Hootsuite
HootsuiteReviews from AWS customer
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Intuitive and easy to use
What do you like best about the product?
I like that I can add all of my social media accounts and create and publish posts from one platform. I love that it gives me character counts and helps with images.
What do you dislike about the product?
I think my dislikes have more to do with my choice not to upgrade right now - some of the reporting features don't give me as much information as I would like.
What problems is the product solving and how is that benefiting you?
We have a variety of accounts across multiple offices... Hootsuite allows us to have a dashboard for each office's social media accounts. Without HootSuite, we would be logging into approximately 20-30 social media accounts on an almost daily basis and publishing each post separately. We wouldn't have the reports on analytics to tell us how well or poorly certain posts are performing
Recommendations to others considering the product:
Find a sizing chart for various social media image criteria... the various platforms use different sizes and you want to make sure that - even if your post is identical or nearly so from account to account - your images make the biggest impact possible in each account.
Hootsuite - An absolute hoot to use!
What do you like best about the product?
Hootsuite is a wonderful tool to take your social media game to a new level. It offers a very easy interface that is simple to navigate while having the ability to manage several different networks (Facebook, Twitter, Instagram) at your fingertips. The analytics it provides when using the link shortener that comes with it are also very useful.
What do you dislike about the product?
It is still lacking the synchronization with Twitter in regards to using GIF's amongst other features, but gradually Hootsuite has added more and more of the features you would find through using the native apps for each respective social media networks. Would still like to see the ability to control everything in regards to a social media page integrated into Hootsuite before I can rate it a 10 though.
What problems is the product solving and how is that benefiting you?
The benefit of scheduling your best posts at peak viewing hours has alleviated the problem of having conflicting tasks arise when you would be scrambling to get a post out on time. In recent updates the ability to directly upload a photo without having an annoying shortened link to accompany it is a big gain as well.
Hootsuite is awesome
What do you like best about the product?
That you can pre-schedule social media posts
What do you dislike about the product?
That it doesn't automatically post to Instagram. It notifies you that you need to post based on your scheduled date, but you still have to copy and paste the post into Instagram
What problems is the product solving and how is that benefiting you?
TIME! Setting up posts ahead of time is saving me alot of time. I post on Instagram and Facebook every day for my business, and it's been very efficient.
Easy to use features
What do you like best about the product?
The scheduling feature is easy to use and I like that you can view days, months, or weeks in advance. This is helpful when you have to schedule a lot of posts for a long period of time.
What do you dislike about the product?
There isn't a lot I dislike about Hootsuite. It is very easy to use overall and is pretty self-explanatory, which is good. The one thing I would suggest isn't a huge deal, but I would update the look. It has looked the same for awhile and I think the interface could use an update.
What problems is the product solving and how is that benefiting you?
I am more efficient with scheduling on Twitter and it is easier to check different accounts across Hootsuite. There are many more benefits to Hootsuite, but there are other features that we do not really use. It is used most for scheduling out Twitter posts.
Recommendations to others considering the product:
It is easy to use and makes scheduling more efficient.
Great for community management, poor for reporting
What do you like best about the product?
Hootsuite is great for community management - link shortening, replying, uploading media, tagging & assigning tasks.
What do you dislike about the product?
Hootsuite falls short on reporting. It falls short of an enterprise tool when it comes to quickly pulling campaign metrics, quarter over quarter, month over month. It's clunky & I'm not thrilled with the reporting structure.
What problems is the product solving and how is that benefiting you?
Social Media reporting, Community Management
Recommendations to others considering the product:
While this tool is great for basic community management, it falls short on metrics.
Once an industry leader, not a great fit for now
What do you like best about the product?
Hootsuite offers a very practical solution for anyone looking to easily manage social media platforms within one interface. At the low end of the program, the price is acceptable and for three or four social channels with some minimal analytics and one or two users it is likely all that you need.
What do you dislike about the product?
Hootsuite gets expensive very quickly, especially once you start adding on any sort of additional team members. The fact that basic analytics reports are often paid add-ons and are not graphically anything I'd want to share with a client reduce their usefulness. The apps you can also pay to add within the dashboard are often glitchy and the user interface is not very friendly.
What problems is the product solving and how is that benefiting you?
Management of multiple social media accounts under one interface. Saves time.
Recommendations to others considering the product:
Don't get roped into an enterprise account, the cost isn't worthwhile compared to other products on the market and the customer service is terrible once they've hooked you. You'll only hear from them when they sense an opportunity to make more money off of you.
User Friednly
What do you like best about the product?
The ability to arrange content feeds to suit your preferences.
What do you dislike about the product?
I've experienced some connection issues with channels.
What problems is the product solving and how is that benefiting you?
Scheduling content helps save time and creative a cohesive marketing plan.
Highly recommended
What do you like best about the product?
I like the scheduled posting the best. I always suggest clients use this tool. Also, it's the most affordable.
What do you dislike about the product?
I don't have much negative to say, really. I highly recommend this.
What problems is the product solving and how is that benefiting you?
I'm nurturing my audience very well, giving them consistent information and keeping relevance.
Recommendations to others considering the product:
If you're looking to push your social media presence I highly suggest in a tool like this!
Content management made easy
What do you like best about the product?
I love being able to create content to go live immediately as well as plan for scheduled posts for specific campaigns in the future.
What do you dislike about the product?
The enterprise plan is a steep investment; particularly for smaller businesses and student-run organizations.
What problems is the product solving and how is that benefiting you?
Efficiency. Efficiency. Efficiency. I believe in working smarter, not harder.
Previously my employer was pulling raw data individually from each platform; it was cumbersome and used up valuable resources. The platform has allowed us to make informed decisions and engage with our followers to provide better customer service.
Previously my employer was pulling raw data individually from each platform; it was cumbersome and used up valuable resources. The platform has allowed us to make informed decisions and engage with our followers to provide better customer service.
Recommendations to others considering the product:
Additional connectivity with Instagram to enable scheduled posts to post live.
Hootsuite Review
What do you like best about the product?
I like that whole idea of it. A site that will post for you provides consistency to your social media pages is very helpful. Research has shown that planning your posts around when the most interaction will occur is most effective.
What do you dislike about the product?
The free trial is too short! I would have loved to try it for longer. A longer trial period would give visitors the chance to track and see if it is actually making a difference, especially when it comes to timing, automation, etc. In addition, users would be able to see how valuable it is to not waste time each day by having to post manually
What problems is the product solving and how is that benefiting you?
Posting at certain times increases post interaction
Recommendations to others considering the product:
I would really look into since the free trial isn't really long enough to gain a good experience. Reading reviews, researching effectiveness, and troubleshooting issues ahead of time will definitely help.
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