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Hootsuite

Hootsuite

Reviews from AWS customer

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6,493 reviews
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    Computer Software

Streamlined Social Media Management with Hootsuite

  • June 19, 2025
  • Review provided by G2

What do you like best about the product?
I use Hootsuite for handling my social media posts and managing trends through analytics. I like that it allows collaboration with multiple teams and connects various social media platforms in one place. I appreciate its ease of use and the Owly AI, which provides multiple formats and templates. The initial setup was easy, and I like how smoothly everything works.
What do you dislike about the product?
I pretty much like this tool for its user-friendly interface, no dislikes for this
What problems is the product solving and how is that benefiting you?
I use Hootsuite to manage social media posts, collaborate with teams, and connect all platforms in one place.


    Priya L.

Helped us manage multiple clients.

  • June 17, 2025
  • Review provided by G2

What do you like best about the product?
Before Hootsuite, we used our own custom software to manage our clients' accounts, but we were stuck with the same basic features of the software. With Hootsuite, we can track trends and manage our clients' social media content calendar with ease. Hootsuite's trend tracking feature is awesome.
What do you dislike about the product?
Hootsuite doesn't support story posting on Instagram.
What problems is the product solving and how is that benefiting you?
I manage multiple ecommerce clients and without Hootsuite I used to manually research on every platform about market trends and demand, but Hootsuite's listening feature gave us superpowers and saved a lot of time on a daily basis. Usually for social media post scheduling I use the bulk uploading feature - that's my favorite feature and gave so much free time so we can spend on meaningful ROI-driven work.


    Marketing and Advertising

Social media tool

  • June 13, 2025
  • Review provided by G2

What do you like best about the product?
It helps greatly in advertising our brands on social media. It supports multiple platforms like facebook, instagram, twitter
What do you dislike about the product?
the social media accounts gets logged out often, otherwise an amazing application
What problems is the product solving and how is that benefiting you?
Analytics is supported which shows multiple metrics and the insights of the posts.


    Insurance

Hootsuite For Social Media Management

  • June 13, 2025
  • Review provided by G2

What do you like best about the product?
I love how simplified the process of running multiple socials can be. We are able to stay on top of posts, comments, messages and more all in one place. I also love how simple it is to use. Everything is automated, which takes away the extra stress.
What do you dislike about the product?
I really don't have much to complain about. One suggestion would be to allow compatibility with more websites/pages. Our team has been mentioning how it would be nice to connect our Indeed page to Hootsuite so that we could stay on top of resumes and messages.
What problems is the product solving and how is that benefiting you?
Hootsuite has been solving the miscommunication between our social media team. We use the planning tool to make sure we know what posts are going out and when.


    Manufacturing

Hootsuite is easy to scale and helped us streamline our social media management

  • June 12, 2025
  • Review provided by G2

What do you like best about the product?
Hootsuite allows me to manage a high volume of social media pages across different brands with ease, which was nearly impossible to do manually before. I love how I can schedule posts, adjust copy per platform, and have my assistant handle it all thanks to its intuitive UI. The versatility of the tool is amazing as publishing, moderation, analytics, and even listening are all in one place. Hootsuite has truly saved me time and brought structure to a chaotic multi-brand, multi-platform environment.
What do you dislike about the product?
The platform can feel overwhelming at first, like piloting a spaceship with so many features and dashboards that take a while to master. Creating rules or building custom widgets often requires support, and the customer service can be slow to respond. Also, integrations like Threads or Blue Sky don’t always work as expected, which disrupts workflow.
What problems is the product solving and how is that benefiting you?
Before Hootsuite, I was juggling over 100 social pages manually, but now, it’s all centralized, making delegation and oversight much simpler. It allows us to maintain brand consistency while tailoring messaging to local audiences, and that's why we’re now able to analyze what works best in real time and I also appreciate how customizable the dashboards are, especially for reporting to stakeholders or pulling quick insights. We considered alternatives like Sprinklr, but Hootsuite offered a more user-friendly experience that didn’t require a dedicated team just to onboard.


    Retail

A Reliable, Time-Saving Tool for Multi-Platform Social Media Management

  • June 11, 2025
  • Review provided by G2

What do you like best about the product?
Hootsuite streamlines the scheduling and publishing process across all our major social platforms. The calendar view is intuitive, and the ability to collaborate across teams without overlap makes managing campaigns much smoother. It also saves us time by keeping comments, DMs, and post performance data all in one dashboard. The integration with tools like Canva and Google Drive is also a major plus.
What do you dislike about the product?
Some post previews—especially for Instagram Stories or carousels—don’t match the final live look. Also, while the AI tools are improving, they still feel somewhat limited in content suggestions. Pricing can climb quickly if you’re managing multiple users or brands, and the analytics dashboard could be more customizable.
What problems is the product solving and how is that benefiting you?
Hootsuite allows us to manage multiple social media accounts in one place, streamlining scheduling, content approvals, and reporting. It saves hours each week, helps keep messaging consistent across platforms, and makes it easier to collaborate with team members. Having a central place to track comments, DMs, and engagement has helped us respond faster and stay on top of community activity.


    Venessa P.

It is a very user friendly platform. Great benefits with a common sense feel.

  • June 11, 2025
  • Review provided by G2

What do you like best about the product?
I really like the Inbox 2.0. I like the Talk Walker addition. The ability to add sentiments to a conversation is helpful. It has a nice layout that is easy to pick up quickly and run with. I love that it has an app so I can easily use the platform when out of the office.
What do you dislike about the product?
We would like to post facebook reels but hear that it is coming.
What problems is the product solving and how is that benefiting you?
Finding those who are not properly tagging us by using Talk Walker. Keeping our inboxes clean and organized. Scheduling content and checking up on our performance with the detailed analytics provided.


    Swati S.

Increased social media ROI

  • June 11, 2025
  • Review provided by G2

What do you like best about the product?
In my daily job I post properties on our social media handles and handle potential buyer queries. Before Hootsuite I hired a virtual assistant to post all of the properties, but that was creating quality issues with posts. Usually she would post different captions with different properties, but Hootsuite's bulk uploader lets me manage a sheet and upload directly to Hootsuite. That's literally our business saver.
What do you dislike about the product?
Hootsuite doesn't have chrome extension that's -1 :(
What problems is the product solving and how is that benefiting you?
As I told my virtual assistant, posting wrong details with different properties, but Hootsuite's uploader takes all correct information from the sheet which is managed by our sales team, so it saves a lot of time and we invest that time to solve potential buyer queries.


    Khewan S.

All-in-One Social Media Management Tool

  • June 10, 2025
  • Review provided by G2

What do you like best about the product?
Hootsuite helps me stay consistent with my content by allowing me to schedule posts ahead of time for multiple platforms in one dashboard. The analytics feature is super helpful to track performance, and the user interface is clean and easy to understand even for beginners.
What do you dislike about the product?
Some advanced features are only available in higher-tier plans, which might not suit smaller businesses or freelancers. It can also take a bit of time to sync changes across all connected platforms, especially during peak hours.
What problems is the product solving and how is that benefiting you?
Hootsuite helps me manage multiple social media accounts efficiently from one dashboard. It solves the problem of switching between platforms and manually posting content. With scheduling, monitoring, and analytics tools, I can save time, stay organized, and improve engagement by posting at the right time with better-performing content.


    Elena B.

Helpful tool for handling multiple social clients at once!

  • June 10, 2025
  • Review provided by G2

What do you like best about the product?
We use Hootsuite to manage social media for a few client apps we have built. It helps us plan and post across LinkedIn, Instagram, and X without switching tools. The content calendar is simple to use and saves us time when launching updates or campaigns. Approval workflows also keep things organized when the client needs to review posts.
What do you dislike about the product?
Sometimes it logs out automatically and reconnecting to some social accounts takes a few tries. The mobile app also feels a bit slower than the desktop version.
What problems is the product solving and how is that benefiting you?
Before this we used to log into multiple social media platforms and it was messy. Now everything is in one place so our marketing and development teams are better aligned. It also makes scheduling and tracking posts easy so we can focus more on building product features instead of chasing down content deadlines.