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Hootsuite

Hootsuite

Reviews from AWS customer

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    Apparel & Fashion

Would 100% recommend

  • November 13, 2024
  • Review provided by G2

What do you like best about the product?
Hootsuite has been invaluable for managing our social media presence efficiently and effectively. Its platform allows us to schedule posts, monitor engagement, and analyze performance across all our social channels from one central dashboard. Beyond the tool itself, my account contact has been incredibly helpful, providing quick responses and personalized support whenever needed. Their prompt communication and insightful advice have been key in helping us make the most of Hootsuite’s features, ensuring we can stay organized and reach our audience more strategically.
What do you dislike about the product?
We have a large following on Facebook and would love to utilize the product tagging feature to enhance our posts. However, since Hootsuite doesn’t currently support scheduling for product tags, we need to add them manually to ensure our content remains user-friendly and engaging.
What problems is the product solving and how is that benefiting you?
Hootsuite solves the problem of managing multiple social media accounts by providing a centralized platform for scheduling, monitoring, and analyzing posts across channels, which saves time, improves organization, and boosts engagement.


    Annabel .

Good for Basic Social Media Needs but Needs Improvement in User friendliness & LinkedIn Integration

  • November 13, 2024
  • Review provided by G2

What do you like best about the product?
They cover the basics of what you need for successful social media management. I liked the scheduling feature (when it worked) as posts were published as planned and you don't need to check on every single platform. The preview was also really helpful to see how the post will end up looking on those platforms.

Their analytics tool offers helpful insights and the inbox makes it easy to manage incoming messages and comments from various platforms.

Their CSM was really helpful and tried his best to help us at all time.

We used Hootsuite on a daily basis (we're not a customer anymore as of December 2024).
What do you dislike about the product?
We found Hootsuite to not be really intuitive. We had to contact CSM multiple times to figure out easy ways of using the tool. All in all it's not really user friendly nor intuitive. it would be great to have posts visisble in the monthly calendar preview and not just the number of posts. It would also be amazing if you could just drag and drop postings within the calendar and color-code campaigns to make it easier for big teams to collaborate.

Their scheduling didn't always work and it can be annoying to tag other accounts since you need the precice name ot those from Twitter and IG (so we had to go to the platform and copy paste their names). As for people tagging on LinkedIn, this is not available. So again we had to go to the platform itself to do that. We got a social media tool so we don't have to check every platform on a daily basis, but especially for LinkedIn, this was not possible. I know that the platforms itself can also be very restrictive, so not all blame falls onto Hootsuite :)
What problems is the product solving and how is that benefiting you?
We used Hootsuite as the central hub for all our social media managing efforts. We're a bigger team, so working together on posts, responding to messages and pulling analytics can be challenging without a good social media management tool. Using Hootsuite helped us by saving time and making collaboration on posts easier. Overall it has improved our efficiency and long-term planning of our content calendar.


    Shelby B.

Powerful Tool but Could Use a Few Tweaks

  • November 13, 2024
  • Review provided by G2

What do you like best about the product?
I spend multiple hours a day on Hootsuite and it's a time saver for managing multiple brands across many platforms. The scheduling feature is especially helpful in letting me plan posts in the future. The analytics tool gives us solid insight into what's working and what's not so we can change our strategy. Our customer support representative has been fantastic - always responsive and proactive about helping us out.
What do you dislike about the product?
Hootsuite has some great features, but there are a few areas where it could improve. The interface is not as intuitive as it could be. Things like color-coding posts and better tags with filtering would make organizing posts and campaigns a lot easier. The approval process could also use a refresh, to bulk approve the same post on multiple platforms instead of breaking them into separate posts. Additionally, adding sentiment tracking would make the social inbox even better.
What problems is the product solving and how is that benefiting you?
Hootsuite makes managing multiple social media accounts much easier by having it all on one platform. It saves me a lot of time to post and schedule things at scale instead of logging into so many accounts each day. On top of that the analytics gives me a quick view into useful data to switch up our social media strategy to get better performance.


    Nikita P.

Makes my work as a Social Media Strategist way easier and efficient.

  • November 13, 2024
  • Review provided by G2

What do you like best about the product?
I like that I have an access to all the social media our university has in one place, so I can manage them all together and see the whole social media marketing picture using analytics Hootsuite offers.
What do you dislike about the product?
I would like to see a more comprehensive IG posts analytics, and being able to reshare IG stories in Hootsuite.
What problems is the product solving and how is that benefiting you?
It helps to communicate with our audience in one place and see the performance of our posts on all the social media.


    Priyanka L.

Great Tool, Amazing customer service

  • November 13, 2024
  • Review provided by G2

What do you like best about the product?
The tool is top of the class in covering enterprise-level social media requirements. The sentiment analytics and data precision are top-notch. Also, the technical support group is open to feedback and works on it immediately, which doesn't happen with most enterprise-level solution providers
What do you dislike about the product?
Not covering PR and LinkedIn sentiments as of now is my ask not necessarily a dislike
What problems is the product solving and how is that benefiting you?
Getting the pulse of our events, campaings and customers.


    Insurance

Great software for multiple platforms.

  • November 13, 2024
  • Review provided by G2

What do you like best about the product?
What I enjoy about Hootsuite is being able to handle multiple platforms all in one place. The inbox and scheduling has been a great asset for our company.
What do you dislike about the product?
There's not much to dislike about Hootsuite, it is very user friendly.
What problems is the product solving and how is that benefiting you?
Complying all of our incoming messages and comments to be able to manage efficently. Also, scheduling out our content.


    Lea B.

Hootsuite has helped me stay organized

  • November 13, 2024
  • Review provided by G2

What do you like best about the product?
My favourite feature about hootsuite is scheduling posts ahead of time. This has helped immensly on staying organized. I also love how easy it is to respond to comments. Since we have multiple accounts, it makes my life much easier to stay ahead of comments.
What do you dislike about the product?
I wish Hootsuite could add locations to posts, and also have links when making instagram stories. That would make it easier to posts stories.
What problems is the product solving and how is that benefiting you?
It is helping me stay organized. Sometimes it is hard to remember to posts things, so Hootsuite helps me focus on other things while since I am able to schedule posts ahead of time. It also helps me connect to our followers by responding to comments easily.


    Hospital & Health Care

Great experience with Hootsuite

  • November 13, 2024
  • Review provided by G2

What do you like best about the product?
We have utilized Hootsuite Amplify for member and employee advocacy, and it has helped tremendously to have a digital content library that users can connect to to easily share out information about our business' products. Customer support and training has been superb.
What do you dislike about the product?
Users have complained that it is difficult to connect Meta profiles to Hootsuite Amplify because they have personal profiles, not business accounts. Video is also not able to be posted to Facebook via Hootsuite Amplify.
What problems is the product solving and how is that benefiting you?
We have long sought a tool that would allow us to upload approved content so that members and employee can share out about our brand. As a regulated industry, internal approval of assets is often multi-layered. Providing those assets via Hootsuite Amplify has given users the confidence that the information is accurate before they share out.


    Drew G.

Great Service!

  • November 13, 2024
  • Review provided by G2

What do you like best about the product?
I love that the team is ready and able to help us when needed. They conduct regular check-ins and make the process easy for us, particularly when new products come online.
What do you dislike about the product?
Threads doesn't really work for our account. Also, some analytics features (i.e. Followers) don't include all accounts (including YouTube and Threads), which is a tad inconvenient.
What problems is the product solving and how is that benefiting you?
Convenience and reporting. It's great to have everything in a single spot that you can treat as your primary source of data.


    Government Administration

Hootsuite boosts our productivity and efficiency.

  • November 13, 2024
  • Review provided by G2

What do you like best about the product?
The ability to schedule content across a multitude of platforms and handles. As well as providing in-depth reporting and analytics on performance.
What do you dislike about the product?
- The removal of basic social listening tools.
- Ability to view drafts with published posts.
- Ability change links in bio for Instagram native link menu.
- Ability to produce reports just for ads.
What problems is the product solving and how is that benefiting you?
We have over 30 social media profiles across Ministries and Department and Hootsuite makes it extremely easy to manage content and publish across multiple profiles.