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Hootsuite

Hootsuite

Reviews from AWS customer

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6,450 reviews
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    Marketing and Advertising

An amazing social media management platform

  • December 02, 2025
  • Review provided by G2

What do you like best about the product?
Well. made tool in the ability to connect multiple social media platforms in one. Its listening tab has multiple features that shows results of topic searches we perform
What do you dislike about the product?
sometimes my twitter account gets disconnected from the app.
What problems is the product solving and how is that benefiting you?
Great tool to have a built in AI to assist in creating ads and campaigns. The analytics tab shows the progress of the ads posted


    Jessica G.

Phenomenal for Social Media Management

  • December 02, 2025
  • Review provided by G2

What do you like best about the product?
I find Hootsuite phenomenal for creating ads, especially with its pre-built templates, which greatly enhance my workflow. It effectively solves my major problem of managing multiple social media platforms by consolidating them into a single, accessible space for publishing ads efficiently. I particularly value the Owly Ai tool within Hootsuite, as it significantly aids in framing sentences, providing templates, and offering good formatting options. The initial setup of Hootsuite was easy, which was very convenient for my team. I am highly likely to recommend Hootsuite to a friend or colleague, as indicated by my rating of 9 out of 10.
What do you dislike about the product?
I did not face any issues with this yet, still exploring
What problems is the product solving and how is that benefiting you?
I use Hootsuite to centralize all social media platforms, streamlining the ad creation process with its pre-built templates and Owlyai tool for sentence framing and formatting.


    Farley T.

Efficient and organized social media management with a centralized calendar

  • December 01, 2025
  • Review provided by G2

What do you like best about the product?
I find your centralized scheduling calendar very useful, as it makes it easy for me to manage multiple social media accounts quickly and in an organized manner.
What do you dislike about the product?
Access to certain advanced analytics features is restricted to the more expensive plans, which represents a limitation for small teams.
What problems is the product solving and how is that benefiting you?
This tool allows me to save time by scheduling posts on various platforms, maintain consistency in communication, and access clear metrics that help me improve my strategy.


    Stephanie S.

Effortless Multi-Account Management and Smart Scheduling

  • November 27, 2025
  • Review provided by G2

What do you like best about the product?
I love the fact that as an agency we can manage multiple client accounts in one platform. The scheduling tool is great and I love how it auto recommends times to post based on previous posting times and metrics. Its reporting system is also great and very visual. We often use hootsuite dashboards to share with clients rather than creating an additional report which saves us time and money.
What do you dislike about the product?
The cost is very high and once you start adding more clients this cost has to be factored into what you charge clients back.
What problems is the product solving and how is that benefiting you?
It's solving the issue of managing multiple clients accounts across lots of different platforms by having everything in one simple platform.


    Broadcast Media

Social media analytics tool

  • November 26, 2025
  • Review provided by G2

What do you like best about the product?
Hootsuite is a great tool for my social media needs, It allows various platforms to sync in one space, Now I dont need to get multiple apps to post or promote my ads
What do you dislike about the product?
My linkedin profile got disconnected once, There should be a lag while internet is low.
What problems is the product solving and how is that benefiting you?
Its analytics is the best, it shows the graph of my posted ads across my social media accounts


    Darshan R.

Effortless Social Media Management with Insightful Analytics

  • November 26, 2025
  • Review provided by G2

What do you like best about the product?
I find Hootsuite incredibly beneficial for managing my social media ads and campaigns, as well as handling analytics efficiently. I like its user-friendly interface and how easy it is to add templates from the available selections, which simplifies the post creation process. Additionally, the analytics dashboard is helpful, providing insights into trends and clearly showing where my posts stand and their reach. The initial setup of Hootsuite was much easier than I anticipated, which made starting with the platform smooth and efficient. Overall, I am satisfied with Hootsuite's functionality and ease of use.
What do you dislike about the product?
Hoot suite as been much helpful on creating my ads and we had a recent switch so nothing to dislike here
What problems is the product solving and how is that benefiting you?
I use Hootsuite to manage social media ads and campaigns, solve post-related issues, and get insights with its analytics dashboard, which shows trends and post reach.


    Hospital & Health Care

Essential, User-Friendly Platform That Elevates Healthcare Communication

  • November 26, 2025
  • Review provided by G2

What do you like best about the product?
What I like most about Hootsuite is how seamlessly it brings everything together in one place, planning, scheduling, analytics, and social listening, making it incredibly efficient to manage multiple accounts and users at once. Its interface is very intuitive, which helps keep workflows smooth even when coordinating high volumes of content.

The platform’s analytics, especially the Social Performance Score and recommended posting times, provide clear guidance to improve engagement and demonstrate results internally. The addition of OwlyGPT is also a real advantage, helping with content creation and optimization when deadlines are tight.

On top of that, Hootsuite’s customer support is consistently responsive and helpful, which gives us confidence in using the platform every day.

Overall, Hootsuite makes our daily work faster, smarter, and more strategic and that is what we value most.
What do you dislike about the product?
Overall, Hootsuite is a very strong platform, but there are a few areas where improvement would enhance the experience even further. At times, the interface can feel slightly slow or delayed when loading previews or switching between accounts. Some advanced analytics and listening features are only available on higher-tier plans, which can limit access for smaller teams. Additionally, the integration of new AI features like OwlyGPT is promising, but there is still room to refine accuracy and personalization across languages, especially for niche fields like healthcare.

Despite these minor points, the platform continues to evolve, and we appreciate the improvements that are being rolled out regularly.
What problems is the product solving and how is that benefiting you?
Hootsuite helps us streamline the management of multiple social media channels within a healthcare environment, solving the challenge of coordination across platforms and teams. By centralizing scheduling, monitoring, and reporting, it saves us significant time and reduces operational complexity.

Its analytics tools, including the Social Performance Score and recommended posting times, give us actionable insights that help improve engagement and make better strategic decisions backed by data. This is particularly important for demonstrating the value of our communication efforts internally.

The social listening capabilities allow us to stay informed about key topics, sentiment, and community needs in real time, ensuring our messaging remains relevant and responsive.

Additionally, features like OwlyGPT support content drafting and optimization, while fast and accessible customer support ensures that we can resolve issues quickly and maintain workflow continuity.

Overall, Hootsuite enhances our efficiency, elevates the quality of our digital communication strategy, and supports meaningful connection with our community through data-driven decision making.


    Staffing and Recruiting

Makes Social Posting Easier

  • November 25, 2025
  • Review provided by G2

What do you like best about the product?
I like that Hootsuite lets me post to multiple social pages at once — it makes keeping our company channels updated so much easier. I also really value being able to “ghost post” on behalf of teammates who don’t have time to post regularly. It’s a small task on my end, but it has a big impact on their presence and engagement.

The built-in link shortener is another big plus. We use UTM codes for tracking, and they can get lengthy, so having those automatically condensed is super helpful. I also recently discovered the bulk upload feature for posts, which saved me a significant amount of time when launching a campaign series.
What do you dislike about the product?
There was a bit of a learning curve in the beginning. It took some time for me to feel fully comfortable navigating the platform, and I’m sure there are still features I’m not taking full advantage of.

Tagging or @-mentioning others can also be a little tricky sometimes, although that may be more related to social platform limitations (especially regarding LinkedIn) rather than Hootsuite itself.
What problems is the product solving and how is that benefiting you?
It eliminates the manual work of posting everywhere individually, which frees up time for actual strategy and engagement.


    Victoria B.

Easy Social Scheduling, But Lacks Advanced Analytics

  • November 25, 2025
  • Review provided by G2

What do you like best about the product?
It is very easy to use Hootsuite for scheduling for multiple social media platforms!
What do you dislike about the product?
The reason we switched from Hootsuite was only because we wanted to have access to even further analytical data.
What problems is the product solving and how is that benefiting you?
It is very difficult for a single person to keep up with social media posting - especially for multiple platforms. Hootsuite made that happen with ease.


    Isha J.

The only scheduling tool that doesn’t make me feel overwhelmed

  • November 18, 2025
  • Review provided by G2

What do you like best about the product?
When I open it in the morning at The Social Blend, everything just sits there waiting, like the day took a breath before I did. The calendar helps me see the whole week in a single glance, which sounds simple, and maybe it is, but it’s the kind of simple that makes my brain feel less tangled. I can tweak an Instagram caption, jump to a LinkedIn version, adjust a photo, keep the flow going without losing the idea I started with. The Listening tab feels like a quiet assistant in the corner catching mentions I’d probably miss while I’m buried in content.
What do you dislike about the product?
There are these moments when I’m hunting for one tiny metric and I end up clicking around longer than I meant to. It breaks the rhythm. The ads side is fine, just not something I move through easily, so I still check things on the native platforms. And the cost nudges at me a bit when I’m handling several clients at once.
What problems is the product solving and how is that benefiting you?
For my little agency, it feels like a stabilizer. It keeps posts going out even when my day gets messy, and it saves me from that sinking feeling of realizing I missed a message. Clients like seeing their content laid out before it goes live, and I like not digging through random folders or screenshots to show them. It just makes the whole process feel more doable, like I’m not carrying the whole weight of the work in my head anymore.