scheduling, But Instagram Photo Limit Frustrates
What do you like best about the product?
I appreciate being able to schedule the same post to go live on multiple platforms simultaneously. This makes ease of cross-platform functions accessible, as well as knowing I can start checking analytics at the same time on all the apps. I also appreciate the reports that you can build out for metrics.
What do you dislike about the product?
The fact that I still can't post more than 10 photos on Instagram through Hootsuite is frustrating, especially since this feature has been available in the Instagram app itself for quite a while. This limitation means I have to spend extra time downloading the photos to my phone and then use the Instagram app directly to schedule my posts, rather than being able to do it all through Hootsuite.
What problems is the product solving and how is that benefiting you?
Having all my posts managed in a single, centralized location makes it much easier to handle multiple platforms simultaneously, as well as to manage scheduling and track analytics. This setup has helped me develop a more thorough content calendar and streamline my scheduling process.
All-in-One Social Management with Powerful Tools—Occasional Account Disconnects
What do you like best about the product?
1. All social profiles in one place
You can schedule, monitor, and respond to messages across platforms like Instagram, Facebook, LinkedIn, X/Twitter, TikTok, etc. from one dashboard.
2. Powerful scheduling tools
Bulk scheduling, calendar view, content approvals, and automated publishing help teams save time.
3. Strong analytics & reporting
It provides detailed performance data and customizable reports, useful for agencies and social media pros.
4. Team collaboration
Roles, permissions, content assignments, and workflows make it great for larger teams.
5. Social listening & engagement tools
Track conversations, keywords, and brand mentions, plus respond to comments/messages in one inbox.
6. Integrations & app marketplace
Connects with Canva, Dropbox, Google Drive, HubSpot, Salesforce, and more.
You can schedule, monitor, and respond to messages across platforms like Instagram, Facebook, LinkedIn, X/Twitter, TikTok, etc. from one dashboard.
2. Powerful scheduling tools
Bulk scheduling, calendar view, content approvals, and automated publishing help teams save time.
3. Strong analytics & reporting
It provides detailed performance data and customizable reports, useful for agencies and social media pros.
4. Team collaboration
Roles, permissions, content assignments, and workflows make it great for larger teams.
5. Social listening & engagement tools
Track conversations, keywords, and brand mentions, plus respond to comments/messages in one inbox.
6. Integrations & app marketplace
Connects with Canva, Dropbox, Google Drive, HubSpot, Salesforce, and more.
What do you dislike about the product?
1. Higher pricing than many alternatives
Hootsuite has increased its prices over time, and it can feel expensive—especially for small businesses, solo creators, and freelancers.
2. Learning curve
Because it’s feature-heavy, the interface can feel overwhelming at first compared to simpler tools like Buffer or Later.
3. Limited features on lower-tier plans
Some key features (advanced analytics, more profiles, team collaboration) require higher-priced plans.
4. UX/UI feels dated to some users
Although it has improved, some users feel the dashboard isn’t as modern or intuitive as newer platforms.
5. Social listening limitations without add-ons
Hootsuite has listening tools, but deep listening/monitoring often needs expensive upgrades or integrations.
6. Mobile app isn’t as strong as the desktop version
Some tasks are harder to do on mobile, making on-the-go management less smooth.
Hootsuite has increased its prices over time, and it can feel expensive—especially for small businesses, solo creators, and freelancers.
2. Learning curve
Because it’s feature-heavy, the interface can feel overwhelming at first compared to simpler tools like Buffer or Later.
3. Limited features on lower-tier plans
Some key features (advanced analytics, more profiles, team collaboration) require higher-priced plans.
4. UX/UI feels dated to some users
Although it has improved, some users feel the dashboard isn’t as modern or intuitive as newer platforms.
5. Social listening limitations without add-ons
Hootsuite has listening tools, but deep listening/monitoring often needs expensive upgrades or integrations.
6. Mobile app isn’t as strong as the desktop version
Some tasks are harder to do on mobile, making on-the-go management less smooth.
What problems is the product solving and how is that benefiting you?
Managing many social accounts/platforms
When you have multiple social profiles (Facebook, Instagram, LinkedIn, Twitter/X, YouTube, etc.), juggling logins, content calendars and posting times becomes complex.
When you have multiple social profiles (Facebook, Instagram, LinkedIn, Twitter/X, YouTube, etc.), juggling logins, content calendars and posting times becomes complex.
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