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Hootsuite

Hootsuite

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6,430 reviews
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    Internet

Social Media Management

  • April 27, 2016
  • Review provided by G2

What do you like best about the product?
The ability to manage my Facebook, Twitter, and LinkedIn from one dashboard. I also enjoy the ability to monitor mentions and trends along side of my feeds.
What do you dislike about the product?
The free plan only allows for a few accounts to be synced. It also lacks in integrating with all of my social accounts, and only syncs with the big players in social media. It also lacks in more in depth features, like social demographics, social reporting, filtering, social ad tracking.
What problems is the product solving and how is that benefiting you?
I previously was monitoring both a community foundation and a university department's social media feeds.


    Jason A.

A Solid Platform Lacking a Few Bells & Whistles

  • April 20, 2016
  • Review provided by G2

What do you like best about the product?
The ability to easily post basic social media posts to multiple platforms. I use this to post, simultaneously, to my company's Facebook, LinkedIn and two Google+ pages. We also have a twitter profile, but I generally have to post separately to Twitter because of the character limit. That said, it does handle basic sharing well, including links (including link text) and hashtags, although I don't think it works well for @mentioning a friend or other page in a post.
What do you dislike about the product?
Managing photos is often inconsistent and sometimes annoying, especially when dealing with multiple platforms simultaneously. This is likely a result of the different terminology and features used by each of the platforms, however, it means that it is usually easier to just post an album to Facebook and Google+ separately without using Hootsuite at all.
What problems is the product solving and how is that benefiting you?
This is definitely a time-saver when it comes to posting to multiple platforms, however, I could probably be using it more to actually monitor our feeds, however, our interaction isn't high enough to justify Hootsuite's use for this at this time.
Recommendations to others considering the product:
It definitely speeds up the posting process when using multiple platforms, however, I think you can get a lot more out of it if you are also using it to monitor your feeds, which is not something we are currently using it for (not because it doesn't do it well, but because we don't have a need for it right now).


    Salina L.

Social Media Marketing Made Easy!

  • April 17, 2016
  • Review provided by G2

What do you like best about the product?
Hootsuite is really awesome because it allows me to manage multiple social media accounts from one program. You can set schedules for content, and they also have apps that you can use on mobile devices as well.
What do you dislike about the product?
The amount of accounts you can manage are limited in the free version. My company is just starting, so we can manage with what they offer but we'll probably need to use the paid option as we grow.
What problems is the product solving and how is that benefiting you?
We're aggressively trying to grow our company through social media marketing. Hootsuite saves us time by allowing us to manage multiple accounts from one application, and the schedule options are nice too!
Recommendations to others considering the product:
As your company grows, be prepared to invest in the paid options. It is really useful though, and they offer a lot of support about growing your social media following as well.


    Arthur S.

Nice Application for Posting Into Social Media

  • April 15, 2016
  • Review provided by G2

What do you like best about the product?
Makes it very fast to post into various social media accounts at the same time.
What do you dislike about the product?
Well, the way the posts are done sometimes makes it obvious that it was posted by HootSuite. The trial version has a limited number of managed account. It is hard to preview how the posts will look.
What problems is the product solving and how is that benefiting you?
Social Media
Recommendations to others considering the product:
Preview what it posts before making a final decision


    Charlotte G.

Hootsuite free & Hootsuite pro

  • April 08, 2016
  • Review provided by G2

What do you like best about the product?
Hootsuite is an excellent tool for managing social media profiles.

I've used two types: Hootsuite free (for personal use) and Hootsuite pro (for clients).

The advantages are below:
- Easy to manage all your social profiles in one place
- You can 'delegate' customer inquiries to others in your team to respond to (great for when multiple people are involved in responding via social media)
- You can track certain words or references easily in different streams
- You can pre-schedule content
- It has useful analytics

Hootsuite University is also a fantastic resource for learning how to better use the platform, and the Hootsuite Certification course is insightful.
What do you dislike about the product?
The only downside is posting to Instagram. You can still schedule posts via Hootsuite, but Instagram needs you to authorize every post through the Instagram app specifically - meaning it is a two step process when posting content to this specific platform.
What problems is the product solving and how is that benefiting you?
Hootsuite enables easy management of multiple social platforms. It also allows different areas of the business to monitor and respond to inquiries - and it has a clear mechanism for 'delegating' responsibilities for responding to customer inquiries.
Recommendations to others considering the product:
Hootsuite is a cost-effective solution to managing social channels.

The only downside is with Instagram - you have to log into the Instagram app specifically to post and cannot do it directly through Hootsuite.

Also while the analytics on Hootsuite are valuable, I also still rely more heavily on Google Analytics, Facebook Insights etc.


    Sarah S.

I love Hootsuite

  • April 06, 2016
  • Review provided by G2

What do you like best about the product?
I love being able to set up posts for days/weeks ahead. If I had more use for other forms of social media than the ones I use, I'd pay for the subscription. Until my regular uploads start to get me more followers and then I'll be a paying customer.
What do you dislike about the product?
Sometimes I feel like the buttons are a bit counter-intuitive, but that's something that may be more a preference thing than a "problem" I feel like there should be somewhere you can search for suggestions on things to share. I feel like always setting up to share you own specific things is difficult and can sometimes be a huge turn off for other people, but if you intersperse it with interesting blogs and articles, you might find that you are surprised by how many more people pay attention. I solved that problem by downloading the app for Chrome and now I have a button that I can use to share things using Hootsuite.
What problems is the product solving and how is that benefiting you?
I can't promote my writing while I'm at my day job. If I did, I would probably lose a lot of time at work. But I also can't just flood everyone with information while I'm not at work (and I need to rest sometimes). So I set up a bunch of posts for a week or so and it takes me about an hour, but I can copy paste when I'm reposting something several times, which I do frequently. It's helped me find time to relax.
Recommendations to others considering the product:
This may be my favorite program for social media ever.


    Marketing and Advertising

Great tool for managing enterprise twitter accounts

  • March 31, 2016
  • Review provided by G2

What do you like best about the product?
Easy interface, inexpensive to add multiple users across accounts
What do you dislike about the product?
Would be nice to have auto-generated analytics vs. putting onus on user
What problems is the product solving and how is that benefiting you?
Ability to manage multiple accounts with multiple employee logins
Recommendations to others considering the product:
Best tool for managing multiple twitter accounts that require multiple users


    Computer Software

Great app, does what I need.

  • March 15, 2016
  • Review provided by G2

What do you like best about the product?
Scheduling posts is great and I love that I get to use multiple accounts at once.
What do you dislike about the product?
I wish there was a way to schedule posting on some platforms and use their "best schedule" option on others for the same post.
What problems is the product solving and how is that benefiting you?
Trying to write posts in advance so I can have a cushion and scheduling them as needed.


    Michelangelo v.

Take control over your social media with Hootsuite

  • March 03, 2016
  • Review provided by G2

What do you like best about the product?
Hootsuite integrates the major social media platforms in a convenient dashboard and excells at collaborateion in shared social media accounts for teams and organizations.

Unlike other social media management tools, Hootsuite gives a great overview in multiple dashboards so you can group your social media streams the way you like, assign conversations to your team members and automate publishing of articles from feeds you define. Cross social media publishing is made very convenient with the option to schedule your posts in advance.

Recently Hootsuite added the option to create social media campaigns to create awesome interactive promotions for your audience. Now it's a breeze to target your peers and get them involved with your business.

The recently upgraded Analytics gives you a better overview of how your social media actions are resulting with your audience, so it's easier to follow up on your efforts.

With the mobile app, it's even easy to manage and control your social media actions on the go and use mobile-only integrations like Instagram and Foursquare.

If you're an organization or team with a strong social media presence, Hootsuite will be the tool that will help you gain control over your social media channels the way you like it best.
What do you dislike about the product?
Using Hootsuite can be overwhelming at first as there are so many options for your social media integrations, and the user interface is not intuitive enough to figure things out immediately, some learning is required.

Hootsuite is an awesome tool with a lot of options, but it comes at a fairly expensive price. I think that if they lowered the initial price for teams comparable to other social media management tools, they would gain market leader position in no-time.

While in the web interface you can connect to Google+ and LinkedIn for your individual and team accounts, on the mobile device you can only interact with both on your personal social media account but not for team accounts, which is not really helpful.
What problems is the product solving and how is that benefiting you?
Social media can turn into social chaos very rapidly. Using the different channels with their own interfaces was cumbersome and took too much time away from running our business. Hootsuite allowed us to structure our social media presence and offered us a platform where we could collaborate as a team. Soon after we used Hootsuite we regained control and social media is no longer a chaotic burden but a manageable task.
Recommendations to others considering the product:
Try the free Hootsuite for individual accounts first to get used to Hootsuite and once you feel confident with the tool, start using the paid version for your teams. You won't regret it.


    Carey C.

Social media management made easy

  • February 16, 2016
  • Review provided by G2

What do you like best about the product?
It's super easy to set up your streams and get organized. Scheduling content is quick and efficient. It's easy for multi-member teams to log in and work simultaneously. The analytics are amazingly powerful.
What do you dislike about the product?
The UI could be more friendly and less sterile.
What problems is the product solving and how is that benefiting you?
Hootsuite solves the need to post content to social content on off-hours / weekends. It also provides deep analytics for all of our campaigns and ads.
Recommendations to others considering the product:
You can't go wrong with Hootsuite. It's a trusted and proven product that is used by thousands of people.