Automation has streamlined multi-channel campaigns and improves data-driven user engagement
What is our primary use case?
My main use case for CleverTap is to keep track records of users and create automated campaigns regarding email, SMS, and push notifications as per user events. I also use it for showcasing pop-ups. CleverTap helps me improve my business by enabling me to understand user behaviors, what device they use, their location, and much more. It aids me with marketing, testing, and more. The analytics help me know how many events I triggered, if users engaged, and whether users interacted with the campaigns or not. CleverTap also has the functionality to deliver messages immediately or at a specific time, which is very helpful. Event tracking for my users helps me build cohorts for push notifications and other action items, and my support team uses CleverTap to identify and troubleshoot issues.
Analytics and customer engagement are also great, especially the behavioral analytics. It has enabled me to create targeted campaigns for specific segments, analyze campaign performance, and make marketing decisions based on the engagement data.
What is most valuable?
The best features CleverTap offers include multi-platform engagement, funnel data, and marketing automation options.
Among those features, I find event tracking, user profiles, cohorts based on attributes, and visualization of data to be the most impactful. Overall, it helps enhance user experience, increase engagement, and keep track of events such as which user clicked which event and what actions were taken.
CleverTap has positively impacted my organization by saving manual work through automation, as it most probably saves thirty to forty percent of my manual work every day. It helps in real-time marketing, and I appreciate that CleverTap is not expensive compared to some of the competitors in the market, making it very cost-effective. However, some bugs have led me not to capture certain user events, which needs improvement.
What needs improvement?
CleverTap can be improved by enhancing the tracking of specific users for certain functionalities.
I would also suggest that CleverTap should make its interface much simpler and more user-friendly for new users and provide a module for better understanding.
For how long have I used the solution?
I have been using CleverTap for the past five years.
What do I think about the stability of the solution?
CleverTap is very stable, with no downtime or lagging experience so far.
What do I think about the scalability of the solution?
CleverTap is highly scalable, working for any size of organization and is very cost-effective, making affordability very high.
How are customer service and support?
CleverTap customer support is very unparalleled and responsive.
How would you rate customer service and support?
Which solution did I use previously and why did I switch?
Before CleverTap, I used MoEngage and Adobe Campaign.
How was the initial setup?
I give CleverTap an eight out of ten because it has been a great tool compared to other tools, very cost-effective, and easy to use. It has helped me increase my customer engagement, deliver the right information at the right time to users, and enhance my marketing strategies through promotional emails.
What about the implementation team?
When I say forty percent of manual work is saved, I mean CleverTap helps in creating automated campaigns for various platforms and even includes event-triggered functionality while also providing template functionality to design templates according to my needs.
What was our ROI?
I have definitely seen a return on investment, as automation helps me save time, increase engagement, retention, and activation and reactivation.
What's my experience with pricing, setup cost, and licensing?
Regarding pricing, setup cost, and licensing, the price is more competitive compared to other competitors.
Which other solutions did I evaluate?
I evaluated other options before choosing CleverTap, including Netcore and Smarttech.
What other advice do I have?
My advice for others looking into using CleverTap is that it is a great tool to manage campaigns and drive retention and engagement through CleverTap. The different types of events help in real-time data and create live segments, while trigger-based campaigns can help resolve drops in the app's website journey. CleverTap is a great and very recommendable tool.
I think CleverTap is an awesome tool if you have a mobile app and want your customers to access it constantly. It fits very easily into your marketing department's schedule and can be used by many users simultaneously.
I found this interview brilliant and have no changes to suggest for the future. I would rate this review an eight out of ten.
Easy Multichannel Campaigns with Real Time Tracking and Clear Reporting
What do you like best about the product?
Its easy understand to create campaigns for multiple channel like a Push notification, SMS , email and Whatsapp.
We can r track real time data.
Multiple task can be handle.
easy to use the dashboard for reports.
Ease to implementation.
Im using the frequency of use case
Any issued we passed the customer support is helpping.
Its ease to integration
What do you dislike about the product?
Its not allowing to user AI to create any campaigns. Advanced features need to fix.
What problems is the product solving and how is that benefiting you?
Its help to manual campaign to real time campaigns and daily performance reporting.
its help to improve the personalised communication so the we can reach to customers.
Its ease to track customer journey and we can target the user.
Robust Segmentation and Dependable Journey Builder for Multi-Channel Campaigns
What do you like best about the product?
Segmentation is robust, the journey builder has been dependable, and the reporting and dashboards make it straightforward to track performance and keep iterating across our different verticals.
We rely on Clevertap to run journeys and campaigns across email, WhatsApp, web and mobile popups, web push, and mobile push.
At VSF, CleverTap is our central CRM for Sadhana App, Tantra Sadhana, Black Lotus, AstroSadhana, Sadhana Tablet, and Sadhana Shop, spanning both our apps and our websites/landing pages.
What do you dislike about the product?
At scale, it can start to feel complex - we needed strong discipline around event naming, property definitions, and campaign structure across multiple verticals.
And when we’re trying to answer very specific questions (for example, debugging a drop-off within a particular journey branch), the analysis can sometimes require extra effort or an export to get to the bottom of it.
What problems is the product solving and how is that benefiting you?
It helps us centralize lifecycle marketing across products and platforms, rather than relying on separate tools for each channel.
We can coordinate messaging across app and web, automate onboarding, nurture, and reactivation flows, and measure results in one place.
Overall, this improves execution speed, targeting, and visibility, which supports stronger engagement and retention across VSF verticals.
Clever tap; Powerful engagement and data informed decisions made easy
What do you like best about the product?
I'm loving Clever Tap's intuitive interface and powerful analytics because it Makes customer engagement feel effortless. The features are robust, and the insights are game changing. Highly recommend for anyone looking to level up their marketing.
What do you dislike about the product?
Clever Tap has got some sharp edges. Pricing can get costly, especially for smaller teams. Also, wish they had more customizable templates because some designs looks more likely restricted to use.
What problems is the product solving and how is that benefiting you?
CleverTap is solving the problem of businesses struggling to understand and engage with their customers effectively. It's a customer engagement and retention platform that helps companies deliver personalized, data informed campaigns to improve user experience, engagement and retention.
Best CRM for Mobile Marketing
What do you like best about the product?
Best CRM for mobile marketing, great UI and UX
What do you dislike about the product?
nothing as of now; they are best in the industry
What problems is the product solving and how is that benefiting you?
Complete Marketing Automation
Seamless Marketing Automation with Powerful Analytics
What do you like best about the product?
We use CleverTap for our business marketing needs and it has been awesome. From whatsapp marketing to marketing automation and mobile marketing, everything works perfectly.
I like that CleverTap comes with great marketing analytics features and the ability to personalize marketing makes it even better.
We also leverage on mobile app optimization and comes with great features that has made our marketing efforts smooth.
What do you dislike about the product?
With CleverTap, we have not had issues and everything works.
What problems is the product solving and how is that benefiting you?
We use CleverTap for mapping customer journey and this data helps us personalize marketing which ensures high conversion rates. In addition, the tool is awesome when it comes to marketing automation as well as mobile marketing.
Comprehensive Product with Real-Time Data, but CX Support Needs Improvement
What do you like best about the product?
Product completeness, near real time data
What do you dislike about the product?
Our new dedicated CX Team isn't supportive
What problems is the product solving and how is that benefiting you?
Automation retargeting journey near real time
Empowers Engagement, Room for Analytics Improvement
What do you like best about the product?
I like CleverTap's segmentation feature. It was really easy to set up with the help of the tech team.
What do you dislike about the product?
Tracking of events in the analytics dashboard can be improved, sometimes it does not show the correct value.
What problems is the product solving and how is that benefiting you?
I use CleverTap to increase email open rates, boost active users, improve conversion rates, and reduce cart abandonment.
CleverTap: All-in-one for Personalized Campaigns and CRM
What do you like best about the product?
I like the ease of segmenting with CleverTap and consider it an all-in-one, as it allows me to create all kinds of campaigns and validate segments to achieve a more personalized experience. It is easy to create simple campaigns and it is a tool that allows for progressive learning as more complex things are created, which I find good.
What do you dislike about the product?
It could allow more advanced journeys that are simpler to make.
What problems is the product solving and how is that benefiting you?
I use CleverTap to create marketing campaigns and automated CRM journeys. It's an all-in-one tool that allows me to validate segments to offer a more personalized experience.
Powerful for Marketing, But Improvement Needed in Previews
What do you like best about the product?
I really like the different communication methods that CleverTap offers, as they allow me to effectively manage my marketing strategies. I find the strategy plan and the platform itself very valuable. Additionally, their statistics system through events conducted in the application in Analytics is good, as it provides me with the necessary information and analyses to make decisions.
What do you dislike about the product?
I would like CleverTap to improve its preview function in campaigns. It would be very helpful to have some kind of message preview in campaigns that are native display. Additionally, I found that the initial setup was not so easy since there are sections of the platform that are a bit complicated to understand.
What problems is the product solving and how is that benefiting you?
I use CleverTap to improve communications and create effective journeys, especially with its communication methods.
