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Hootsuite

Hootsuite

Reviews from AWS customer

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6,486 reviews
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    Rob S.

A great platform to schedule posts for multiple social media accounts

  • August 07, 2024
  • Review provided by G2

What do you like best about the product?
What I like best about Hootsuite are the scheduling aspects and the ability to connect multiple social media accounts to the platform.
What do you dislike about the product?
I'm not too much of a fan about the cost. Other than that, there isn't much to dislike.
What problems is the product solving and how is that benefiting you?
Hootesuite is helping reduce the time it takes to post on multiple platforms at once.


    Primary/Secondary Education

Reliable social media management platform

  • August 07, 2024
  • Review provided by G2

What do you like best about the product?
Having used Hootsuite for many years, I appreciate how it has evolved and continues to enhance its features. I've tested the AI writing feature over the last year and have found it to be quite helpful in crafting messages, particularly for annual events that can feel stale after a while. Being able to manage multiple social media accounts and teams in one place is very easy with Hootsuite.
What do you dislike about the product?
I'm not too happy about how they've phased out analytic data for engagements.
What problems is the product solving and how is that benefiting you?
Managing social media accounts and collaborating with others in my organization all in one place.


    Retail

I love the many features of Hootsuite!

  • August 06, 2024
  • Review provided by G2

What do you like best about the product?
I love that they have a 'best times' to post feature, you can schedule posts across all of your social media platforms and modify the copy for a specific platform - saves so much time.
What do you dislike about the product?
I am happy with Hootsuite! No complaints.
What problems is the product solving and how is that benefiting you?
Resizing the photos for each platform for me.


    Trina V.

makes social media easy

  • August 06, 2024
  • Review provided by G2

What do you like best about the product?
I like the ease of creating a new post, I can access this on multiple places on the website. The anlytics page is also useful, it's nice to see all socials in the same place instead of having to go to multiple sites to track down usage and engagement. I've never had to contact support, the website always works like it says it will. I plan to continue using this to manage my social media accounts in the future, as I use it several times per week.
What do you dislike about the product?
Once I schedule a post on multiple platforms, I have to edit each post individually if I need to make further changes. I wish there was an "edit all" option for when I find a typo or want to change the attached image.
What problems is the product solving and how is that benefiting you?
It keeps most things in one place- I don't have to give out three passwords to my socials and get someone logged in when I want a student to make a post, and I can see all of my metrics in one place. It also makes it easy to produce content- I can make one post and use it on several sites at the same time.


    Errin N.

Hootsuite works for our organization!

  • August 06, 2024
  • Review provided by G2

What do you like best about the product?
Hootsuite is an all-in-one solution for our office. It is easy to post to multiple platforms and very easy to use. It makes marketing for social media a snap. I use the AI function regularly if I am struggling with a message to my audience. Amazing! If not for Hootsuite, I would be spending unnecessary amounts of time posting to each platform. It saves me time!
What do you dislike about the product?
You cannot tag people or businesses in LinkedIn and that would be helpful.
What problems is the product solving and how is that benefiting you?
Time management! I post for two different entities and time is crucial. Hootsuite solves the problem of having to go to multiple platforms to post. I can manage my networks in one place!


    Airlines/Aviation

User Friendly and Ease of Implementation

  • August 06, 2024
  • Review provided by G2

What do you like best about the product?
The ability to schedule posts in advance and track engagement metrics across various channels is invaluable for streamlining my digital marketing efforts.
What do you dislike about the product?
The social listening which was recently introduced, I didn't like that it was for only Enterprise plan. I think it would be helpful to open it up to all plans and create tiers for it based on what plan a user is on. This way every hootsuite user can benefit from it even if it is one or two socal listening functions.

I also don't like that for the industry benchmarking feature, aviation is not listed under the industry categories so it's difficult to get the exact benchmarking for my company. I have to use travel/hospitality/leisure which doesn't giveme exact benchamrk.
What problems is the product solving and how is that benefiting you?
The platform’s audience insights and segmentation features helps us tailor content and marketing strategies to better meet the needs and preferences of our unique target audience.


    Lance G.

Easy to use social media scheduling, ads, and analytics

  • August 06, 2024
  • Review provided by G2

What do you like best about the product?
Hootsuite makes it easy to schedule social media across platforms, including FB, IG, and X. Hootsuite suggests the best time to create posts, based on past performace. The ad features make it easy to boost posts, customize audiences, and analyze the metrics from boosted posts. The analytics section creates reports that are downloadable so you can see how sponsored posts have perforned and create reports for management.
What do you dislike about the product?
Hootsuite offers several ways to boost posts. Depending on which method you use, different objective options are available. For example, if I use the "Find a post to boost" feature, the only options are "Awareness" and "Engagement". If I boost a post when I initially create it, then I have other options such as "Traffic" and "Video Views".

Also, when I choose a custom audience for a boosted post, I cannot initially change the ages for the audience. I have to create the boost, then go back and edit the audience and then the options to change the age range appear. Not sure why this is not available at the outset.

The data that comes from the reports in the analytics section does not always match the data that appears in the ads section when you click to see the performance of each post.
What problems is the product solving and how is that benefiting you?
Scheduling and promoting social media on a variety of platforms from a single location.


    erica M.

My small business uses hootsuite to schedule all our posts

  • August 06, 2024
  • Review provided by G2

What do you like best about the product?
It's easy to use and like that I can plan weeks in advance using the planner.
What do you dislike about the product?
I wish the timeline was still on the left hand side of the planner where you could change the time by dragging and wish you could post facebook stories
What problems is the product solving and how is that benefiting you?
Having a way to plan posts in advance


    breanna w.

Makes social posting and managing a breeze!

  • August 05, 2024
  • Review provided by G2

What do you like best about the product?
I love that Hootsuite makes scheduling easy! I can have all of our social accounts scheduled in advanced in such a short amount of time. I also enjoy the new implementaitons of AI
What do you dislike about the product?
The cost. I feel that when I started it was a great deal and after two years of use, the cost for the platform doubled. It was a just a shock.
What problems is the product solving and how is that benefiting you?
The ease of use and ability to post to multiple platforms seamlessly


    Marketing and Advertising

Love Hootsuite!

  • August 05, 2024
  • Review provided by G2

What do you like best about the product?
It's very user-friendly and is easy to navigate as a social media manager. I use Hootsuite to easily schedule daily posts for my job and it makes my work life way more convenient.
What do you dislike about the product?
I wish that Hootsuite made us able to optimize all the settings Instagram gives you when creating a post (music, location, tagging, etc.)
What problems is the product solving and how is that benefiting you?
It solves the problem of having to post everything right then and there. I love being able to plan and schedule my work posts on the Hootsuite calendar - so much more convenient!