Hootsuite
HootsuiteReviews from AWS customer
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Great for fast scheduling
What do you like best about the product?
What I like best about Hootsuite is how much time it saves our small marketing team. We wear a lot of hats, and being able to schedule content across all our platforms in one place is a game changer. I love the calendar view, it helps me stay organized and see the bigger picture. Plus, the reporting tools make it easy to understand what’s working so we can keep improving without wasting time digging through each platform. For a small team like ours, Hootsuite really feels like an extra set of hands.
What do you dislike about the product?
What I dislike about Hootsuite is that some of the more advanced features I’d love to use, like deeper analytics and better team collaboration tools, are only available on the higher-tier plans, which can be hard to justify on a nonprofit budget. I also find the interface a bit clunky at times; it works, but it’s not always as intuitive as I’d like when I’m trying to move quickly and wear multiple hats.
What problems is the product solving and how is that benefiting you?
Hootsuite is solving the problem of time and resource constraints. As a one-person marketing team at a nonprofit, I don’t have the capacity to be live on every platform every day. Hootsuite allows me to plan, schedule, and manage content across all our social channels in one place, which saves hours each week. It also helps me stay consistent with messaging, track engagement, and quickly adjust strategy based on what’s working - all of which leads to better outreach, stronger community engagement, and ultimately more support for our mission.
Scheduled Content made Easy
What do you like best about the product?
Ability to schedule content 1 year+ in the future has been extremely helpful for reoccurring event/holidays.
What do you dislike about the product?
The inability to add live stickers to schedule Instagram stories
What problems is the product solving and how is that benefiting you?
Consistent scheduling and weekly data reports
Top Choice for Social Media Managers
What do you like best about the product?
Access to analytics, ease of posting and scheduling, simple, easy to use UI.
What do you dislike about the product?
In suite editing of posts would be helpful
What problems is the product solving and how is that benefiting you?
Ease of use for posting content across all platforms, ability to visualize data and impact
Saves Time and Boosts Efficiency
What do you like best about the product?
One of the best aspects of Hootsuite, is its powerful timesaving capabilities for social media management. With it's post scheduling, you can be out and see your posts appear on your social media timeline from what you scheduled the day before
What do you dislike about the product?
The credits count in generating ai descriptions, I feel it should be unlimited
What problems is the product solving and how is that benefiting you?
Posting on every social media page, with a click of a button in scheduling rather then logging in and manually have to post on social media
Great for scheduling general posts but needs more capabilities
What do you like best about the product?
I'm in Hootsuite almost daily for work and I like that you can schedule posts, see recommended post times for any day of the week. I also like the calendar view that you can see where you have posts scheduled and where your openings are. Also drafting posts are easy to do.
What do you dislike about the product?
It would be nice to be able to schedule polls within the platform as this is a capability for Facebook and LinkedIn but I have to go to the individual pages to schedule those, which also does not put anything on the calendar in Hootsuite to show where you have things scheduled. It's also difficult to view scheduled posts directly in the platform so this would be extremely helpful.
What problems is the product solving and how is that benefiting you?
The ability to schedule posts across all social channels for the company from a single website. It's all about efficiency these days.
Best social media management
What do you like best about the product?
We are into a non profit organization and creating promotional and awareness advertisement is getting easier with hootsuite.
What do you dislike about the product?
Its a great platform so there is nothing to dislike here
What problems is the product solving and how is that benefiting you?
We manage our ads with the great feature of AI that enhances the campaigns. We can plan mergers with other non profit orgs by the social media campaigns
Easy enough to use, AI enhancement suggestions could be better
What do you like best about the product?
The calendar is easy to use and even drafts written by other team members can be viewed and modified/scheduled by others. Connecting to your brand's social channels couldn't be easier, however, it does get disconnected every now and then. I've used it on a daily basis since 2018 (with a small break when I switched jobs temporarily and my role didn't include social) so I guess I'm a happy long-term customer.
What do you dislike about the product?
The analytics function isn't great, posted but deleted content is still counted in the tracker and social listening comes with an additional cost not everyone can afford. The basic package prices have also increased significantly over the years but I guess it's not too surprising.
What problems is the product solving and how is that benefiting you?
To be honest after some internal changes now we only use it for scheduling content in advance, all the planning, drafting and execution happens on a different project management platform. It's great to have an overview of what HAS been scheduled though and making sure nothing slipped through the cracks.
A great way to manage your social media channels
What do you like best about the product?
I really like the fact that I can manage many channels at once with Hootsuite. We have multiple channels across different languages which means we can have many users. I also like the way we can set an approval process allowing us to make sure our content is brand safe before releasign it to our audience.
What do you dislike about the product?
There is not a lot I dislike about hootsuite, any issues are usually platform limitations outside of Hootsuites control. I do wish you could have very low cost or free users that can just have visibility of the account rather tan have ot take a paid seat. I know they do these seats but only in packs of 20.
What problems is the product solving and how is that benefiting you?
Hootsuite solves the issue of managing many channels at once and having a global visibility of our channels and campaigns.
Useful tool for content scheduling, management, and reporting
What do you like best about the product?
Its ability to store old posts and compare them in analytics is extremely useful - LinkedIn for example only shows you up to one year of old published posts. I also like the ability to tag posts in the moment and retroactively - helpful for reporting purposes. The scheduling feature with approvals is also crucial for our ways of working.
What do you dislike about the product?
Exported reports are not very aesthetic looking or customisable.
What problems is the product solving and how is that benefiting you?
We have a global team and Hootsuite allows us to better manage and schedule content across different timezones. Its approval feature also aligns with our ways of working and allows us to ensure better traceability and visibility over planned content.
Very capable system that needs only few additional features
What do you like best about the product?
User friendly interface
Various features, from scheduling to listening and evaluation
Nice AI post writing support
Efficient approval workflows
Easy user administration
Various features, from scheduling to listening and evaluation
Nice AI post writing support
Efficient approval workflows
Easy user administration
What do you dislike about the product?
Post preview option for external users to review
Detailed calendar export function (for past and planned posts) for external users to review
Option to customize video thumbnails in organic LinkedIn posts
In-system planning of first comment
Option to create (regional) targeting templates for LinkedIn posts
Detailed calendar export function (for past and planned posts) for external users to review
Option to customize video thumbnails in organic LinkedIn posts
In-system planning of first comment
Option to create (regional) targeting templates for LinkedIn posts
What problems is the product solving and how is that benefiting you?
Orchestered publishing of corporate posts across all regions, business units and channels, that enables quality check and centralized monitoring as well as evaluation functions.
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