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Hootsuite

Hootsuite

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    Jonathan S.

A Growing & Flexible Software

  • May 16, 2025
  • Review provided by G2

What do you like best about the product?
Hootsuite is an essential tool for Valley Health Care because it simplifies and enhances our social media management. With Hootsuite, we can efficiently schedule, publish, and monitor content across multiple social media platforms from a single dashboard. This saves time and ensures consistent messaging for our healthcare initiatives.

Its robust analytics help us measure engagement and understand our audience better, guiding us in creating more impactful health education posts. Additionally, Hootsuite’s team collaboration features allow our marketing team to coordinate seamlessly, ensuring all content is accurate, compliant, and brand-aligned.

Overall, Hootsuite helps Valley Health Care maintain a strong, professional online presence while staying connected with our community.
What do you dislike about the product?
Hootsuite's cost can be significant, especially for advanced features, and its interface may have a learning curve for new users. The limited analytics in basic plans may restrict our ability to measure impact effectively. Additionally, the platform’s customer support can be slow, and the content approval workflow may be cumbersome for organizations with strict compliance requirements.
What problems is the product solving and how is that benefiting you?
Time Management: Manually posting on multiple social media platforms is time-consuming.

Content Consistency: Without a central platform, maintaining consistent messaging across channels is difficult.

Audience Engagement Tracking: Measuring the success of health education posts is challenging without analytics.

Team Collaboration: Coordinating social media efforts among multiple team members can lead to miscommunication.

Compliance and Accuracy: Ensuring all content is accurate, compliant, and aligned with our brand can be complex.


    J. Y. L.

The Hootsuite owl is my closest co-worker

  • May 16, 2025
  • Review provided by G2

What do you like best about the product?
The things I like best about Hootsuite are the analytics, in particular the weekly summary with recommendations. My supervisor takes the recommendations much more seriously than she would if I suggested doing the same thing. I can also use the more detailed reports to compare year-over-year results, although I'd prefer to be able to access comparison stats for the whole time we've had the account rather than only the past year.

Day-to-day, Hootsuite is intuitive to use for scheduling, although we don't use its draft creation process. I avoid OwlyGPT over concerns about water use and labour rights (I would like to continue having a job) so I can't comment on it. The hashtag suggestions are a nice addition.

When I've had issues that required it, tech support has been prompt and reasonable.
What do you dislike about the product?
It's a fairly small thing, but because my organization has high standards for accessibility, I dislike that alt text doesn't carry through to images posted to Instagram.
What problems is the product solving and how is that benefiting you?
Hootsuite solves the issues of measuring overall performance on social media and removes a lot of the administrative work involved in tracking. It provides perspective on the bigger picture as well as welcome suggestions on how to improve.


    Audra S.

Hootsuite Makes Online Marketing so much easier

  • May 16, 2025
  • Review provided by G2

What do you like best about the product?
Hootsuite has helped me to schedule and plan content for my business social media accounts
What do you dislike about the product?
Hootsuite has been really helpful. The only thing that would make it better would be the ability to schedule facebook stories & being able to attach links, music & captions to Instragram stories (without using publish via Mobile notifications) .
What problems is the product solving and how is that benefiting you?
Forcasting, and scheduling in advance. At times we are too busy to post daily, Hootsuite has allowed me to plan relevant content in advance and not have to worry about daily posting


    Vivika S.

Many great features, only a few small suggested improvements

  • May 16, 2025
  • Review provided by G2

What do you like best about the product?
I love the calendar scheduling feature. It allows me to quickly and efficiently build and schedule posts as far out as I need. I can easily duplicate a post for a different social channel. I can even drag and drop content into Hootsuite, reducing the amount of clicks to get content uploaded. It's also been easy to implement amongst our team members, using the drafts to share ideas and then save for managers to approve.

I also like the analytics page, I like building out custom reports. There are so many different options to build and add depending on the data needed. It's simple to use and easy to understand.
What do you dislike about the product?
Sometimes, Hootsuite registers my vertical 9:16 video as "incompatible" aspect ratio for Facebook, saying it's .1 off.
In the "editor" feature where I build social posts, I can trim and crop videos or photos; but there isn't a crop by aspect ration option. I wish it would have crop ratios instead of only custom/manual crop.
I also dislike that you can't specify a Facebook video post as a Reel versus a video post; and there is nowhere to add a title or a collaborator. That would be a great feature in the future to add.
What problems is the product solving and how is that benefiting you?
It's helping me be more efficient and strategic in my social media scheduling, allowing me to have one uniform place to build out my content and look at what's ahead. It also is providing a lot of insight into trends with the analytics and custom reports pages.


    Andrea Z.

Hootsuite Review – Assistant Communications Coordinator Perspective

  • May 16, 2025
  • Review provided by G2

What do you like best about the product?
In my role as Assistant Communications Coordinator, I’m responsible for managing our social media—from drafting and scheduling posts to maintaining a consistent content calendar. I use Hootsuite daily to schedule multiple posts across different platforms, and it truly makes my job easier.

One of the features I value most is the ability to plan content up to a month in advance. Since my team leader needs to review and approve everything before it’s published, Hootsuite’s collaborative workflow has been a huge help. She can easily review, edit, and approve posts right in the platform, eliminating the need for long email threads and ensuring we stay on schedule.

Hootsuite was also very easy to learn—I didn’t need any formal training. The platform is intuitive and very user-friendly, even for someone jumping in for the first time and I was able to start scheduling posts and collaborating with my team pretty quickly.

I also love how it integrates with Canva, which is one of my main tools for creating content. and how their customer support has been responsive and helpful whenever questions come up.
What do you dislike about the product?
The only downside I’ve experienced is that I’m not able to schedule Instagram Reels directly through Hootsuite. Since Reels are a big part of engagement strategies now, it would be really helpful to include them in our content calendar like other post types. Hopefully, that feature becomes available soon!
What problems is the product solving and how is that benefiting you?
Hootsuite has really helped simplify my day-to-day work. I’m in charge of managing social media, and sometimes it can be a bit chaotic trying to stay on top of everything—especially with multiple platforms and needing to get all posts reviewed before publishing. Now, I can schedule everything in advance (usually about a month out), and my team leader can easily review and edit posts right in the platform. It’s taken a lot of the back-and-forth out of the process and helped us stay more organized and consistent.

Overall, it just makes my job a lot smoother and less stressful


    Packaging and Containers

Love it !

  • May 16, 2025
  • Review provided by G2

What do you like best about the product?
I like how user-friendly it is to use and how you can manage different social media account on the same Hootsuite page.
What do you dislike about the product?
I don't like how it crops my photos sometime.
What problems is the product solving and how is that benefiting you?
Planning my content to go up during my day off.


    Julia M.

Loved Hoot for 5 years now...but may be time for a switch with the Price Increases

  • May 16, 2025
  • Review provided by G2

What do you like best about the product?
The user interface is simple. It is easy to learn initially and use daily. I like the calendar view. I don't use the social listening much, but could. I like that you can preview content while creating it and also edit posts that are already scheduled very easily. I also love the new hashtag generator - fast, easy, and always accurate!
What do you dislike about the product?
The analytics have been spotty and could definitely use some love from the dev team. There are always exclamations or asterisks to the reporting that I must explain to clients and sometimes it just looks down-right inaccurate-scary! I know the AI is new, but very basic and not really helpful. My biggest complaint is the drastic price increases in the last 2--3 years. My plan more than doubled. I get inflation, but no features added. Now, while I am paying ALOT in my opinion for the middle plan at $99/month which includes up to 10 social accounts, I need to upgrade to the next and only available plan to add one other social plan (no other users) and it will then cost me $250/month MORE THAN DOUBLE what I am paying now as a small agency/freelancer! Hoot really needs to diversify it's packages past the basic three-prong approach!
What problems is the product solving and how is that benefiting you?
I manage several business accounts for my clients and need to schedule many social posts far ahead.


    Chuks D.

Detailed Reporting but Clunky Interface

  • May 16, 2025
  • Review provided by G2

What do you like best about the product?
I like the reporting system in Hootsuite a lot. It's very detailed and accurate, which is crucial for keeping track of social media metrics effectively. Having access to such precise data makes it easier for me to analyze our performance and strategize accordingly. I also appreciate how straightforward the initial setup was. By simply connecting our social media accounts, the data uploads quickly, which streamlines the process and saves time. This efficiency is especially beneficial for our social media management activities, allowing us to focus more on analytics and social monitoring.
What do you dislike about the product?
I am frustrated with the lack of a tagging feature in our current team version of Hootsuite. This limitation hampers our ability to efficiently organize and manage content. Additionally, the interface can feel quite clunky at times, making navigation and usability less smooth and intuitive than I would like.
What problems is the product solving and how is that benefiting you?
I use Hootsuite for social media management, reporting on metrics, and occasional scheduling, which helps streamline my social media activities with detailed reporting.


    Broadcast Media

best software for posting ads

  • May 16, 2025
  • Review provided by G2

What do you like best about the product?
we air multiple shows on our channel and to post ads we use multiple mediums and hootsuite is one that serves our needs. It provides the analytics and overview
What do you dislike about the product?
Sometimes the drafts made goes missing and the social accounts gets disconnected.
What problems is the product solving and how is that benefiting you?
The feature of reports is more helpful. It also provides insights on data and performance


    Erin C.

It has been a game-changer

  • May 16, 2025
  • Review provided by G2

What do you like best about the product?
I like that I can see everything that's going on from a birds-eye view. I have many clients and it would be impossible to keep track of it all without Hootsuite. I also LOVE that I can schedule posts. I also love the live chat feature.
What do you dislike about the product?
Sometimes when I am scheduling to many platforms at once it's not obvious that the photos didn't attach to every platform when I hit publish or schedule so there are times that photos aren't posted. Also sometimes when I use emojis it comes out as a diamond with a ? in the middle of it on the platform.
What problems is the product solving and how is that benefiting you?
I have so many clients and keeping track of it all was really hard, but Hootsuite flipped that around. Also, I love that I can boost or sponsor posts right through Hootsuite. It would have been so complicated to do that user by user. Lastly, I love that I can schedule and post stories directly through the app.