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Hootsuite

Hootsuite

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6,761 reviews
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    Sarah D.

We have been using Hootsuite for a very long time

  • October 04, 2024
  • Review provided by G2

What do you like best about the product?
The feature I find most useful is the ability to schedule posts across multiple platforms in advance. The calendar makes it easy to organize and plan all our content in one place. I also appreciate the social listening tools.
What do you dislike about the product?
There are no features that I dislike about Hootsuite.
What problems is the product solving and how is that benefiting you?
Hootsuite has always helped us with organization. Within one platform we are able to schedule posts on all our channels.


    Genesis R.

THE BEST!

  • October 04, 2024
  • Review provided by G2

What do you like best about the product?
Hootsuite allows our school to have six connected social media profiles, making it easy for us to schedule content days and even weeks in advance. Having multiple users is one of the best features so that we can plan more efficiently. The calendar feature is awesome and gives you a good view of when and where things are going out!
What do you dislike about the product?
Sometimes the social media profiles become disconnected but unsure if this is a Hootsuite or the profiles issue.
What problems is the product solving and how is that benefiting you?
We are able to reach more people than ever by usuing hootsuite across multiple platforms and we save a ton of time!


    Marketing and Advertising

Great features, bad support

  • October 03, 2024
  • Review provided by G2

What do you like best about the product?
It really is the top of the line platform for social scheduling, and it's definitely the most feature rich.
What do you dislike about the product?
The price. I've been using it for 10+ years and now that it's grown, the price is just astronomical. I pay $175/month just to keep a handful of client accounts.
What problems is the product solving and how is that benefiting you?
I can schedule pretty much any post type from it, which is super helpful. I can also tag products and post to stories, which saves a lot of manual work.


    Marketing and Advertising

Pretty easy to use as a beginner

  • October 03, 2024
  • Review provided by G2

What do you like best about the product?
The ability to post to multiple platforms at the same time
What do you dislike about the product?
Confusing UI for adding new social accounts
What problems is the product solving and how is that benefiting you?
Giving our agency the ability to post for all of our clients


    Medical Devices

Easy to use, great for beginner to advanced.

  • October 02, 2024
  • Review provided by G2

What do you like best about the product?
It's clear and simple interface. It is easy to understand and maneuver. You can get started scheduling posts right away, even as a beginner.
What do you dislike about the product?
I haven't experienced much downsides. It does and offers what I need it for.
What problems is the product solving and how is that benefiting you?
I can easily schedule several posts at once, schedule ahead, duplicate them and have a clear overview. It safes me valuable time.


    Airlines/Aviation

Does the Job

  • October 02, 2024
  • Review provided by G2

What do you like best about the product?
Hootsuite is reasonably priced and makes collaboration with team members easy. It offers reporting, analytics, and a user-friendly dashboard.
What do you dislike about the product?
As a platform, it is not super reliable for publishing as we have had scheduled posts fail.
What problems is the product solving and how is that benefiting you?
It helps to manage and schedule content in one place. The calendar view is helpful.


    Daniel H.

Time Management Made Easy with Hootsuite

  • October 02, 2024
  • Review provided by G2

What do you like best about the product?
I like the ability to juggle multiple clients with Hootsuite. It helps from a planning and time-saving perspective. I can sit down and go through clients that are similar in nature and plan out posts that are similar but slightly different for each. Additionally, the initial setup of Hootsuite was extremely easy. It's just a matter of connecting the account with my social media accounts, which is as simple as it could be.
What do you dislike about the product?
There are just a few minor glitches here and there with accessibility on the calendar.
What problems is the product solving and how is that benefiting you?
I use Hootsuite for time management in handling multiple social media platforms. It helps me from a planning and time-saving perspective, especially in managing multiple clients by allowing me to plan similar, yet distinct posts for each.


    Alisha L.

Intuitive design and even better platform

  • October 02, 2024
  • Review provided by G2

What do you like best about the product?
The ease with which you can connect muliple platforms and manage social media with ease.
What do you dislike about the product?
The hierarchy of approvals for larger organzations isn't as robust as other (albeit more expensive) software systems.
What problems is the product solving and how is that benefiting you?
We struggled to keep up with posting consistently within all of our brands. This is being solved by easily being able to select the channels for broadcast.


    Madeline W.

Seamlessly Share Instagram & Facebook Posts to Feed

  • October 02, 2024
  • Review provided by G2

What do you like best about the product?
Schedule posts in advance to go live on Instagram & Facebook. Fantastic you can now post reels directly from Hootsuite!
What do you dislike about the product?
It would be best if you could post automatically to Instagram stories and add a cover to a reel.
What problems is the product solving and how is that benefiting you?
Saving time by scheduling posts in advance and having a platform to teammates to review posts before they go live.


    Adewale O.

Hootsuite - A Resourceful Social Management Tool For Agency/Small Business... If You Can Afford It

  • October 02, 2024
  • Review provided by G2

What do you like best about the product?
Our agency has been using Hootsuite for the last three years and over that time, we've seen the platform improve with a variety of features to help make life easier for anyone managing multiple social media clients. From a visual standpoint, there's a lot to like: the interface is clean and layout is simple, yet effective. I personally use calendar section to schedule out client social posts and the way you can see what post goes on what platform on a grid is nice.

The ability to add copy to all platforms and then select the individual social channel to modify and add tags or other things is super helpful when your messaging is similar but needs to be specialized based on where its going.

The analytics tab is robust and allows you to make custom reports based on the metrics you need for your client and presents them in a variety of different visual styles to help drive home the results. Pretty straighforward asset to use.

There are also a few other features, like the ability to run ads directly from the platform, but that's not something our company has chosen to do, as we utilize a different process for running paid ads for any clients.
What do you dislike about the product?
Although I do have a lot of positives to say about Hootsuite, the one pretty negative downside is the pricing tiers for the service. It is pretty expensive and might be a barrier for any company who is looking to use a management tool over using the platform provided options. If I was working independently or for a small business, I would have to use a different platform or service simply because $400 a month for 3 users is a bit much in my eyes.
What problems is the product solving and how is that benefiting you?
We have a large amount of clients who require different social media management needs. This platform helps us achieve their goals while reducing headaches of trying to natively schedule and post content across the variety of social media platforms. Knowing you can come to one place and do basically everything you need to satisfy your customers is the biggest benefit of all.