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Hootsuite

Hootsuite

Reviews from AWS customer

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6,493 reviews
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    Michael V.

Great for Planning and Analysis

  • August 05, 2025
  • Review provided by G2

What do you like best about the product?
I enjoy the planning pages that show in different views that allow for different creator interactions. I like seeing things as a calendar where some on my team prefer lists. I also like the myriad of analytics that are available for us to use. I have slowly been adding metrics to our dashboards and reports that have helped us improve our effectiveness. Lastly, i appreciate how reliable it is. We rarely have outages and when we do, they are very quickly solved. some of our other messaging softwares are not as dependable.
What do you dislike about the product?
I think the AI writer isn't very strong and there do tend to be some connection issues at times depending on the platform you are using. Sometimes, I do believe this is more on the platform than Hootsuite. The price can also be a bit jarring. Introductory offers can be very nice price wise, but after a year or so, the price can jump significantly.
What problems is the product solving and how is that benefiting you?
It is pulling active metrics and allowing me to display and easily pull them for our reports. We do reports monthly and quarterly, and I am able to grab data easily and discuss. This also goes for specific posts. Hottsuite also allows us to draft our social posts a week ahead of time allowing us to do a full review of the content before posting.


    Jami A.

Social Media at Ease

  • August 05, 2025
  • Review provided by G2

What do you like best about the product?
I love the ease of posting to multiple social media platforms in one place. It saves me time, and effort when I'm in the busy season of my work life. Grateful to have it to use.
What do you dislike about the product?
Nothing, it's great for my needs. I use it daily for my work.
What problems is the product solving and how is that benefiting you?
It's solving the ability to post news in one area across multiple social media sites. I haven't really utilized as best as I probably should.


    Sports

Great partner for long term collaboration

  • August 05, 2025
  • Review provided by G2

What do you like best about the product?
Quick and easy posting on multiple channels
What do you dislike about the product?
Limitation of videos size uploaded.
Limited emojis available
What problems is the product solving and how is that benefiting you?
Time solving. Consistent and repeat of posting system


    Hospitality

Easy to use

  • August 05, 2025
  • Review provided by G2

What do you like best about the product?
Being able to schedule ahead, especially for weekends
What do you dislike about the product?
Limits on mobile push notifications in IG
What problems is the product solving and how is that benefiting you?
Helping use review analytics easily and making our pr agency accountable


    Verified User in Marketing and Advertising

One Single Inbox , Save time and Automate social Media

  • August 05, 2025
  • Review provided by G2

What do you like best about the product?
I like that it has one inbox for all accounts(unlimited accounts) , inbox replies and saves me a lot of time.
What do you dislike about the product?
It's expensive, but worth the time it saves.
What problems is the product solving and how is that benefiting you?
It solves me being able to access multiple customers accounts at the same time.


    Consulting

User Friendly with Good Analytics

  • August 05, 2025
  • Review provided by G2

What do you like best about the product?
The platform is user friendly and intuitive. The reporting tools provide valuable insights in a format that makes it easy to share with stakeholders. The Save As Draft feature is helpful, along with the option to easily customize content and images by platform.
What do you dislike about the product?
No major dislikes, but would like to see them continue to keep up with AI advancements.
What problems is the product solving and how is that benefiting you?
Time management, planning and research.


    Blake T.

Impressive data suite with scheduling tools as an added bonus.

  • August 05, 2025
  • Review provided by G2

What do you like best about the product?
As someone who interacts with our brand's social media content mostly as a data analyst, Hootsuite's metrics tracking features, specifically post by post metrics and comparisons, are incredibly helpful! Whether you want detailed analysis of your audience on a particular platform over time, or just a pulse on how well your content is doing on key words and phrases important to your brand, Hootsuite has it!
What do you dislike about the product?
I typically haven't interacted with the scheduling portion of Hootsuite, and for our specific brand, it's not very helpful. As a brand with a Facebook page and an Instagram account that existed before the Meta acquisition, it's been nearly impossible to get verify our Instagram account of utilize the features Hootsuite offers to monitor our performance there.
What problems is the product solving and how is that benefiting you?
Hootsuite is solving our biggest problem when it comes to internal marketing, and that's how spread out and unorganized things can tend to be. In Hootsuite, all our analytics and content calendar is in one place for everyone on the team to access when they need it.


    Kelsey L.

The One-Stop Shop

  • August 05, 2025
  • Review provided by G2

What do you like best about the product?
I can make ONE post, and have it sent to multiple platforms at once. Being able to schedule and plan ahead is a time saver and makes my life more organized.
What do you dislike about the product?
cant think of much that doesn't work well
What problems is the product solving and how is that benefiting you?
It allows me to post on all three of my businesses channels at one time without having to login to each and separately post. I can schedule them ahead and then see how they perform after posting.


    Celina L.

Working Smarter, Not Harder with Hootsuite!

  • August 05, 2025
  • Review provided by G2

What do you like best about the product?
What I like best about Hootsuite is its ability to streamline and centralize all of our social media activity across multiple brands and platforms. Managing content for Fox Factory Vehicles—including Black Widow, Rocky Ridge, FFV, and more—would be overwhelming without a tool like Hootsuite. The scheduling functionality is intuitive and reliable, making it easy to plan weeks of content in advance, while the analytics dashboard gives us a clear, data-driven view of what’s working and where we can improve. It saves us time, keeps us organized, and ultimately helps us deliver consistent, high-performing content across all our channels.
What do you dislike about the product?
What I dislike about Hootsuite is that some of the platform integrations and features can feel a bit limited or clunky at times, especially when it comes to Instagram Stories or certain analytics exports. Occasionally, the user interface can lag or feel slightly outdated, and it would be helpful to have more customization options within the reporting dashboards. That said, these are minor inconveniences compared to the overall value the platform provides.
What problems is the product solving and how is that benefiting you?
Hootsuite solves the challenge of managing multiple social media brands and platforms from one centralized dashboard. For Fox Factory Vehicles and our brands like Black Widow, Rocky Ridge, and FFV, it eliminates the chaos of juggling separate accounts, posting schedules, and content calendars. This centralized approach streamlines our workflow, ensures timely and consistent posting, and helps us maintain a strong, cohesive brand presence. Additionally, Hootsuite’s robust analytics and reporting tools give us clear insights into our performance, enabling data-driven decisions that boost engagement and grow our audience more effectively. Overall, it saves us time, reduces errors, and maximizes the impact of our social media efforts.


    Connor P.

All-In-One Platform

  • August 05, 2025
  • Review provided by G2

What do you like best about the product?
Hootsuite is great because you can track your social performance both at a birds eye view, and at eye level — digging into thorough analytics, performance metrics, and more.
What do you dislike about the product?
There isn't much. Once in a blue moon, the linked accounts that are set up can disconnect without warning, however, it's easy to sync them back up.
What problems is the product solving and how is that benefiting you?
Hootsuite helps us track a lot of our ROI's in social performance, and they always seem to be evolving as a business with best practices being laid forward.