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Hootsuite

Hootsuite

Reviews from AWS customer

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External reviews

6,495 reviews
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External reviews are not included in the AWS star rating for the product.


    Market Research

Hootsuite is the most user friendly SMM tool I've used

  • April 30, 2025
  • Review provided by G2

What do you like best about the product?
Hootsuite is the most intuitive SMM tool that I've used. It has the most stream lined planning calendar and effectively allows me to save time when posting to multiple platforms. The connection to Canva is also a game changers because it saves so much time when I'm working to import my creatives for posts. The analytics tracking is also helpful and I appreciate the AI generated tips despite this feature being a WIP.
What do you dislike about the product?
Lack of integration for up and coming platforms such as Blue Sky and Truth Social. Hootsuite doesn't provide my team support in trying to build a brand presence on newer platforms. I do also wish there was a more streamlined process for creating paid campaigns across multiple social media channels, but understand this is a limitation due to each platform's unique targeting and set up needs.
What problems is the product solving and how is that benefiting you?
Hootsuite is helping streamline my social media organics posting and allowing us to stay ahead of the curve with our posting cadence. This is a huge time saver for my time and one of the primary reasons we sought to start using a social media management tool. It is also helping us stay organized with 3 managers having access to our shared channels and posting calendar.


    Marketing and Advertising

Excellent Hootsuite Experience

  • April 30, 2025
  • Review provided by G2

What do you like best about the product?
I love that I can schedule content for multiple platforms at a time for seamless posting. I also appreciate being able to review other team members' social posts before they go live. It's so helpful to have everything in one place.
What do you dislike about the product?
The analytics seem to change often. For example, no longer receiving Reels analytics after including them in previous reports.
What problems is the product solving and how is that benefiting you?
Hootsuite optimizes my time by allowing me to post to multiple social platforms at a time. It also helps in the content approval process as members of my team can send their content my way for approval through Hootsuite.


    Online Media

Social media analytics

  • April 30, 2025
  • Review provided by G2

What do you like best about the product?
Hootsuite is a platform that allows us to create plans and advetisements for our magazines. Since social media stays stronger in todays era. this is been a boon to us.
What do you dislike about the product?
Being in creative field I dont not have any drawbacks here. Sometimes stronger internet is required
What problems is the product solving and how is that benefiting you?
Managing our designs on magazines and social media. Mostly dealing with Culture food and lifestyle


    Automotive

Functionality

  • April 30, 2025
  • Review provided by G2

What do you like best about the product?
Being able to publish content to different platforms at the same time.
Love the analytics available on the platform.
What do you dislike about the product?
1). Can't upload pdfs to LinkedIn on Hootsuite.
2). Tagging accounts isn't always possible and sometimes I have to go to LinkedIn to tag the account directly.
3). When I try uploading two images on Facebook, the layout looks off. The last time this happened, I had to go on Facebook to post directly.
What problems is the product solving and how is that benefiting you?
Mostly managing different platforms all in one place and being able to schedule posts for bank holidays etc, when I'm not at work.


    Faith H.

Amazing use of software

  • April 30, 2025
  • Review provided by G2

What do you like best about the product?
The layout is very easy to understand and navigate
What do you dislike about the product?
Facebook layout messes up from the post.
What problems is the product solving and how is that benefiting you?
Easy to post across all platforms


    Business Supplies and Equipment

Educational

  • April 30, 2025
  • Review provided by G2

What do you like best about the product?
Hootsuite is a powerhouse for social media management. It shines with features like content scheduling, analytics, and social listening. You can create and schedule posts across multiple platforms, track performance metrics, and even monitor brand sentiment. Its AI tools, like OwlyWriter, help generate captions, hashtags, and content ideas, making it a time-saver for marketers.
What do you dislike about the product?
Pricing: It can be expensive, especially for small businesses or individuals. Plans start at $99 per month, and higher-tier plans can cost significantly more.
What problems is the product solving and how is that benefiting you?
Time Management: By allowing users to schedule posts across multiple platforms in advance, Hootsuite saves time and ensures consistent content delivery.


    Retail

Hootsuite Simplifies Managing Multiple Business Accounts

  • April 29, 2025
  • Review provided by G2

What do you like best about the product?
As someone who manages over five business pages, it can easily get overwhelming—but Hootsuite has been a game-changer. It streamlines my workflow by putting everything I need in one place. The Planner is incredibly helpful for scheduling posts, tracking insights, and keeping content organized across all of my business accounts.

One of my favorite features is the ability to duplicate past posts, which saves a ton of time. I also love how easy it is to toggle between different accounts or manage a combination of them simultaneously. The suggested posting times and simple analytics make it easy to optimize performance without feeling bogged down. The actual software is very user-friendly. I use it every single day.
What do you dislike about the product?
Some downsides I've encountered are the limitations when scheduling Stories—you can't add text or links—and scheduling Reels can be a bit tricky at times.
What problems is the product solving and how is that benefiting you?
Hootsuite helps me stay organized and save time by managing all 5+ of my business accounts in one place. It solves the overwhelm of juggling multiple platforms by letting me schedule posts, track insights, and easily duplicate past content. I love the ability to toggle between accounts and use the suggested posting times. It’s super user-friendly and streamlines everything—though I do wish scheduling Stories allowed text and links, and Reels were a bit easier.


    Non-Profit Organization Management

Recommend Hootsuite! Promoting nonprofit journalism

  • April 29, 2025
  • Review provided by G2

What do you like best about the product?
Some things I like best about Hootsuite:

The all-in-one dashboard makes it easy to manage multiple social media accounts across platforms.

The ability to schedule posts in advance and view a visual of the content schedule for the week or month is a huge time-saver.

With multiple teams (digital, broadcast, business, etc.) using the same Hootsuite account, collaboration is seamless.

The social media performance score, quick insights, and recommendations make it easy to gauge how we're performing.

The AI integrations and content tips are helpful for improving our posts.

It's easy to tag people for Instagram posts and tag collaborators directly through Hootsuite.
What do you dislike about the product?
-Not able to integrate emerging platforms like Bluesky with our Hootsuite account
-Sometimes links don't populate properly for Facebook and LinkedIn posts
-Analytics tools are a bit more confusing/less user friendly than other platforms like sprout social...would be helpful to see a standardized dashboard for each platform rather than having to build out custom reports
What problems is the product solving and how is that benefiting you?
It allows us to manage all our social media accounts on one platform, which saves us time and keeps everything organized.

With Hootsuite, we can schedule posts ahead of time, ensuring a consistent presence across platforms, even when we’re juggling other tasks.

Hootsuite’s analytics give us a clear picture of how our posts are performing, though the analytics tools are a bit tricky to use in my experience. With that said, we can track all of the metrics we need and also get automated insights and recommendations, which is cool.


    Sarah S.

Hootsuite makes it easy to cross post across so many social media channels

  • April 29, 2025
  • Review provided by G2

What do you like best about the product?
I really like how you can start with one original post and edit each social media channel before posting/scheduling.
What do you dislike about the product?
I wish there were better ways to post video. It seems like the dimensions aren't consistent across the different channels.
What problems is the product solving and how is that benefiting you?
It solves being able to schedule all at once, and being able to see the plan in calendar format is extremely helpful.


    David V.

Simplicity and automation meet

  • April 29, 2025
  • Review provided by G2

What do you like best about the product?
The ability to plan, strategize, and see the overall effectiveness of posts.
What do you dislike about the product?
There is a learning curve, which I am not saying is necessary, but it is a necessary evil. Without any prior knowledge, or an organization without such expertise, Hootsuite could be a complex tool -- at first.
What problems is the product solving and how is that benefiting you?
The analysis of effectiveness of posts and "best times" to post.