Hootsuite
HootsuiteReviews from AWS customer
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Makes it easy to manage 50+ accounts
What do you like best about the product?
I like the content libraries the best! Hootsuite makes it easy to provide a vareity of content that stays up to date for multiple platforms. When uploading, Hootsuite makes it very convenient to add a tag to easily track and package everything up so a post is ready to go!
What do you dislike about the product?
One downside is not being able to add music from specific platforms like Instagram when posting. You have to manually go into the specific platform to add music or post the video natively on the platform. With managing many accounts it would also be beneficial to see specifically who posted what from the content library. Right now, you can only see how many times the post was posted.
What problems is the product solving and how is that benefiting you?
Because we manage so many accounts we have previsouly struggled with glitches, specifically when adding content to the content library which makes the platform slow. Hootsuite has been very helpful throughout this process. They have communicated with us quickly and had mutiple calls with us checking in on the issue. We now can upload content to the library quickly and efficiently and the solution has been solved!
Hootsuite functionalities
What do you like best about the product?
Hootsuite makes it easy for companies to schedule/post content across channels, prompting companies to develop their primary message and then differentiating based on channel to maximize engagement and success. The scheduling platform is relatively user-friendly too!
What do you dislike about the product?
When it comes to inbox monitoring on Hootsuite, there seem to be limited functions -- particularly for LinkedIn that then require additional steps to properly track engagement. For instance, in order to see reposts on LinkedIn, one needs to go into the native platform to check.
What problems is the product solving and how is that benefiting you?
Hootsuite helps us manage and track engagement with our client's social media channels to best maintain and report back on our work.
A reliable service with great reporting tools let down by customer service
What do you like best about the product?
Hootsuite never skips a beat when posting scheduled content - I have used it both agency and client side to manage multiple channels and accounts. I used the tool every day for at least 3 years and never found it skip a beat. Once accounts were set up and posts scheduled I found I could trust the platform to take it from there.
The analytics tools were also very useful - especially the ability to export to PDF and PPT formats, meaning I could integrate charts and graphs into my own reports easily.
The user interface is well laid out and easy to understand even at first glance.
Over all I would recommend Hootsuite itself as a platform for managing multiple social media accounts. It offers dependability and some valuable insights tools that make reporting a lot easier than it would be otherwise.
The analytics tools were also very useful - especially the ability to export to PDF and PPT formats, meaning I could integrate charts and graphs into my own reports easily.
The user interface is well laid out and easy to understand even at first glance.
Over all I would recommend Hootsuite itself as a platform for managing multiple social media accounts. It offers dependability and some valuable insights tools that make reporting a lot easier than it would be otherwise.
What do you dislike about the product?
Unfortunately in my experience the customer service angle is what lets Hootsuite down, which is a disappointment and ultimately what led my team and I do migrate to a competitor.
We were frequently offered regular touchpoints with customer reps only for these to be continually rescheduled and - on at least one or two occasions - cancelled without any notice. I turned up to a call and waited 15 minutes for nobody to show up. Emails required chasers in order to get a response.
We had one customer rep who I never actually met over the course of almost a year, and by the time we had a call with Hootsuite we had by that point been assigned another rep who promised more regular contact and more updates on upcoming features to ensure we were making the most of the platform, but things soon fell back to the same old situation, where as a client we simply felt undervalued.
It may be that we weren't spending enough to qualify for more attention, but it felt like there was a lot of promise with little delivery in terms of customer support and responsiveness on the occasions when we did have a few questions and queries about the service.
It's a good thing that the service is so reliable as my team and I were left uncertain what might happen had we encountered a a critical issue with the service that would have required more immediate help and direct contact from Hootsuite.
Fortunately, this is something that Hootsuite can easily address - the service itself is solid, it's just how valued and supported we felt as customers that let us down.
We were frequently offered regular touchpoints with customer reps only for these to be continually rescheduled and - on at least one or two occasions - cancelled without any notice. I turned up to a call and waited 15 minutes for nobody to show up. Emails required chasers in order to get a response.
We had one customer rep who I never actually met over the course of almost a year, and by the time we had a call with Hootsuite we had by that point been assigned another rep who promised more regular contact and more updates on upcoming features to ensure we were making the most of the platform, but things soon fell back to the same old situation, where as a client we simply felt undervalued.
It may be that we weren't spending enough to qualify for more attention, but it felt like there was a lot of promise with little delivery in terms of customer support and responsiveness on the occasions when we did have a few questions and queries about the service.
It's a good thing that the service is so reliable as my team and I were left uncertain what might happen had we encountered a a critical issue with the service that would have required more immediate help and direct contact from Hootsuite.
Fortunately, this is something that Hootsuite can easily address - the service itself is solid, it's just how valued and supported we felt as customers that let us down.
What problems is the product solving and how is that benefiting you?
Hootsuite solves the issue of keeping eyes on a number of social media channels across different platforms. It's a lifesaver for keeping a bird's eye view on the social media landscape, listening across various profiles and posting in a regular and coherent manner. The AI tools assist with post and copy creation, and while my team have not used these, there are sign-off and approval facilities that I imagine can be veyr useful.
hootsuite also solves the problem of tracking analytics and being able to accurately and easily generate attractive reports for senior management on social media performance - this is something I cannot stress enough the value of.
The inbox feature integrating with private messaging on various platforms is also a life saver.
Unless I was only managing one or at most two social media channels, a tool like Hootsuite is essential for making sure a handle is kept on our social media presence.
hootsuite also solves the problem of tracking analytics and being able to accurately and easily generate attractive reports for senior management on social media performance - this is something I cannot stress enough the value of.
The inbox feature integrating with private messaging on various platforms is also a life saver.
Unless I was only managing one or at most two social media channels, a tool like Hootsuite is essential for making sure a handle is kept on our social media presence.
An easy experience
What do you like best about the product?
The scheduling feature is seamless, user-friendly, and easy to navigate.
What do you dislike about the product?
The ability to schedule the first comment on a LinkedIn scheduled post. We'd love to be able to do this to work with the LinkedIn algorithm changes (links in captions decrease performance).
What problems is the product solving and how is that benefiting you?
Posting in different timezones.
Scheduling a few days ahead.
Scheduling a few days ahead.
Great software and people
What do you like best about the product?
The reporting capabilities are significant'y better then competitors. There is a lot more flexibility in how you can set up reports. The listening capabilities are powerful as well. Whilst we are yet to use it, I think the integration with ads is a good feature as well.
Also, all of the staff at Hootsuite that I have met with are extremely professional and helpful.
Also, all of the staff at Hootsuite that I have met with are extremely professional and helpful.
What do you dislike about the product?
Not much to be honest. I have had no complaints from the social media managers. Camapign management is on a par with other vendors.
What problems is the product solving and how is that benefiting you?
Improves our listening capabilities for market analysis and competitior research
If you work in Social Media, you need this tool!
What do you like best about the product?
Simple interface, great features for scheduling and analyzing posts, tons of actionable insights, all packed in one tool. Really like how I can find the answers to all my questions in one place. It is my daily social media assistant! Customer Support is fantastic and I can always reach out to them for the slightest issue. With the integration of Talkwalker and AI, we are able to check our dail social media performance score, get more personalized suggestions and also listen to what our audience is telling us.
What do you dislike about the product?
Nothing at the moment. We are very happy with the service. We are able to implement this tool with ease across all colleagues.
What problems is the product solving and how is that benefiting you?
Daily Social Media posts scheduling, analyzing performances (paid and organic), giving me precise insights about best times to publish & what kind of content I could focus more on, providing content to my fellow teammates via Content Library and in general any questions I might have about our posts and channel performances. We are also understanding our performance with the social media performance score and able to do basic listening with brand conversations, trending topics, sentiment, etc.
It's a good tool to save time and get good results on social media
What do you like best about the product?
It helps to identify the content that brings in the most engagement and revenue.
What do you dislike about the product?
You have to pay for extra features that are very usefull.
What problems is the product solving and how is that benefiting you?
To put social media to work for the business, save time and neasure results.
Saves us a lot of time in our social media management
What do you like best about the product?
We love that we can post across all our social media platforms from one place, saving us lots of time. In particular, being able to collate and reply to all our social media comments and DMs from one central inbox instead of having to log in to each platform separately is a massive help.
What do you dislike about the product?
A couple of downsides are that Hootsuite doesn't seem to pick up posts that mention us on LinkedIn. We can see when we've been tagged in comments, but not posts. We also find that posting reels/video content is usually best done natively on each platform, rather than posting through Hootsuite, so that you don't lose all the video editing/posting features like being able to select your thumbnail etc.
What problems is the product solving and how is that benefiting you?
It solves the problem of having multiple social platforms to manage. We don't have to log in/out, check for notifications and respond to enquiries through each separate app, we can do it all in one place which saves us a tonne of time.
Recommended for experienced social media individuals
What do you like best about the product?
Good support for social content scheduling and caption generation
What do you dislike about the product?
Non-flexible reporting features and limited integration for Tiktok
What problems is the product solving and how is that benefiting you?
Content Scheduling is easier and performance reports have faster turnaround time
Comprehensive service with great customer service
What do you like best about the product?
It usually just works and great reporting facilities. I also like the regular checkins and updates.
What do you dislike about the product?
It is quite expensive and I am missing some functionality
What problems is the product solving and how is that benefiting you?
Reporting is much better than on teh native platform
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