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Twitter Content Strategy: Scaling Our Practice with Qordoba
What do you like best about the product?
Qordoba enables us to get better control of our product content through things like a streamlined editorial workflow, access to metrics that help us gauge content success, simple inventory and audits, metadata that facilitates content reuse, the capability to publish our style guide on beautifully formatted web pages, and better collaborations with our stakeholders.
In terms of better collaborations with stakeholders, our engineers love Qordoba because it allows us to separate the content layer from the app layer, meaning developers no longer have to copy and paste our words into their code–Qordoba integrates seamlessly with Twitter’s proprietary strings management platform.
Our designers love Qordoba because they can use the Chrome browser extension and Google docs add-on to check their writing against our style standards to create sturdy first drafts in their prototypes. (The Qordoba plugins function like Grammarly, but with suggestions coming directly from our Product Writing Style guide.)
In terms of better collaborations with stakeholders, our engineers love Qordoba because it allows us to separate the content layer from the app layer, meaning developers no longer have to copy and paste our words into their code–Qordoba integrates seamlessly with Twitter’s proprietary strings management platform.
Our designers love Qordoba because they can use the Chrome browser extension and Google docs add-on to check their writing against our style standards to create sturdy first drafts in their prototypes. (The Qordoba plugins function like Grammarly, but with suggestions coming directly from our Product Writing Style guide.)
What do you dislike about the product?
The Figma plugin isn’t yet available, but I know it’s on the Qordoba roadmap. I look forward to implementing this when it’s available to further streamline our workflow.
What problems is the product solving and how is that benefiting you?
It’s challenging to write and ship great content products at Twitter today. There are a number of reasons this is the case.
* Our institutional knowledge is stored with a few content strategists, and hand-off for continuity is time consuming.
* There’s no single-source of truth for copy, so it’s hard to keep tabs on overall quality, version control, and things like that.
* We use multiples tools to create, review, and publish content, so it’s hard to keep track of where we are in the process and to find and retrieve historical work.
* There are multiple languages we need to support, which makes things even more challenging.
* In many instances, it takes a lot of tedious dev time to put strings into production, and to make updates to existing strings.
* The content strategists who are responsible for copy have a hard time knowing what words are in the product at any given time, making it difficult for them to improve or reuse existing content strings
Here are some of the ways Qordoba is helping us scale our content practice at Twitter.
*Streamlined content authoring, revision, optimization, and publishing processes
* Improved content quality/consistency
* Tailored content experiences to user segments
* Streamlined localization processes
* Content preservation for legal/compliance purposes
* Easier collaboration with stakeholders, most notably, engineering
Lisa Jennings Young
Twitter Design
@LJenningsYoung
* Our institutional knowledge is stored with a few content strategists, and hand-off for continuity is time consuming.
* There’s no single-source of truth for copy, so it’s hard to keep tabs on overall quality, version control, and things like that.
* We use multiples tools to create, review, and publish content, so it’s hard to keep track of where we are in the process and to find and retrieve historical work.
* There are multiple languages we need to support, which makes things even more challenging.
* In many instances, it takes a lot of tedious dev time to put strings into production, and to make updates to existing strings.
* The content strategists who are responsible for copy have a hard time knowing what words are in the product at any given time, making it difficult for them to improve or reuse existing content strings
Here are some of the ways Qordoba is helping us scale our content practice at Twitter.
*Streamlined content authoring, revision, optimization, and publishing processes
* Improved content quality/consistency
* Tailored content experiences to user segments
* Streamlined localization processes
* Content preservation for legal/compliance purposes
* Easier collaboration with stakeholders, most notably, engineering
Lisa Jennings Young
Twitter Design
@LJenningsYoung
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