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Hootsuite

Hootsuite

Reviews from AWS customer

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    Higher Education

Great service

  • April 23, 2025
  • Review provided by G2

What do you like best about the product?
The ai features and how I can easily manage my socials
What do you dislike about the product?
I believe it is too costly for the resources given
What problems is the product solving and how is that benefiting you?
It is helping with my Consistency on posting


    Muhammad U.

Solid Social Media Tool, But Is It Worth the Cost?

  • April 23, 2025
  • Review provided by G2

What do you like best about the product?
I have been using Hootsuite for three years. Hootsuite is a powerful platform for scheduling and managing posts across multiple social networks, including Twitter, Facebook, and LinkedIn. The dashboard is intuitive, making organizing content calendars and collaborating with teams easy. The bulk scheduling feature saves time, and the mobile app is handy for on-the-go updates. Customer support is generally helpful, and the platform is reliable for consistent posting.
What do you dislike about the product?
The biggest drawback is the analytics, which often seem exaggerated and inconsistent with native platform data, making performance tracking unreliable.
What problems is the product solving and how is that benefiting you?
Hootsuite effectively addresses the core challenges of managing multiple social media accounts by providing a centralized platform for scheduling, publishing, and monitoring posts across networks like Twitter, Facebook, LinkedIn, and Instagram. The biggest benefit is the significant time savings—what used to require hours of manual posting across different platforms now takes a fraction of the time thanks to bulk scheduling and a unified dashboard. For teams, the collaboration features eliminate messy email threads by allowing seamless content approvals and assignments directly within the platform.


    Entertainment

User friendly with room to grow

  • April 23, 2025
  • Review provided by G2

What do you like best about the product?
Hootsuite is by far the most user-friendly platform my team has used. I've trained over a dozen customer support agents, and all of them have been able to grasp the basics and get comfortable with the platform within the first week. I also appreciate the in-depth analytics Hootsuite provides both for comments and for agent performance.
What do you dislike about the product?
There are some features I would like to see that Hootsuite is currently lacking. The biggest is an automation for auto-hiding comments based on keywords. It would also be nice if when Hootsuite shows an error because you're trying to hide something that has already been hidden natively (i.e. on Facebook) the error message clarifies that's what happened. Right now the error messages in the platform are too vague or wordy to the point that they're hard to make sense of.
What problems is the product solving and how is that benefiting you?
Hootsuite helps us tag and sort high priority messages/requests out from the stream of regular messages we receive. It also makes it very easy to search for specific users and comments with specific phrases, ensuring we are assisting users with specific requests or engaging with specific types of comments quickly and efficiently.


    Elloello E.

Best for running multiple accounts

  • April 22, 2025
  • Review provided by G2

What do you like best about the product?
I like scheduling and amending posts for multiple accounts in one setting. One thing that I end up using a lot is drafts. I often have images for posts on different devices, and the functionality differs from mobile to desktop, but with draft, I can add and remove pictures from one device to another with a simple click.
What do you dislike about the product?
Although I like being able to edit images from device to device using drafts, having more functionality on mobile would be great, like being able to make individual changes per platform, like adjusting image size, editing text, and changing the number of images posted.

Also, having access to native features 9especially for IG) on the dashboard would streamline workflow immensely. Although it seems to have improved lately, early on when we first started using the platform, there were bugs. Lots of bugs including disconnected accounts, failed posts, and service interruptions, which were alarming, but that seems to be improving.
What problems is the product solving and how is that benefiting you?
Posting on multiple accounts without having to do so natively. Capturing analytics daily.


    Insurance

Great Implementation and Simplicity

  • April 22, 2025
  • Review provided by G2

What do you like best about the product?
Ease of setup and use. Ability to create a quick post or allow review by colleagues
What do you dislike about the product?
Integration with canva needs a little work because it doesn't find existing products
What problems is the product solving and how is that benefiting you?
Allowing us to be more intentional with when we post and what we post and analyze to see if it worked. Also the integration of new teams allows us to review their content before posting. I love the ambassador feature that we are starting in June as well.


    Education Management

Best Platform to depend on for managing social campaigns at scale.

  • April 22, 2025
  • Review provided by G2

What do you like best about the product?
What I like the most about using Hootsuite is that it brings structure to our social media platforms operations.
From scheduling of posts and approval workflows to tracking performance metrics, it’s built for teams that need visibility and control overall. The integration with LinkedIn and Instagram is especially helpful for our B2B campaigns, and the team collaboration features streamline everything. It has a very comprehensive dashboard which helps in deriving quick analytics & future actions to be taken. Veryy easy to use tool.
What do you dislike about the product?
Customer support can be slow at times and more templates and pre-built reports would be really helpful.
What problems is the product solving and how is that benefiting you?
In our team, we needed a central tool to manage multiple social media platforms, by keeping the campaigns consistent, and measuring performance across all the platforms. Hootsuite has enabled our team to plan ahead, avoid content gaps, and improve audience engagement. It's helped us align our content strategy with business goals more effectively. The overall social media has been up since we started using Hootsuite. Must recommend for alll i wuold say.


    Automotive

A good choice for small businesses

  • April 22, 2025
  • Review provided by G2

What do you like best about the product?
The content calendar is definitely the thing that gets the most attention from me on the Hootsuite dashboard. Being able to plan out weeks in advance is always helpful. The generative AI tools are great as well for brainstorming additional content to add to some posts.
What do you dislike about the product?
One thing I do dislike about Hootsuite is the benchmarking tabs in the analytics page. While I have no problem identifying my own competitors in my market, I do wish that it would recommend some based on my location that may not be on my immediate radar.
What problems is the product solving and how is that benefiting you?
Since my company has many different locations with social media platforms for each, being able to manage all of them in one place definitely provides some relief.


    Olivia R.

Good for Biz

  • April 22, 2025
  • Review provided by G2

What do you like best about the product?
Hootsuite is easy to use and navigate for users that are tech adept and users that aren't as adept. I like the layout better than that of other social scheduling platforms.
What do you dislike about the product?
Need to update features more consistently. I'd like to be able to post stories with links, tag people IN photos and add music to posts. Price is prohibitive to many though.
What problems is the product solving and how is that benefiting you?
Makes scheduling easy and therefore saves me time and clients money


    Entertainment

Efficient all in one solution

  • April 22, 2025
  • Review provided by G2

What do you like best about the product?
I love that Hootsuite lets me run everything from one clean dashboard—no more hopping between apps. Scheduling posts in bulk across Instagram, Facebook, LinkedIn and more takes minutes, and the drag‑and‑drop calendar keeps my week organized. Beyond scheduling, the built‑in analytics are clear enough that I rarely have to pull numbers manually.
What do you dislike about the product?
The biggest drawback is cost. The interface is little busy—there’s a learning curve before all the streams and tabs feel second‑nature, especially given the price tag.
What problems is the product solving and how is that benefiting you?
All my accounts in one dash board saves me hours of time since I don't need to log into dozens of social accounts individually. Automations are also a huge time saver as well as being able to get approvals done on platform is huge.


    Non-Profit Organization Management

All In One Social Platform

  • April 22, 2025
  • Review provided by G2

What do you like best about the product?
What I like best about Hootsuite is that it is pretty easy to navigate for any social media manager. While there may be a few hiccups here and there we have a great support team member Jana who is extremely helpful.
What do you dislike about the product?
Certain features aren't as intuitive and take a little digging to find. Unable to boost certain post, etc. Nothing too big.
What problems is the product solving and how is that benefiting you?
Hoosuite is a reliable social scheduling platform. Our previous one would give us trouble with connecting accounts, post would be scheduled and would not post as well as our previous platform support team wasn't as hands on as Hootsuite is.