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Hootsuite

Hootsuite

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6,489 reviews
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    Nicole G.

A Reliable Social Media Management Tool

  • October 02, 2025
  • Review provided by G2

What do you like best about the product?
Hootsuite makes managing multiple social media accounts easy and efficient. I find the scheduling feature especially helpful, as it allows me to plan posts in advance across different platforms from one dashboard. The content calendar gives a clear overview of upcoming posts, which makes collaboration and planning much smoother.
What do you dislike about the product?
While Hootsuite is powerful, it can feel overwhelming and not always user-friendly for beginners. Some features are hidden within menus, making navigation a little clunky. The pricing is another drawback—the more advanced plans can be quite expensive, especially for small businesses or individuals who just need basic tools. Additionally, certain platforms don’t always integrate seamlessly, and occasionally scheduled posts fail to publish, which can be frustrating.
What problems is the product solving and how is that benefiting you?
Hootsuite helps me save time by managing all my social media accounts in one place instead of constantly logging in and out of different platforms. It keeps my posting consistent with the scheduling feature, which is crucial for maintaining engagement without needing to be online 24/7. On top of that, the team collaboration tools make it easier to coordinate content and approvals without messy back-and-forth emails.


    Cristina P.

One-Stop Solution for Social Media Management

  • October 02, 2025
  • Review provided by G2

What do you like best about the product?
I love that Hootsuite is a one-stop shop for managing social media across multiple platforms. This feature greatly simplifies my work, allowing me to create content, track its performance, and decide on the best times to post, all within the same tool. As a writer, I find immense value in its ability to make my content more attention-grabbing and help avoid repetition, ensuring that my posts maintain audience interest. With my numerous responsibilities, Hootsuite's ease of use makes the social media management aspect of my job much less stressful. The initial setup was very easy and intuitive, and supplementary seminars I attended were highly informative, enhancing my use of the platform. I also appreciate how Hootsuite outperforms Meta, making it my preferred choice. My confidence in Hootsuite is solidified by my perfect recommendation score of 10, as I've already referred it to many colleagues.
What do you dislike about the product?
I have trouble editing things after posting sometimes, but it's not a deal-breaker.
What problems is the product solving and how is that benefiting you?
I use Hootsuite for managing social media across platforms, crafting engaging posts, and optimizing posting times, simplifying my work and increasing its impact.


    Sierra G.

Hootsuite

  • October 01, 2025
  • Review provided by G2

What do you like best about the product?
I love how easy Hootsuite is to use. We can easily link our social media channels into the application and schedule posts easily. I use Hootsuite almost every day. I like to schedule post a week or two in advance so I'm not scheduling to churn out content at the last minute so this helps me create content in batches and schedule it with ease. Hootsuite also has its own analytics right in the software which makes it easy to see how well you're doing. Since the way we use it ties into the franchise, we can easily get the graphics that the franchise allows us to use it as well.
What do you dislike about the product?
I dislike that for the past two months or so we have got disconnected from one of our Instagram profiles and haven't been able to reconnect it so posts haven't been posting all this time. Not sure if it is an Instagram thing or Hootsuite thing.
What problems is the product solving and how is that benefiting you?
Hootsuite is helping plan social media content since we post one to two posts a day.


    Tessa M.

All in one tool for managing multiple social channels !

  • October 01, 2025
  • Review provided by G2

What do you like best about the product?
I like how Hootsuite lets me manage all of our social media accounts from one dashboard. Scheduling posts for different platforms at the same time is very convenient, and the calendar view makes it easy to plan ahead. The ability to monitor comments and messages in one inbox saves a lot of time compared to switching between apps.
What do you dislike about the product?
Some of the analytics reports feel basic unless you upgrade to higher plans. The interface can also feel slightly outdated compared to newer tools, and sometimes the post previews don’t perfectly match how they appear when published.
What problems is the product solving and how is that benefiting you?
Hootsuite helps streamline our entire social media workflow. Instead of logging into multiple accounts. Ican schedule content, monitor engagement and respond to messages from a single place. It has made collaboration easier across our team and ensured we never miss posting deadlines.


    Jolena P.

Easy onboarding process and display set up.

  • September 30, 2025
  • Review provided by G2

What do you like best about the product?
I appreciate the analytics and social listening component on the site.
What do you dislike about the product?
There's room for growth in regards to uploading content on the site, and previewing it for display purposes. It's still a bit dated in it's ratio-sizing and has limited capabilities in what it can do when SMMs upload content to schedule.
What problems is the product solving and how is that benefiting you?
It allows the older generations to adapt to Hootsuite and provides easy, clear intel that can be printed & shared for their viewing.


    David S.

Hootsuite Helps Me Track My Social Media Activity And Schedule My Posts With Ease.

  • September 28, 2025
  • Review provided by G2

What do you like best about the product?
Using Hootsuite to schedule my multi-social posts really helps me save a ton of time. Hours each week get saved just because I can adjust my posts to a calendar view which lets me see multiple posts at once. I can even get everything planned, and I can fill content calendar and not worry about any gaps and missing posts. I can see and get everything I need without always having to switch accounts, or at least making it really easy.
What do you dislike about the product?
Some features do feel a little outdated compared to some of the newer tools and features and on some occasions, some posts are published differently than how they are shown in the preview. Also when I need to add more team members and accounts, it is definitely not the cheapest option. The mobile app is also okay for quick looks but for a more functional app, I usually wait to do things on a desktop.
What problems is the product solving and how is that benefiting you?
For me, Hootsuite is a life saver as I can manage several clients and channels without the hassle of logging in and out every single time. And it is the simplicity and the dependability of being able to use an all in one tool from anywhere that counts and not the extra features.


    Anjali S.

Hootsuite helps to expand our B2B social presence

  • September 28, 2025
  • Review provided by G2

What do you like best about the product?
Analytics dashboard provides exactly the insights, I need for strategic decisions. Coming from my project management background, I value data driven approaches. Seeing which corporate gift categories generate the most engagement directly informs our inventory planning and product development.
What do you dislike about the product?
Mobile app can be frustratingly slow when uploading multiple high-resolution images. When showcasing gift collections or creating carousel posts featuring our product range, the lag time disrupts my workflow. This is particularly challenging when I need to make quick updates on the go.
What problems is the product solving and how is that benefiting you?
Managing social media for our corporate gifting business used to be a nightmare. I'd forget to post during Diwali season or miss important client milestones. Not great when you're trying to build professional relationships. Hootsuite fixed my biggest headache, timing. I can schedule posts weeks ahead, so we never miss those crucial corporate gifting moments.


    Sneha G.

Reliable social media tool

  • September 27, 2025
  • Review provided by G2

What do you like best about the product?
Bulk scheduling feature is perfect for my workflow. I work with entrepreneurs, VCs, and Forbes 30 Under 30 founders who need consistent posting across LinkedIn, X, and Instagram. Instead of logging into each client's account daily, I can plan their entire week of content in one sitting.
What do you dislike about the product?
Interface gets overwhelming fast. When you're managing 15-20 client accounts at once like I do, the dashboard becomes really cluttered.
What problems is the product solving and how is that benefiting you?
Sometimes I'd forget to post for certain clients or post at completely wrong times for their audience. The scheduling calendar keeps everything organized so our thought leaders maintain consistent visibility. The absolute worst thing was accidentally posting one CEO's content on another founder's profile. This nightmare scenario never happens now since each client has their own organized workspace.


    Jhuliana L.

Hootsuite use on a daily basis

  • September 23, 2025
  • Review provided by G2

What do you like best about the product?
I work with Hootsuite every single day and without it I think my social media manager work wouldn't be the same. I like the tags and campaigns feature which allows me to run reports from the campaigns we have around the globe and can filter by tags in the calendar view.
What do you dislike about the product?
In our NIQ workflow, we consistently use four tags per post to ensure proper categorization. However, when generating reports and filtering by tags, I’ve noticed a limitation: if I select only one tag, some posts don’t appear in the results—even though they were tagged with it. To compensate, I try using a second or third tag, but this causes the report to become cumulative, which skews the data and makes it less useful for accurate analysis.

It would be incredibly helpful if the reporting tool could allow for more precise filtering—perhaps by showing posts that match any selected tag individually, or by offering a non-cumulative view option. This would greatly improve the accuracy and usability of the reports.


Additional Feedback: Calendar Sharing Functionality
It would be extremely helpful if the calendar view in Hootsuite could be shared with individuals who are not Hootsuite users. As a Social Media Manager, I often need to collaborate with stakeholders or external partners who don’t have access to the platform. Being able to share a read-only or interactive calendar view would streamline communication and planning, and reduce the need for manual exports or screenshots.
What problems is the product solving and how is that benefiting you?
Hootsuite helps us manage and streamline our global organic social media efforts. We use it to keep track of all our social content across regions and platforms, ensuring consistency and visibility. One of the most valuable features is the ability to set up approval levels, which allows us to maintain control over our content and ensure quality and compliance before anything goes live. This structure supports collaboration while minimizing errors, making our workflow more efficient and secure.


    Isabella L.

Makes managing multiple social accounts simpler!

  • September 23, 2025
  • Review provided by G2

What do you like best about the product?
I like that I can schedule posts for different platforms from one place. The calendar view is helpful for planning content across the week and it saves me from logging into every account separately. The ability to track engagement in real time also keeps me updated without needing extra tools.
What do you dislike about the product?
The interface can feel a bit heavy at times and it sometimes lags when switching between tabs. Also some advanced features are locked behind higher pricing tiers.
What problems is the product solving and how is that benefiting you?
In early stages we used Hootsuite, handling multiple social accounts was messy and time consuming. Now everything is centralized and our small team can collaborate easily. It has improved consistency in posting and given us better insights into what type of content works.