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Hootsuite

Hootsuite

Reviews from AWS customer

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6,494 reviews
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    Renée R.

Digital Marketing Agency-User

  • April 18, 2025
  • Review provided by G2

What do you like best about the product?
I love being able to schedule for all of my clients in one place, pull reports, and compare them to other businesses in their industry.
What do you dislike about the product?
I wish we had a function in which we could save hashtag banks for clients.
What problems is the product solving and how is that benefiting you?
IT allows me to handle most of our social media management tasks within the platform.


    Primary/Secondary Education

Most usable interface and most comprehensive tools for social media management.

  • April 17, 2025
  • Review provided by G2

What do you like best about the product?
I've used Hootsuite for the last 5 years for three different nonprofits and it gets better every year. Managing posts, calendar, and replies is pretty easy in Hootsuite. I really like the ability to customize posts all at once for different networks.
The analytics are also really nice and easy to create dashboards to share out with senior leaders who want to know -- how are we doing?
What do you dislike about the product?
I'd like to see them add the ability to create posts that have both images and video, but that's a small thing. You can always schedule/post natively in the app and Hootsuite still logs it and tracks it in your analytics.
What problems is the product solving and how is that benefiting you?
It's really easy to create analytics dashboards and customize them for your management team - easily scheduling them to be emailed each week, month, quarter.
They also have a MUCH better interface than Meta Business Suite to manage ads and audiences.


    Andrea C.

Great for scheduling, analytics could use work

  • April 17, 2025
  • Review provided by G2

What do you like best about the product?
This is good for scheduling. I like that I can add to different channels all at once.
What do you dislike about the product?
Youtube analytics are pretty weak. Itd be great to have anaylitcs for long form and short form.
What problems is the product solving and how is that benefiting you?
Hootsuite makes it easy for me to schedule content all at once without doing it natively in the app


    Michelle E.

Great Platform with Great Reach

  • April 17, 2025
  • Review provided by G2

What do you like best about the product?
I like that I do not waste time going to each social media site to post the same ad over and over. I am able to reach all of our social media accounts with on click of a button. I like that I am able to schedule hours, days, weeks or months out on a post. The site lets me know if I am over on the character account, I can modify it. Customer service is extremely helpful each time I have reached out. I use Hootsuite several times a week and I love that it works with every platform that we currently use.
What do you dislike about the product?
The only complaint I have is the price, I feel it could be a little less expensive.
What problems is the product solving and how is that benefiting you?
It saves time and that is the best part about the program. It saves you time.


    Hospital & Health Care

A comprehensive all-in-one tool for social media manage

  • April 17, 2025
  • Review provided by G2

What do you like best about the product?
I like that Hootsuite is easy to use and intuitive, even for teams with varying levels of experience. Implementation was quick, and the AI writing assistance has been a helpful timesaver. I also appreciate the built-in best practice tips for scheduling and engagement. Having analytics across platforms in one place makes reporting more streamlined and efficient.
What do you dislike about the product?
The analytics dashboards can be a little clunky and supported metrics are often changing, which makes it hard to build consistent reporting. It’s also frustrating that we can’t respond to Facebook mentions or comments directly through Inbox 2.0 — that’s a big gap when trying to manage community engagement in one place.
What problems is the product solving and how is that benefiting you?
Hootsuite helps centralize our social media management, making it easier to plan, schedule, and publish content across multiple platforms from one place. It’s been especially helpful for staying organized, reducing manual work, and keeping a clear overview of what’s going out and how it’s performing.


    Brooke T.

Easiest Social Media Scheduling Platform For Multiple Brand Publishing

  • April 17, 2025
  • Review provided by G2

What do you like best about the product?
Super simple to set up teams and schedule posts across multiple brands social media platforms.
What do you dislike about the product?
Social media accounts tend to get disconnected randomly and you can't reconnect through rescheduling the failed post although it shows that as an option. You have to go into your profile to reconnect the account and then go back in to schedule the post again.
What problems is the product solving and how is that benefiting you?
We have 4 main dealerships in our auto group with multiple social media platforms. This allows one person to go in and schedule posts across all of brand's social platforms.


    Higher Education

Loaded with features but a bit overpriced

  • April 17, 2025
  • Review provided by G2

What do you like best about the product?
The calendar/publishing function allows us to plan and develop content efficiently (vs having to log into single accounts).
What do you dislike about the product?
The editor window was glitchy sometimes - work was lost. It doesn't help that tagging in X doesn't work (but I understand that is on their end). We only use some of the features so it would be helpful for pricing to reflect that.
What problems is the product solving and how is that benefiting you?
Saving time with posting efficiency and ability to plan/post strategically with the calendar view.


    Jenna M.

My Social Media Sidekick

  • April 17, 2025
  • Review provided by G2

What do you like best about the product?
Hootsuite has become an essential part of my social media strategy and planning process. It’s easy to use, and I love having all my social channels accessible in one place. The analytics are user-friendly, and I rely on the platform daily to keep everything organized. Setup was quick and seamless, and connecting all our accounts was a breeze. I also really appreciate the educational resources—Hootsuite’s reports and webinars are insightful, and their team is knowledgeable and great to interact with.
What do you dislike about the product?
Many of the more advanced features (like in-depth analytics or team collaboration tools) are only available on higher-tier plans, which can get pricey fast. We have a very limited budget.
What problems is the product solving and how is that benefiting you?
The biggest benefit Hootsuite has provided is helping me organize all my content in one place, making scheduling incredibly easy. The analytics have also been a huge asset in tracking performance and improving strategy.


    Sarah K.

Solid Social Media Management

  • April 17, 2025
  • Review provided by G2

What do you like best about the product?
Great for large teams to collaborate and align on content for an organization
What do you dislike about the product?
There are still some things that are better to do in platform vs on hootsuite (ie Cover Thumbnails for LinkedIn)
What problems is the product solving and how is that benefiting you?
Alignment with a global team. Also allowing for me to check content from non-native english speakers before publishing


    Farming

Best All-in-One Social Media Management tool

  • April 17, 2025
  • Review provided by G2

What do you like best about the product?
Hootsuite gives uss a bird’s-eye view of all our social-media platforms. Scheduling posts is super easy, and the platform helps us maintain consistency across all the social media channels. The analytics help us understand what’s working, and the content calendar is great for planning & scheduling. also, The “Best Time to Post” recommendations are a nice bonus!
What do you dislike about the product?
The UI can feel a bit outdated at a few places & loading times occasionally lag when switching between multiple tabs.
What problems is the product solving and how is that benefiting you?
Hootsuite simplifies for us managing multiple social media platform handles all-in-one place. It saves time, reduces errors, & allows us to track engagement without juggling between multiple different tools. It’s made our social media marketing more efficient and results-driven.