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    Marketing and Advertising

Excellent Tool for Creating Style Guides

  • May 21, 2020
  • Review provided by G2

What do you like best about the product?
I think my favorite thing is that the sections for the various elements of style are so clear and precise. They are thought-provoking, in that you don't always consider the relevance of where a comma is used or the capitalization of a word - until it becomes an issue. So helpful!
What do you dislike about the product?
Having the style guide in the program itself can make it hard to access when needed. But that also means it's available to everyone from anywhere, so with remote workers, that can be really beneficial.
What problems is the product solving and how is that benefiting you?
It's really helped me with sorting through tone and style for my own purposes, as well as for my company. My company didn't have a style guide before I arrived, so this app has been really helpful for clarifying the points I want to make. And their webinars are fantastic!
Recommendations to others considering the product:
Look around the site, check out the supporting features. It's not just the product, but the people behind the product that make it so helpful.


    Oil & Energy

Great product for improving writing across the team

  • May 21, 2020
  • Review provided by G2

What do you like best about the product?
- Customizing our own terminology, common mistakes, and banned terms.
- Creating a styleguide where we can centralize messaging, phrasing, writing style, and brand voice guidelines.
- The extensions (Chrome, Word, Google Docs) have been mostly how we've used it but there are people on the team who use the web app, which is easy to use.
- Great customer support; heard that consistently from those in the company who have adopted it. Obviously important to me as I championed bringing on a tool.
What do you dislike about the product?
- There's a bit of set up to get your word lists in there, customize your editorial style and get common mistakes set up, or else it's similar to other tools (but worth it in my opinion).
- Their web editor removes formatting, which I've heard from some team members has been annoying. Formatting is well preserved in GDocs, Word, and via the Chrome extension though.
What problems is the product solving and how is that benefiting you?
- We have many people who write across the company, from proposals in business development to marketing to the comms team, and there's a wide range of cultural and professional backgrounds on the team. It's nice to have a singular way of sounding to the market, and polish up things that don't sound as fluent or clear.
- Definitely feeling the benefit of my colleagues being less wordy in emails and proposals, less formal and more direct. I'm the content control freak on the team so this stuff matters to me.
- Seeing writing get better for another reason: I got to customize a lot of the messages in the error cards, so users get our brand voice / writing guidelines re-enforced as they engage with correcting their errors.
Recommendations to others considering the product:
- If you need to improve your writing and others and have specific ideas about how to do that, Qordoba is the product for you.
- Take them up on their user onboarding sessions for your users; no matter how easy it looks, it will improve adoption if your users get the personal touch


    Online Media

Twitter Content Strategy: Scaling Our Practice with Qordoba

  • May 19, 2020
  • Review provided by G2

What do you like best about the product?
Qordoba enables us to get better control of our product content through things like a streamlined editorial workflow, access to metrics that help us gauge content success, simple inventory and audits, metadata that facilitates content reuse, the capability to publish our style guide on beautifully formatted web pages, and better collaborations with our stakeholders.

In terms of better collaborations with stakeholders, our engineers love Qordoba because it allows us to separate the content layer from the app layer, meaning developers no longer have to copy and paste our words into their code–Qordoba integrates seamlessly with Twitter’s proprietary strings management platform.

Our designers love Qordoba because they can use the Chrome browser extension and Google docs add-on to check their writing against our style standards to create sturdy first drafts in their prototypes. (The Qordoba plugins function like Grammarly, but with suggestions coming directly from our Product Writing Style guide.)
What do you dislike about the product?
The Figma plugin isn’t yet available, but I know it’s on the Qordoba roadmap. I look forward to implementing this when it’s available to further streamline our workflow.
What problems is the product solving and how is that benefiting you?
It’s challenging to write and ship great content products at Twitter today. There are a number of reasons this is the case.

* Our institutional knowledge is stored with a few content strategists, and hand-off for continuity is time consuming.
* There’s no single-source of truth for copy, so it’s hard to keep tabs on overall quality, version control, and things like that.
* We use multiples tools to create, review, and publish content, so it’s hard to keep track of where we are in the process and to find and retrieve historical work.
* There are multiple languages we need to support, which makes things even more challenging.
* In many instances, it takes a lot of tedious dev time to put strings into production, and to make updates to existing strings.
* The content strategists who are responsible for copy have a hard time knowing what words are in the product at any given time, making it difficult for them to improve or reuse existing content strings


Here are some of the ways Qordoba is helping us scale our content practice at Twitter.

*Streamlined content authoring, revision, optimization, and publishing processes
* Improved content quality/consistency
* Tailored content experiences to user segments
* Streamlined localization processes
* Content preservation for legal/compliance purposes
* Easier collaboration with stakeholders, most notably, engineering


Lisa Jennings Young
Twitter Design
@LJenningsYoung